{"id":1397,"date":"2014-02-05T09:45:36","date_gmt":"2014-02-05T08:45:36","guid":{"rendered":"https:\/\/www.natarom.com\/marketing-sensoriel\/?p=1397"},"modified":"2022-05-12T14:51:36","modified_gmt":"2022-05-12T12:51:36","slug":"30-ans-au-service-du-marketing-olfactif","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/30-ans-au-service-du-marketing-olfactif\/","title":{"rendered":"30 ans au service du marketing olfactif"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong><em><span style=\"font-family: 'times new roman', times; font-size: 18px;\">Le marketing olfactif fait d\u00e9finitivement partie de notre quotidien. Il est pr\u00e9sent dans les m\u00e9dias, dans les livres scolaires, chez de nombreuses enseignes, etc. Une preuve de son implantation dans les outils marketing.<\/span><\/em><\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.natarom.com\/marketing-sensoriel\/wp-content\/uploads\/2014\/01\/photo-blog-3-bonnes-raisons-de.jpg\"><img decoding=\"async\" class=\"size-full wp-image-1398 aligncenter\" src=\"https:\/\/www.natarom.com\/marketing-sensoriel\/wp-content\/uploads\/2014\/01\/photo-blog-3-bonnes-raisons-de.jpg\" alt=\"photo blog 3 bonnes raisons de\" width=\"553\" height=\"400\" \/><\/a><\/p>\n<p><strong><span style=\"font-family: 'times new roman', times; font-size: 18px;\">L\u2019odorat, un sens \u00e0 ne pas sous-estimer<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times; font-size: 16px;\">Lorsque l\u2019on parle de marketing sensoriel cela nous \u00e9voque bien \u00e9videmment nos <strong>5 sens. <\/strong>N\u00e9anmoins l\u2019odorat n\u2019est jamais le premier cit\u00e9, il est parfois m\u00eame oubli\u00e9\u2026<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times; font-size: 16px;\">En effet, pendant plusieurs ann\u00e9es celui-ci a \u00e9t\u00e9 laiss\u00e9 pour compte par les marques qui pr\u00e9f\u00e9raient miser sur des <strong>visuels attractifs<\/strong>, des publicit\u00e9s aux <strong>tonalit\u00e9s ent\u00eatantes,<\/strong> des <strong>packagings originaux<\/strong> et des saveurs <strong>gustatives<\/strong> agr\u00e9ables.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times; font-size: 16px;\">Mais peu \u00e0 peu la soci\u00e9t\u00e9 s\u2019est rendue compte du v\u00e9ritable<a href=\"https:\/\/www.natarom.com\/marketing-sensoriel\/5-bonnes-raisons-de-faire-appel-au-marketing-olfactif-2\/#more-1340\"> <strong>pouvoir des senteurs<\/strong><\/a> sur nos <strong>\u00e9motions<\/strong>, et sur notre <strong>m\u00e9moire<\/strong>. Si bien qu\u2019il est devenu aujourd\u2019hui un dispositif marketing tellement <b>puissant <\/b>que certains imaginent m\u00eame la possibilit\u00e9 de \u00ab\u00a0<em>manipulations olfactives<\/em>\u00a0\u00bb\u2026<\/span><\/p>\n<p style=\"text-align: justify;\" align=\"center\"><span style=\"font-family: 'times new roman', times; font-size: medium;\">Et bien que le marketing olfactif suscite des pol\u00e9miques \u00e0 ce sujet, il n\u2019en demeure pas moins un outil <\/span><strong style=\"font-family: 'times new roman', times; font-size: 16px;\">efficace,<\/strong><span style=\"font-family: 'times new roman', times; font-size: 16px;\"><span style=\"font-family: 'times new roman', times; font-size: medium;\"> qu\u2019il faut <strong>savoir\u00a0<span style=\"line-height: 26px;\">ma\u00eetriser<\/span><\/strong>, et <\/span><b style=\"font-family: 'times new roman', times; font-size: 16px;\">adapter<\/b><span style=\"font-family: 'times new roman', times; font-size: medium;\"><strong> \u00e0 son environnement<\/strong>\u2026<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"font-family: 'times new roman', times; font-size: 18px;\">Le marketing olfactif avec Natarom<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times; font-size: 16px;\">Fin des ann\u00e9es 80, le fabricant de pompes \u00e0 membrane Piot &amp; Tirouflet utilise ses produits pour des mat\u00e9riels de diffusion <strong>d\u2019huiles essentielles<\/strong>. Au milieu des ann\u00e9es 90 Natarom voit le jour et marque le d\u00e9but de la production de mat\u00e9riels destin\u00e9s \u00e0 la <strong>cr\u00e9ation d\u2019ambiance olfactive<\/strong>, ainsi <b>que<\/b><strong> l\u2019acte de naissance du marketing olfactif.