Olfactory Marketing
These days, the olfactory dimension is experiencing unprecedented development, and the fragrances sector is revealing all of its resources.
Olfactory marketing forms a key factor in sensorial communication, which gives priority to the olfactory sense.
The sense of smell, which is closely connected to memory and emotions, can identify thousands of different odours and directly influences our behaviour.
Identification and personalisation
The diffusion of fragrances within a sales area contributes dynamically to identifying the place or brand.
Standing out
Whilst at the same time creating ambiences where you feel good, it contributes to standing out from the competition and enables the frequentation time to be increased.
Promotion
A fragrance based on a product arouses positive attention
