{"id":21,"date":"2010-06-19T10:13:23","date_gmt":"2010-06-19T10:13:23","guid":{"rendered":"https:\/\/www.natarom.com\/marketing\/?p=21"},"modified":"2022-05-31T15:11:03","modified_gmt":"2022-05-31T13:11:03","slug":"marketing-olfactif","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/marketing-olfactif\/","title":{"rendered":"Marketing olfactif"},"content":{"rendered":"<div style=\"text-align: left;\"><strong>De nos jours, l\u2019olfactif conna\u00eet un d\u00e9veloppement sans pr\u00e9c\u00e9dent,et le domaine de l\u2019odorat r\u00e9v\u00e8le toutes ses ressources.<\/strong><\/div>\n<p style=\"text-align: left;\"><strong>Le marketing olfactif est un \u00e9l\u00e9ment cl\u00e9 de la communication sensorielle, qui privil\u00e9gie le sens olfactif.<\/strong><\/p>\n<p>Intimement li\u00e9 \u00e0 la m\u00e9moire et aux \u00e9motions, l\u2019odorat, peut identifier des milliers d\u2019odeurs diff\u00e9rentes et influe directement, sur notre comportement.<\/p>\n<p><strong>Identification et personnalisation<\/strong><br \/>\nLa diffusion de senteurs sur un espace de vente, contribue de mani\u00e8re dynamique, \u00e0 l\u2019identification du lieu ou de la marque.<\/p>\n<p style=\"text-align: left;\"><span style=\"text-decoration: underline;\"><strong>Diff\u00e9renciation <\/strong><\/span><br \/>\nTout en cr\u00e9ant des ambiances o\u00f9 l\u2019on se sent bien, il contribue \u00e0 se diff\u00e9rencier de la concurrence et permet d\u2019augmenter le temps de fr\u00e9quentation.<\/p>\n<p style=\"text-align: left;\"><strong><span style=\"text-decoration: underline;\">Promotion <\/span><\/strong><br \/>\nUne fragrance autour d\u2019un produit, \u00e9veille une attention positive.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De nos jours, l\u2019olfactif conna\u00eet un d\u00e9veloppement sans pr\u00e9c\u00e9dent,et le&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[57,58,59,60,61,62,63],"class_list":["post-21","post","type-post","status-publish","format-standard","hentry","category-marketing-olfactif","tag-marketing-olfactif","tag-marketing","tag-odeur","tag-odorat","tag-olfactif","tag-sens","tag-sensoriel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing olfactif - Natarom<\/title>\n<meta name=\"description\" content=\"Le marketing olfactif est un \u00e9l\u00e9ment cl\u00e9 de la communication sensorielle, qui privil\u00e9gie le sens olfactif\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.natarom.com\/en\/marketing-olfactif\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing olfactif - Natarom\" \/>\n<meta property=\"og:description\" content=\"Le marketing olfactif est un \u00e9l\u00e9ment cl\u00e9 de la communication sensorielle, qui privil\u00e9gie le sens olfactif\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.natarom.com\/en\/marketing-olfactif\/\" \/>\n<meta property=\"og:site_name\" content=\"Natarom\" \/>\n<meta property=\"article:published_time\" content=\"2010-06-19T10:13:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-31T13:11:03+00:00\" \/>\n<meta name=\"author\" content=\"Natarom ADM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natarom ADM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/marketing-olfactif\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/marketing-olfactif\\\/\"},\"author\":{\"name\":\"Natarom ADM\",\"@id\":\"\\\/#\\\/schema\\\/person\\\/41f723fd0c61198a76a13eb057ce23bd\"},\"headline\":\"Marketing olfactif\",\"datePublished\":\"2010-06-19T10:13:23+00:00\",\"dateModified\":\"2022-05-31T13:11:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/marketing-olfactif\\\/\"},\"wordCount\":137,\"publisher\":{\"@id\":\"\\\/#organization\"},\"keywords\":[\"Marketing Olfactif\",\"Marketing olfactif &amp; 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