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\" align=\"center\"><span style=\"font-family: 'times new roman', times; font-size: 16px;\">Au fil du temps, la marque est rest\u00e9e \u00e0 l\u2019\u00e9coute du march\u00e9, et a r\u00e9ussi \u00e0 avancer en adaptant ses <a href=\"https:\/\/www.natarom.com\/nos-produits.html\">produits et ses services<\/a>, afin d\u2019offrir \u00e0 ses clients un <strong>savoir-faire unique.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times; font-size: 16px;\">En effet, depuis<strong> 30 ans<\/strong> la soci\u00e9t\u00e9 <strong>con\u00e7oit et fabrique ses propres produits et solutions<\/strong>, tout en respectant les <strong>r\u00e9glementations<\/strong> en vigueur. Les compositions sont con\u00e7ues avec des huiles essentielles <strong>100 %\u00a0 naturelles,<\/strong> et les parfums sont r\u00e9alis\u00e9s suivant la norme<strong> IFRA,<\/strong> par des <strong>parfumeurs qualifi\u00e9s.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times; font-size: 16px;\">Forte de son exp\u00e9rience et sachant s\u2019entourer de distributeurs comp\u00e9tents, en France et \u00e0 l\u2019international, la marque est devenue une <strong>r\u00e9f\u00e9rence <\/strong>sur le march\u00e9, et est toujours en qu\u00eate de nouvelles<strong> innovations.<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: 'times new roman', times; font-size: 16px;\">\u00a0<\/span><span style=\"font-family: 'times new roman', times; font-size: 16px;\">Mais la v\u00e9ritable valeur ajout\u00e9e de Natarom r\u00e9side dans <strong>sa qualit\u00e9 de service<\/strong> avec une \u00e9quipe toujours \u00e0 <strong>l\u2019\u00e9coute du client.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times; font-size: 16px;\">Comme en t\u00e9moignent certains clients, qui utilisent ces diffuseurs dans des <a href=\"https:\/\/www.natarom.com\/marketing-sensoriel\/un-voyage-historique-a-travers-les-odeurs\/#more-938\">lieux historiques,<\/a> des <a href=\"https:\/\/www.natarom.com\/marketing-sensoriel\/aqualoft-natarom-une-collaboration-au-coeur-du-bien-etre-4\/\">espaces sportif<\/a>s, des <a href=\"https:\/\/www.natarom.com\/marketing-sensoriel\/les-huiles-essentielles-au-service-des-maisons-de-retraite\/#more-1118\">locaux d\u00e9di\u00e9s aux personnes \u00e2g\u00e9es<\/a>, \u2026et ce depuis plus de <strong>20 ans\u00a0!<\/strong>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le marketing olfactif fait d\u00e9finitivement partie de notre quotidien. Il&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,103,56,91],"tags":[102,132,64,238,239,240,177,65,137,57,83,76,59,68,235,67],"class_list":["post-1397","post","type-post","status-publish","format-standard","hentry","category-applications","category-diffuseurs-de-parfum","category-marketing-olfactif","category-parfums-dambiance","tag-5-sens","tag-ambiance-olfactive","tag-diffuseur","tag-diffuseur-odeur","tag-diffuseur-odeur-professionnel","tag-diffuseur-olfactif","tag-diffusion","tag-fragrance","tag-huiles-essentielles","tag-marketing-olfactif","tag-marketing-sensoriel","tag-natarom","tag-odeur","tag-parfum","tag-parfumeur","tag-senteur"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>30 ans au service du marketing olfactif - Natarom<\/title>\n<meta name=\"description\" content=\"Le marketing olfactif fait d\u00e9finitivement partie de notre quotidien. 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