{"id":1833,"date":"2014-09-18T09:30:00","date_gmt":"2014-09-18T09:30:00","guid":{"rendered":"https:\/\/www.natarom.com\/marketing-sensoriel\/?p=1833"},"modified":"2014-09-18T09:30:00","modified_gmt":"2014-09-18T09:30:00","slug":"natarom-parfume-un-defile-de-mode","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/natarom-parfume-un-defile-de-mode\/","title":{"rendered":"Natarom parfume un d\u00e9fil\u00e9 de mode"},"content":{"rendered":"

Le mercredi 24 septembre 2014, premier jour de la Fashion Week \u00e0 Paris, a eu lieu l\u2019ouverture officielle du Flagship Store de la maison Grinko. A cette occasion, le cr\u00e9ateur pr\u00e9sentait sa nouvelle collection SS2015 Synthetic Riot. Natarom, partenaire de cette soir\u00e9e, revient sur cet \u00e9v\u00e9nement haut de gamme.\u00a0<\/i><\/b><\/span><\/p>\n

\n

\"ambiance<\/p>\n

Le style \u00e0 l\u2019italienne <\/span><\/strong><\/p>\n

Le designer Sergei Grinko cr\u00e9e sa maison de haute couture en 2009, qu\u2019il nomme \u00ab\u00a0Grinko<\/i>\u00a0\u00bb. Ce nom provient des origines russes du cr\u00e9ateur, mais avec une forte vocation \u00ab\u00a0Made in Italy<\/i>\u00a0\u00bb. Car en d\u00e9pit de son exp\u00e9rience \u00e9ducative cosmopolite \u00e0 la recherche des inspirations les plus authentiques et des influences culturelles les plus fascinantes, son style englobe profond\u00e9ment les traits italiens.<\/span><\/p>\n

En effet, le style<\/b> Grinko<\/b><\/a> est reconnaissable entre tous<\/b> \u00e0 travers ses formes fluides et douces, impr\u00e9gn\u00e9es de r\u00e9f\u00e9rences raffin\u00e9es, \u00e9voquant les r\u00eaves et les \u00e9l\u00e9ments de l’enfance, ou de la nature, dans des imprim\u00e9s innovants.<\/span><\/p>\n

Tr\u00e8s pr\u00e9sent en Italie, Grinko est dor\u00e9navant entr\u00e9 dans la capitale de la mode<\/b>\u00a0: Paris, avec son Flagship Store rue d\u2019Anjou. Et c\u2019est apr\u00e8s avoir d\u00e9fil\u00e9 \u00e0 la Fashion Week de Milan<\/b><\/a> que la marque a organis\u00e9e une soir\u00e9e de cocktail. Une r\u00e9ussite \u00e0 laquelle de nombreux partenaires ont contribu\u00e9.<\/span><\/p>\n

\u00a0<\/i><\/b><\/p>\n

<\/i><\/b>Grinko s\u00e9duit vos sens<\/span><\/strong><\/p>\n

Au cours de cette soir\u00e9e tous les sens<\/b> ont \u00e9t\u00e9 sollicit\u00e9s<\/a>. En premier, la vue<\/b> avec les diff\u00e9rents mannequins<\/b> qui portaient les cr\u00e9ations du couturier. Puis le toucher, <\/b>les v\u00eatements \u00e9tant expos\u00e9s au sein de la boutique et disponibles \u00e0 l\u2019achat. Ensuite, l\u2019ou\u00efe avec la DJ Alexis Knox<\/a> qui animait la soir\u00e9e.<\/span><\/p>\n

Enfin le go\u00fbt, via <\/b>les amuses bouches de chez Pinxo<\/a>, et bien entendu l\u2019odorat avec les diffuseurs Natarom.<\/b><\/span><\/p>\n

 <\/p>\n

En effet, nous avons eu le plaisir de cr\u00e9er une atmosph\u00e8re olfactive<\/b> pour cette soir\u00e9e. Marieke De Weert, en charge des relations internationales pour les marques, nous en parle\u00a0:<\/span><\/p>\n

Q\u00a0: Comment s\u2019est d\u00e9roul\u00e9e votre collaboration avec Natarom\u00a0? Quelles sont vos impressions\u00a0?<\/span><\/strong><\/p>\n

M\u00a0: \u00ab\u00a0Natarom m\u2019a agr\u00e9ablement surpris par leurs produits. Ils ont soigneusement pris le temps de comprendre l\u2019atmosph\u00e8re que je cherchais \u00e0 cr\u00e9er. Nous avons choisi ensemble la fragrance finale adapt\u00e9e \u00e0 cet \u00e9v\u00e9nement, et au nombre de participants.<\/i><\/span><\/p>\n

