Have you ever noticed or smelt<\/em> a particular fragrance<\/strong> in a reception area, a store, a shopping mall, an office or just a parking lot? It’s nice, welcoming and you generally keep a good memory … This is what is called an olfactory experience.<\/p>\n Scent marketing uses the olfactory memory<\/strong> of our brain. Our behaviors depend partially on our reaction to the smell or scent that surround us. In a store, an ambient scent will subtly attract the attention of the customers and leave a positive and long lasting mark<\/strong> in their memory.<\/p>\n Fragrances are diffused to welcome the visitor<\/strong> and nicely get his or her interest. He or she will be unconsciously encouraged by the environment to stay longer. This olfactive ambience becomes a powerful lever to increase sales and customer loyalty<\/strong>. Stores, offices, private and public reception areas, sports centers, theatres, medical areas, car parks are the sectors that are the most impacted but there are many others. All use scent marketing to create positive emotions<\/strong> among their customers.<\/p>\n The volumes are\u00a0larger\u00a0and\u00a0there\u00a0are\u00a0often\u00a0several\u00a0levels. In\u00a0this\u00a0case, a\u00a0preliminary\u00a0study<\/strong>\u00a0is\u00a0mandatory\u00a0to\u00a0identify\u00a0the best solution. Scent intensity<\/strong> : fine-tuning based on the size and space of the store is critical. Too light it will have no impact while too strong it might be less pleasant.<\/p>\n Scent frequency<\/strong> : it is programmed for the week (microprocessor) based on the opening hours and the expected frequentation of the store.<\/p>\n Did you know?<\/strong> Intimately linked to memory and emotions, our sense of smell can identify thousands of different fragrances. “who mastered the smells, mastered the hearts…” patrick s\u00fcskind (the perfume)<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":" Building on the olfactory experience that combines memories and emotions,…<\/p>\n","protected":false},"author":2,"featured_media":43786,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-42000","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nScent marketing is the final step to any marketing approach<\/h3>\n
Scent marketing for small or medium spaces<\/h3>\n
Scent marketing for large commercial areas<\/h3>\n
\nThe scent diffusers designed for high volumes are connected to the ventilation ducts. Maintenance is simple and the refill cartridges can be easily replaced.<\/p>\n