{"id":1573,"date":"2014-04-08T12:49:04","date_gmt":"2014-04-08T11:49:04","guid":{"rendered":"https:\/\/www.natarom.com\/marketing-sensoriel\/?p=1573"},"modified":"2022-05-12T15:18:47","modified_gmt":"2022-05-12T13:18:47","slug":"a-chaque-saison-son-parfum-%c2%be","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/a-chaque-saison-son-parfum-%c2%be\/","title":{"rendered":"A chaque saison son parfum \u00be"},"content":{"rendered":"

Tout change, tout\u00a0rena\u00eet\u00a0en ce moment autour de nous\u00a0; et c\u2019est au printemps qu\u2019\u00e9clate ce feu\u00a0d\u2019artifices d\u2019odeurs et de parfums qui envahit notre environnement.<\/span><\/em><\/strong><\/p>\n

Apr\u00e8s les senteurs reconnaissables de l\u2019automne <\/a>et de l\u2019hiver<\/a>, c\u2019est au tour de celles exub\u00e9rantes du printemps! Car cette saison est celle qui lib\u00e8re le plus d\u2019odeurs\u2026<\/span><\/em><\/strong><\/p>\n

\"A<\/a><\/p>\n

Les fleurs \u00e0 l\u2019honneur <\/span><\/strong><\/p>\n

Le printemps est la saison de la floraison qui marque le r\u00e9veil renouvel\u00e9 de la nature. Comme l\u2019a \u00e9crit le po\u00e8te N\u00e9r\u00e9e Beauchemin, dans Les floraisons matutinales\u00a0:<\/i><\/span><\/p>\n

\u00a0<\/i><\/span>\u00ab\u00a0Nous irons encore sous-bois.<\/i><\/span><\/p>\n

Nous y verrons les m\u00eames choses,
\nLe m\u00eame glorieux r\u00e9veil,
\nEt les m\u00eames m\u00e9tamorphoses
\nDe tout ce qui vit au soleil.<\/i><\/span><\/p>\n

\u00a0<\/i><\/span>Nous y verrons les grands squelettes<\/i><\/span><\/p>\n

Des arbres gris, ressusciter,
\nEt les yeux clos des violettes
\n\u00c0 la lumi\u00e8re palpiter.\u00a0\u00bb<\/i><\/span><\/p>\n

A cette \u00e9poque de l\u2019ann\u00e9e tout fleurit, et rayonne.<\/i> Les familles vont en for\u00eat pour cueillir des jonquilles, et chacun les disposent chez soi pour y cr\u00e9er des touches de couleur et embaumer toutes les pi\u00e8ces.<\/strong><\/span><\/p>\n

Quant au traditionnel muguet <\/b>que l\u2019on s\u2019offre le <\/b>1er<\/sup> mai, vous aurez certainement remarqu\u00e9 qu\u2019il s\u2019agit d\u2019une fleur tr\u00e8s odorante<\/b>. C\u2019est pourquoi elle est tr\u00e8s utilis\u00e9e en parfumerie,<\/b> et ce d\u00e8s le XVIe\u00a0<\/sup>si\u00e8cle. De nos jours, on l’utilise surtout dans les parfums f\u00e9minins<\/b> comme note de c\u0153ur, mais sous forme synth\u00e9tique. Le c\u00e9l\u00e8bre parfum Diorissimo<\/b>, cr\u00e9\u00e9 en 1956 par\u00a0Edmond Roudnitska<\/a> en est un excellent exemple.<\/span><\/p>\n

 <\/p>\n

La chasse aux \u0153ufs <\/span><\/strong><\/p>\n

La saison printani\u00e8re c\u2019est aussi un moment de partage et de convivialit\u00e9<\/b> avec P\u00e2ques.<\/span><\/p>\n

<\/p>\n

En France, l\u2019arriv\u00e9e des cloches est marqu\u00e9e par la chasse aux \u0153ufs, ou par la d\u00e9gustation de chocolats<\/b>. Dans d\u2019autres pays tels que l\u2019Allemagne, l\u2019Italie, l\u2019Espagne ou les Etats-Unis, on prend du temps pour d\u00e9corer les \u0153ufs, pour fabriquer et savourer en famille des g\u00e2teaux, des brioches, des bonbons, etc.<\/span><\/p>\n

Chacun c\u00e9l\u00e8bre P\u00e2ques \u00e0 sa mani\u00e8re mais tous d\u00e9gustent et hument des saveurs<\/b> ancr\u00e9es dans la tradition, qui nous r\u00e9unissent et restent dans les m\u00e9moires depuis l\u2019enfance.<\/span><\/p>\n

Et ce sont les senteurs <\/b>de ces produits traditionnels<\/span><\/p>\n

qui nous replongent dans nos souvenirs\u2026<\/b><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Si pour vous le printemps \u00e9tait une fragrance<\/b>, quelle serait-elle\u00a0?<\/span><\/p>\n

A vos commentaires…<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Tout change, tout\u00a0rena\u00eet\u00a0en ce moment autour de nous\u00a0; et c\u2019est…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,91],"tags":[157,258,286,65,287,57,288,77,68,289,290,198,115,153],"class_list":["post-1573","post","type-post","status-publish","format-standard","hentry","category-marketing-olfactif","category-parfums-dambiance","tag-arome","tag-diorissimo","tag-fleurs","tag-fragrance","tag-jonquille","tag-marketing-olfactif","tag-muguet","tag-odeurs","tag-parfum","tag-parfumerie","tag-printemps","tag-saison","tag-senteurs","tag-souvenir"],"yoast_head":"\nA chaque saison son parfum \u00be - Natarom<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s les senteurs reconnaissables de l\u2019automne et de l\u2019hiver, c\u2019est au tour de celles exub\u00e9rantes du printemps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.natarom.com\/en\/a-chaque-saison-son-parfum-%c2%be\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A chaque saison son parfum \u00be - 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