En outre, l\u2019\u00e9quipe de Natarom est tr\u00e8s qualifi\u00e9e, et s\u2019est personnellement int\u00e9ress\u00e9e \u00e0 notre \u00e9v\u00e9nement, \u00e0 l\u2019identit\u00e9 de la marque, aux attentes de cette soir\u00e9e, et m\u00eame \u00e0 nos personnalit\u00e9s.\u00a0\u00bb <\/i><\/span><\/p>\n

\u00a0<\/i><\/span><\/p>\n

Q\u00a0: Pourquoi avoir collabor\u00e9 avec Natarom, et quels en sont les avantages\u00a0?<\/span><\/strong><\/p>\n

M\u00a0: \u00ab\u00a0Nous avons collabor\u00e9 avec Natarom car nous avons estim\u00e9 que cela serait un avantage suppl\u00e9mentaire pour notre \u00e9v\u00e9nement. Il est prouv\u00e9 que <\/i>l\u2019odorat est \u00e9troitement li\u00e9 \u00e0 la m\u00e9moire<\/i><\/a>. Ce dernier peut rappeler des moments pr\u00e9cis, et des souvenirs puissants presque instantan\u00e9ment.<\/i><\/span><\/p>\n

Lorsque vous sentez un nouveau parfum, vous le liez \u00e0 un moment, une personne, un objet. C’est pourquoi nous avons voulu cr\u00e9er une ambiance sp\u00e9ciale, avec l\u2019espoir que Natarom cr\u00e9e ce lien si particulier, dans le but d\u2019associer le parfum\u00a0<\/i><\/span>\u00e0 la marque Grinko.\u00bb<\/i><\/p>\n

\u00a0<\/i><\/p>\n

Q\u00a0: Quelles ont \u00e9t\u00e9 les retomb\u00e9es de cette ambiance olfactive\u00a0?<\/b><\/span><\/p>\n

M\u00a0: \u00ab Nos invit\u00e9s ont vraiment remarqu\u00e9 le parfum, et certains nous ont demand\u00e9 comment nous avons pu cr\u00e9er une telle ambiance. Nous avons alors parl\u00e9 de Natarom, et de leur savoir-faire.\u00a0\u00bb<\/i><\/span><\/p>\n

\u00a0<\/i><\/span><\/p>\n

Q\u00a0: Lors de vos prochains \u00e9v\u00e9nements, ferez-vous appel \u00e0 Natarom\u00a0?<\/span><\/strong><\/p>\n

M\u00a0: \u00ab\u00a0OUI.\u00a0Le marketing olfactif est un outil puissant qui ne devrait pas \u00eatre sous-estim\u00e9. Comme mentionn\u00e9 auparavant, l’odorat peut d\u00e9clencher une r\u00e9ponse \u00e9motionnelle imm\u00e9diate chez un consommateur.\u00a0Nous savons qu’il <\/i>am\u00e9liorera son humeur, et augmentera les ventes.<\/i><\/a> <\/i><\/span><\/p>\n

Un atout indispensable pour la marque Grinko positionn\u00e9e sur un march\u00e9 tr\u00e8s concurrentiel\u2026\u00a0\u00bb <\/i><\/span><\/p>\n

\u00a0<\/i><\/span>\u00a0<\/i><\/p>\n

Retrouvez les photos de cet \u00e9v\u00e9nement sur notre page Facebook.<\/a><\/b><\/span><\/p>\n

\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Le mercredi 24 septembre 2014, premier jour de la Fashion…<\/p>\n","protected":false},"author":1,"featured_media":3325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,56],"tags":[102,132,310,311,64,238,239,81,312,313,65,314,128,57,83,315,68,67,316,317],"class_list":["post-1833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenement","category-marketing-olfactif","tag-5-sens","tag-ambiance-olfactive","tag-atmosphere-olfactive","tag-defile","tag-diffuseur","tag-diffuseur-odeur","tag-diffuseur-odeur-professionnel","tag-evenement","tag-fashionweek","tag-flagship-store","tag-fragrance","tag-grinko","tag-luxe","tag-marketing-olfactif","tag-marketing-sensoriel","tag-mode","tag-parfum","tag-senteur","tag-sergei-grinko","tag-synthetic-riot"],"yoast_head":"\nNatarom parfume un d\u00e9fil\u00e9 de mode<\/title>\n<meta name=\"description\" content=\"Le mercredi 24 septembre 2014, premier jour de la Fashion Week \u00e0 Paris, a eu lieu l\u2019ouverture officielle du Flagship Store de la maison Grinko. 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