{"id":1059,"date":"2014-01-10T09:11:16","date_gmt":"2014-01-10T08:11:16","guid":{"rendered":"https:\/\/www.natarom.com\/marketing-sensoriel\/?p=1059"},"modified":"2022-05-12T14:40:48","modified_gmt":"2022-05-12T12:40:48","slug":"2014-lannee-du-marketing-olfactif","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/2014-lannee-du-marketing-olfactif\/","title":{"rendered":"2014 l\u2019ann\u00e9e du marketing olfactif ?"},"content":{"rendered":"

2013 f\u00fbt une ann\u00e9e riche pour le marketing olfactif. En particulier lorsque l\u2019on constate les diverses actions men\u00e9es par les marques pour introduire ce type de marketing dans les t\u00e9l\u00e9phones. Mais quelles seront les nouvelles innovations de demain\u00a0?\u00a0<\/span><\/em><\/strong><\/p>\n

\"happy<\/a>2013 l\u2019ann\u00e9e du marketing olfactif portatif<\/span><\/strong><\/p>\n

C\u2019est un fait av\u00e9r\u00e9, de plus en plus de personnes poss\u00e8dent un smartphone.<\/span><\/p>\n

En effet, 225 millions<\/strong>\u00a0de ces appareils ont \u00e9t\u00e9 vendus dans le monde entier en ao\u00fbt 2013<\/a>, dont 24,1 millions<\/strong> de possesseurs fran\u00e7ais<\/a> en mai de cette m\u00eame ann\u00e9e.\u00a0<\/span><\/p>\n

Le marketing olfactif a donc lui aussi \u00e9t\u00e9 touch\u00e9 par cette tendance accrue et d\u00e9finitivement ancr\u00e9e dans notre quotidien. Ainsi diverses applications olfactives<\/strong> ont vu le jour, telles que\u00a0:<\/span><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 L\u2019Ophone <\/a>est un t\u00e9l\u00e9phone peu ordinaire qui a fait son apparition en 2012. A cette \u00e9poque, celui-ci permettait uniquement d\u2019envoyer l\u2019odeur du caf\u00e9 par SMS.\u00a0<\/strong><\/span>Comment \u00e7a marche<\/a>\u00a0? Il suffit de connecter son smartphone au Bluetooth et d\u2019ouvrir l\u2019application d\u00e9di\u00e9e. Les utilisateurs peuvent ensuite choisir et param\u00e9trer les senteurs qu\u2019ils souhaitent envoyer dans l\u2019ordre, la dur\u00e9e, et les m\u00e9langes voulus. En 2013, il existait 320 fragrances<\/strong> diff\u00e9rentes, combien pour 2014\u00a0!?<\/span><\/p>\n

\u00a0–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 La capsule Scentee<\/a> diffuse un parfum de caf\u00e9 ou de bacon<\/strong> grill\u00e9 lorsque l\u2019alarme <\/strong>sonne, une odeur de fraise ou de vanille lors de la r\u00e9ception d\u2019un message<\/b>, ou bien une senteur de jasmin<\/strong> en ce qui concerne les notifications Facebook ou Twitter. Pour la faire fonctionner il suffit de la brancher \u00e0 la prise casque du smartphone.<\/span><\/p>\n

– \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 En parall\u00e8le Scentee a \u00e9galement mis en place une application qui permet de \u00ab\u00a0d\u00e9guster\u00a0\u00bb de la viande grill\u00e9e via l\u2019odorat<\/strong>, et que l\u2019on trouve sous le nom de Hana Yakiniku.\u00a0<\/a><\/span><\/p>\n

\u00a0–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 La marque de Popcorn appel\u00e9e Pop Secret a eu l\u2019id\u00e9e de cr\u00e9er un jeu vid\u00e9o nomm\u00e9 Poptopia<\/a>, dont le but est de promouvoir la marque. Petit plus\u00a0: les cr\u00e9ateurs ont ajout\u00e9 un dongle que l\u2019on branche sur la prise jack du t\u00e9l\u00e9phone, et qui \u00e9met un parfum de ma\u00efs chauff\u00e9 <\/strong>au fur et \u00e0 mesure de l\u2019avancement du jeu.\u00a0<\/span><\/p>\n

\u00a0<\/p>\n

L\u2019avenir du marketing olfactif<\/span><\/strong><\/p>\n

Avec toutes ces inventions, on peut se demander si le futur du smartphone ne r\u00e9side pas dans le concept de l\u2019Ophone. Dans quelques ann\u00e9es nos t\u00e9l\u00e9phones portables seront-ils tous \u00e9quip\u00e9s afin d\u2019envoyer et de recevoir des messages olfactifs\u00a0<\/strong>?<\/span><\/p>\n

Et qui sait si les ordinateurs et tablettes seront \u00e9galement capables de diffuser des odeurs, comme a voulu faire croire la marque Google<\/strong> avec son concept Google Nose<\/a>, le 1er<\/sup> avril 2013.\u00a0<\/span><\/p>\n

M\u00eame si le marketing olfactif se cherche encore, il faut bien admettre, qu\u2019il existe un r\u00e9el pouvoir des senteurs<\/strong>, notamment sur la m\u00e9moire et les \u00e9motions<\/strong>. Recevoir un SMS olfactif <\/strong>permettrait certainement de rappeler des instants pass\u00e9s avec l\u2019exp\u00e9diteur du message, d\u2019autant plus s\u2019il est possible de d\u00e9finir une odeur distincte \u00e0 chaque contact\u2026<\/span><\/p>\n

Forte de ces innovations et de celles \u00e0 venir,<\/span><\/p>\n

ou plus pr\u00e9cis\u00e9ment en adaptant nos mat\u00e9riels<\/a>\u00a0aux applications actuelles, 2014 sera donc l\u2019ann\u00e9e du marketing olfactif\u00a0!<\/span><\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager votre opinion sur ce sujet en laissant un commentaire\u00a0!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

2013 f\u00fbt une ann\u00e9e riche pour le marketing olfactif. En…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,56,91],"tags":[201,202,203,64,65,204,57,59,68,205,206,207,67,208,209],"class_list":["post-1059","post","type-post","status-publish","format-standard","hentry","category-evenement","category-marketing-olfactif","category-parfums-dambiance","tag-application","tag-application-olfactive","tag-diffuser","tag-diffuseur","tag-fragrance","tag-google-nose","tag-marketing-olfactif","tag-odeur","tag-parfum","tag-pop-secret","tag-poptopia","tag-scentee","tag-senteur","tag-smartphone","tag-telephone-portable"],"yoast_head":"\n2014 l\u2019ann\u00e9e du marketing olfactif ? - Natarom<\/title>\n<meta name=\"description\" content=\"C\u2019est un fait av\u00e9r\u00e9, de plus en plus de personnes poss\u00e8dent un smartphone. 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