{"id":1675,"date":"2014-06-05T09:52:22","date_gmt":"2014-06-05T08:52:22","guid":{"rendered":"https:\/\/www.natarom.com\/marketing-sensoriel\/?p=1675"},"modified":"2022-05-12T16:08:29","modified_gmt":"2022-05-12T14:08:29","slug":"du-marketing-olfactif-dans-nos-smartphones-grace-a-lophone","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/du-marketing-olfactif-dans-nos-smartphones-grace-a-lophone\/","title":{"rendered":"Du marketing olfactif dans nos smartphones gr\u00e2ce \u00e0 l\u2019oPhone"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong><em><span style=\"font-family: 'times new roman', times; font-size: 18px;\">Nous vous en parlions en <a href=\"https:\/\/www.natarom.com\/marketing-sensoriel\/2014-lannee-du-marketing-olfactif\/#more-1059\">d\u00e9but d\u2019ann\u00e9e,<\/a> et c\u2019est d\u00e9sormais officiel\u00a0: l\u2019oPhone sera commercialis\u00e9 d\u00e9but 2015. D\u00e8s lors de nombreuses pol\u00e9miques ont circul\u00e9es autour de cette nouvelle technologie. Retour sur son concept.\u00a0<\/span><\/em><\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.natarom.com\/marketing-sensoriel\/wp-content\/uploads\/2014\/06\/OPhone.jpg\"><img decoding=\"async\" class=\" wp-image-1677 aligncenter\" src=\"https:\/\/www.natarom.com\/marketing-sensoriel\/wp-content\/uploads\/2014\/06\/OPhone.jpg\" alt=\"OPhone\" width=\"1920\" height=\"915\" \/><\/a><\/p>\n<p><strong><span style=\"font-family: 'times new roman', times; font-size: 18px;\">Qu\u2019est-ce que l\u2019oPhone\u00a0?<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times; font-size: 16px;\">David Edwards, professeur biom\u00e9dical \u00e0 Harvard, a mis au point un dispositif nomm\u00e9\u00a0: \u00ab\u00a0<b><i>oPhone<\/i><\/b>\u00a0\u00bb capable <b>d\u2019envoyer et de recevoir des odeurs par SMS<\/b>. Celui-ci se pr\u00e9sente sous une forme cylindrique de couleur blanche (cf. voir l\u2019image ci-dessous), et \u00ab\u00a0<i>g\u00e9n\u00e8re des signaux aromatiques complexes en succession rapide de petites \u00e9missions de vapeurs, comme un t\u00e9l\u00e9phone standard transmet des informations audio.\u00a0\u00bb *<\/i><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times; font-size: 16px;\">A l\u2019heure actuelle l\u2019oPhone comptabilise <b>32 odeurs<\/b> originales\u00a0; mais l\u2019utilisateur peut en combiner jusqu\u2019\u00e0 8, ce qui repr\u00e9sente pas moins de <b>300\u00a0000 combinaisons possibles<\/b>. Pour plus de d\u00e9tails <a href=\"http:\/\/lelaboratoire.org\/CP%20Olfactive%20Project%20FR%2013.04.09.pdf\">cliquez ici.<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"font-family: 'times new roman', times; font-size: 18px;\">V\u00e9ritable innovation ou simple gadget\u00a0?<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times; font-size: 16px;\">Depuis cette annonce, de nombreux m\u00e9dias ont \u00e9voqu\u00e9 le concept de l\u2019oPhone. Certains parlent <b>d\u2019objet <\/b><a href=\"http:\/\/www.virginradio.fr\/ophone-le-smartphone-enverra-des-odeurs-des-2015-tendance-de-bak-galerie-915775-2226528.html\">insolite<\/a><b> et <\/b><a href=\"http:\/\/www.auparfum.com\/l-oPhone-met-vos-textos-au-parfum%E2%80%8F#.U42Jpfl_umw\">prometteur<\/a>, tandis que d\u2019autres n\u2019en voient <b>aucun int\u00e9r\u00eat.<\/b> <!--more-->C\u2019est par exemple le cas du journaliste et animateur J\u00e9r\u00f4me Bonaldi dans l\u2019\u00e9mission de <a href=\"http:\/\/www.europe1.fr\/MediaCenter\/Emissions\/On-va-s-gener\/Sons\/On-va-s-gener-20-05-14-2127085\/\">Laurent Ruquier sur Europe 1<\/a> (\u00e0 46min).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times; font-size: 16px;\">En attendant sa commercialisation d\u00e9but 2015, <a href=\"http:\/\/www.lelaboratoire.org\/\">Le Laboratoire<\/a> situ\u00e9 dans le 1<sup>er<\/sup> arrondissement de Paris, ouvrira ses portes au public du 19 au 31 juin 2014. Une opportunit\u00e9 \u00e0 ne pas manquer pour se faire sa propre opinion sur le sujet.<\/span><\/p>\n<p style=\"text-align: center;\" align=\"center\"><span style=\"font-family: 'times new roman', times; font-size: 16px;\">\u00a0Vous laisserez-vous tenter par ce smartphone olfactif\u00a0?<\/span><\/p>\n<p style=\"text-align: center;\" align=\"center\"><span style=\"font-family: 'times new roman', times; font-size: 16px;\">N\u2019h\u00e9sitez pas<b> \u00e0 donner votre avis<\/b> sur l\u2019oPhone en laissant un commentaire\u00a0!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous vous en parlions en d\u00e9but d\u2019ann\u00e9e, et c\u2019est d\u00e9sormais&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,56],"tags":[57,59,296,68,67,208,297,298,299],"class_list":["post-1675","post","type-post","status-publish","format-standard","hentry","category-applications","category-marketing-olfactif","tag-marketing-olfactif","tag-odeur","tag-ophone","tag-parfum","tag-senteur","tag-smartphone","tag-sms-olfactif","tag-technologie","tag-telephone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Du marketing olfactif dans nos smartphones gr\u00e2ce \u00e0 l\u2019oPhone - Natarom<\/title>\n<meta name=\"description\" content=\"Nous vous en parlions en d\u00e9but d\u2019ann\u00e9e, et c\u2019est d\u00e9sormais officiel : l\u2019oPhone sera commercialis\u00e9 d\u00e9but 2015. 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