{"id":164,"date":"2011-07-19T15:01:45","date_gmt":"2011-07-19T15:01:45","guid":{"rendered":"https:\/\/www.natarom.com\/marketing-sensoriel\/?p=164"},"modified":"2022-05-30T16:17:37","modified_gmt":"2022-05-30T14:17:37","slug":"livre-le-marketing-olfactif","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/livre-le-marketing-olfactif\/","title":{"rendered":"Livre : Le Marketing Olfactif"},"content":{"rendered":"<p><img decoding=\"async\" class=\"size-full wp-image-165 alignleft\" style=\"margin-top: 0px; margin-bottom: 0px; padding: 0px;\" title=\"Le Marketing Olfactif\" src=\"https:\/\/www.natarom.com\/marketing-sensoriel\/wp-content\/uploads\/2011\/07\/Image-livre.jpg\" alt=\"\" width=\"263\" height=\"263\" \/><\/p>\n<h2>Le Marketing olfactif [Broch\u00e9]<br \/>\nVirginie Barbet (Auteur), Jean-Marc Lehu (Auteur), Pierre Breese (Auteur)<\/h2>\n<p>&nbsp;<\/p>\n<p>Dans la s\u00e9rie des livres que nous connaissons sur le marketing olfactif nous souhaitions vous faire partager notre s\u00e9lection du moment.<br \/>\nCe livre, \u00e9crit par <em>Virginie Barbet<\/em>, <em>Jean-Marc Lehu<\/em> et\u00a0<em>Pierre Breese<\/em>, expose que l&#8217;odorat est sans doute l&#8217;un des sens les plus myst\u00e9rieux&#8230; et pourtant il reste le moins sollicit\u00e9 dans notre soci\u00e9t\u00e9 de consommation.<\/p>\n<p>&nbsp;<\/p>\n<p>Le parfum et les odeurs ouvrent un nouvel espace de cr\u00e9ativit\u00e9 pour le marketing au niveau :<\/p>\n<ul>\n<li>Du produit lui-m\u00eame<\/li>\n<li>Du point de vente et\/ou de la communication.<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p>Dans ce premier ouvrage traitant du marketing olfactif, les auteurs nous font d\u00e9couvrir un <strong>univers passionnant<\/strong>.<\/p>\n<p>Aujourd&#8217;hui nous sommes aux d\u00e9buts de la cr\u00e9ation olfactive avec des produits aussi \u00e9tonnants que :<\/p>\n<ul>\n<li>La lingerie parfum\u00e9e<\/li>\n<li>Le fil \u00e0 p\u00eache au parfum de vanille<\/li>\n<li>Les sacs poubelles \u00e0 l&#8217;odeur r\u00e9pulsive pour les chiens<\/li>\n<li>La maison senteur pain d&#8217;\u00e9pices de Disneyland Paris &#8230;<\/li>\n<\/ul>\n<p>Avec Le marketing olfactif vous aurez en main les outils pour ma\u00eetriser ce sens encore sous-exploit\u00e9.<\/p>\n<h3>Bonne lecture !<\/h3>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>Le Marketing olfactif [Broch\u00e9] Virginie Barbet (Auteur), Jean-Marc Lehu (Auteur),&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[71,57,58],"class_list":["post-164","post","type-post","status-publish","format-standard","hentry","category-marketing-olfactif","tag-livre","tag-marketing-olfactif","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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