{"id":21273,"date":"2020-09-18T14:26:25","date_gmt":"2020-09-18T12:26:25","guid":{"rendered":"https:\/\/www.natarom.com\/?p=21273"},"modified":"2021-09-28T15:29:05","modified_gmt":"2021-09-28T13:29:05","slug":"marketing-olfactif-et-experience-client-dans-les-commerces-de-proximite","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/marketing-olfactif-et-experience-client-dans-les-commerces-de-proximite\/","title":{"rendered":"Marketing olfactif et exp\u00e9rience client dans les commerces de proximit\u00e9"},"content":{"rendered":"<h2>Natarom, expert en Marketing olfactif accompagne les commerces de proximit\u00e9 qui doivent faire face \u00e0 une baisse de la fr\u00e9quentation de leurs clients.<\/h2>\n<p>Depuis quelques mois, l\u2019<strong>exp\u00e9rience client<\/strong>\u00a0est mise \u00e0 mal par la situation sanitaire. Le <strong>Marketing olfactif <\/strong>et d\u2019autres approches compl\u00e9mentaires peuvent l\u2019am\u00e9liorer.<\/p>\n<h3>Le <strong>conseil de Natarom<\/strong> pour optimiser l\u2019exp\u00e9rience client en boutique<\/h3>\n<p>Notre premier constat : les magasins et notamment ceux qui avaient d\u00e9j\u00e0 mis en place un plan de Marketing olfactif, r\u00e9sistent mieux \u00e0 la crise.<\/p>\n<ul>\n<li>Le commerce de proximit\u00e9 est avant tout un espace de conseil et de vente o\u00f9 il est essentiel de se sentir en <strong>s\u00e9curit\u00e9<\/strong><\/li>\n<li>Les clients appr\u00e9cient d\u2019avoir acc\u00e8s \u00e0 un<strong>e solution hydroalcoolique pr<\/strong>otectrice et \u00e9galement parfum\u00e9e \u00a0pour le <strong>bien-\u00eatre<\/strong> d\u00e8s l\u2019accueil et une belle ambiance olfactive leur procure du bien-\u00eatre<\/li>\n<li>Les petits <strong>cadeaux<\/strong> pour les remercier du d\u00e9placement sont un plus (bougies parfum\u00e9es, flacons de solutions parfum\u00e9es logot\u00e9s\u2026).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Quelques astuces pour les commerces de proximit\u00e9<\/h3>\n<p>De grandes enseignes rencontrent \u00e0 leur tour des difficult\u00e9s\u2026 Plus flexibles et adaptables, les commerces de proximit\u00e9 ont encore des atouts dont voici quelques exemples :<\/p>\n<ul>\n<li><strong>Redonner envie<\/strong> en mettant les clients en confiance d\u00e8s l\u2019entr\u00e9e dans le magasin (prise de rdv en amont, gel parfum\u00e9 disponible \u00e0 l\u2019entr\u00e9e, petites attentions\u2026)<\/li>\n<li>Proposer une <strong>ambiance olfactive de qualit\u00e9\u00a0<\/strong>: l\u2019exp\u00e9rience client est essentielle lors du moment pass\u00e9 en boutique. Plus longue aussi, est la visite\u2026<\/li>\n<li>Utiliser l\u2019E-commerce et surtout la formule \u00ab\u00a0<strong>Click and Collect<\/strong>\u00a0\u00bb pour inviter les clients \u00e0 (re)venir dans le magasin<\/li>\n<li>Devenir \u00ab\u00a0<strong>point relais<\/strong>\u00a0\u00bb\u00a0des commandes internet : c\u2019est un moyen imparable pour voir des clients\u00a0!<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Entreprise familiale,\u00a0<strong>Natarom<\/strong> s\u2019est adapt\u00e9 pour participer \u00e0 la lutte contre le Covid-19. Notre c\u0153ur de m\u00e9tier\u00a0reste cependant le <strong>Marketing olfactif<\/strong> (<a href=\"https:\/\/www.natarom.com\/parfum-et-marketing-sensoriel-creez-votre-logo-olfactif\/\">cr\u00e9ation d\u2019ambiance olfactive<\/a> et fabrication de <a href=\"https:\/\/www.natarom.com\/un-diffuseur-de-parfum-pour-votre-espace\/\">diffuseurs de parfums<\/a>).<br \/>\nNotre service de proximit\u00e9 <strong>Natarom<\/strong> est \u00e0 votre \u00e9coute.<\/p>\n<p>De nombreux clients nous ont d\u00e9j\u00e0 fait confiance pour les flacons et bornes de <a href=\"https:\/\/www.natarom.com\/nos-solutions-sanitaires-face-au-covid-19\/\">solutions hydroalcooliques<\/a> parfum\u00e9es. N\u2019h\u00e9sitez pas \u00e0 <a href=\"https:\/\/www.natarom.com\/contact-natarom\/\">nous contacter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Natarom, expert en Marketing olfactif accompagne les commerces de proximit\u00e9&#8230;<\/p>\n","protected":false},"author":3,"featured_media":21280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,459,56,91],"tags":[],"class_list":["post-21273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications","category-espaces-commerciaux","category-marketing-olfactif","category-parfums-dambiance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing olfactif et exp\u00e9rience client dans les commerces de proximit\u00e9 - Natarom<\/title>\n<meta name=\"description\" content=\"Natarom, expert en Marketing olfactif accompagne les commerces de proximit\u00e9 qui doivent faire face \u00e0 une baisse de la fr\u00e9quentation de leurs clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.natarom.com\/en\/marketing-olfactif-et-experience-client-dans-les-commerces-de-proximite\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing olfactif et exp\u00e9rience client dans les commerces de proximit\u00e9 - Natarom\" \/>\n<meta property=\"og:description\" content=\"Natarom, expert en Marketing olfactif accompagne les commerces de proximit\u00e9 qui doivent faire face \u00e0 une baisse de la fr\u00e9quentation de leurs clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.natarom.com\/en\/marketing-olfactif-et-experience-client-dans-les-commerces-de-proximite\/\" \/>\n<meta property=\"og:site_name\" content=\"Natarom\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-18T12:26:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-28T13:29:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.natarom.com\/wp-content\/uploads\/2020\/09\/commerce-proximite\u0301.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carole\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carole\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/marketing-olfactif-et-experience-client-dans-les-commerces-de-proximite\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/marketing-olfactif-et-experience-client-dans-les-commerces-de-proximite\\\/\"},\"author\":{\"name\":\"Carole\",\"@id\":\"\\\/#\\\/schema\\\/person\\\/c1b9ac163378a0243d48b9bd9e42b02a\"},\"headline\":\"Marketing olfactif et exp\u00e9rience client dans les commerces de proximit\u00e9\",\"datePublished\":\"2020-09-18T12:26:25+00:00\",\"dateModified\":\"2021-09-28T13:29:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/marketing-olfactif-et-experience-client-dans-les-commerces-de-proximite\\\/\"},\"wordCount\":367,\"publisher\":{\"@id\":\"\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/marketing-olfactif-et-experience-client-dans-les-commerces-de-proximite\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.natarom.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/commerce-proximite\u0301.jpg\",\"articleSection\":[\"Applications\",\"Espaces Commerciaux\",\"Marketing olfactif\",\"Parfums d'ambiance\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/marketing-olfactif-et-experience-client-dans-les-commerces-de-proximite\\\/\",\"url\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/marketing-olfactif-et-experience-client-dans-les-commerces-de-proximite\\\/\",\"name\":\"Marketing olfactif et exp\u00e9rience client dans les commerces de proximit\u00e9 - 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