{"id":2341,"date":"2015-01-13T11:08:28","date_gmt":"2015-01-13T10:08:28","guid":{"rendered":"http:\/\/natarom.enligne.paris\/?p=2341"},"modified":"2015-01-13T11:08:28","modified_gmt":"2015-01-13T10:08:28","slug":"2015-une-annee-qui-sent-bon-pour-le-marketing-olfactif","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/2015-une-annee-qui-sent-bon-pour-le-marketing-olfactif\/","title":{"rendered":"2015 : une ann\u00e9e qui sent bon pour le marketing olfactif"},"content":{"rendered":"<h2 style=\"text-align: left;\" align=\"center\">2015 vient tout juste de d\u00e9buter et le calendrier du marketing olfactif s\u2019annonce prometteur\u2026<\/h2>\n<p style=\"text-align: left;\" align=\"center\">Dans cet article nous passerons en revue les temps forts de l\u2019ann\u00e9e 2014, et \u00e9voquerons ceux de 2015. Bonne lecture et bonne ann\u00e9e\u00a0!<\/p>\n<p><strong>2014\u00a0: l\u2019ann\u00e9e de l\u2019innovation olfactive<\/strong><br \/>\nLe premier smartphone, dont nous vous parlions, \u00e0 \u00e9mettre des senteurs f\u00fbt l\u2019<a href=\"https:\/\/www.natarom.com\/marketing-sensoriel\/du-marketing-olfactif-dans-nos-smartphones-grace-a-lophone\/\">oPhone<\/a>, qui cr\u00e9a un grand buzz dans les m\u00e9dias. Surfant sur cette vague d\u2019odeur \u00e0 succ\u00e8s, la compagnie am\u00e9ricaine <a href=\"https:\/\/www.youtube.com\/watch?v=PiWdF3u9C0w\">Oscar Mayer<\/a>\u00a0a invent\u00e9 une application qui diffuse un <b>parfum de bacon<\/b> \u00e0 votre r\u00e9veil.<\/p>\n<p>Pourquoi une telle invention\u00a0?<br \/>\nCar d\u2019apr\u00e8s Tom Bick, directeur du marketing et de la publicit\u00e9 chez Oscar Mayer\u00a0: \u00ab\u00a0<i>Avec pr\u00e8s de deux millions de mentions du mot #bacon sur Instagram, il semblerait que les gens ne se lassent pas du bacon. C\u2019est pourquoi notre \u00e9quipe a d\u00e9cid\u00e9 de d\u00e9velopper ce dispositif.<\/i>\u00a0\u00bb<\/p>\n<p>C\u2019est peut-\u00eatre cette id\u00e9e originale qui a inspir\u00e9 le jeune prodige fran\u00e7ais Guillaume Roland (finaliste du Google Science Fair 2014) \u00e0 concevoir un r\u00e9veil olfactif. Le <b>Sensorwake<\/b>, comme il l\u2019appelle, est capable de diffuser une fragrance, pr\u00e9alablement choisie, au moment de vous lever. Il n\u2019y a pas de son, pas de lumi\u00e8re,\u00a0<b>uniquement<\/b>\u00a0<b>une odeur ! <\/b>Pour plus d\u2019informations <a href=\"http:\/\/sensorwake.com\/#slider\">cliquez ici.<\/a><\/p>\n<p><strong>2015\u00a0: l\u2019olfaction au c\u0153ur des d\u00e9bats<\/strong><br \/>\nL\u2019ann\u00e9e 2015 s\u2019annonce riche en \u00e9v\u00e9nements olfactifs. Trois ont d\u00e9j\u00e0 \u00e9t\u00e9 annonc\u00e9s, et d\u2019autres se rajouteront certainement \u00e0 la liste.<\/p>\n<p>1. La premi\u00e8re \u00e9dition ayant \u00e9t\u00e9 un succ\u00e8s, un deuxi\u00e8me \u00ab\u00a0<i>Congr\u00e8s Olfaction &amp; Perspectives<\/i>\u00a0\u00bb a \u00e9t\u00e9 programm\u00e9 le 19 mars 2015. L\u2019\u00e9dition de cette ann\u00e9e ambitionne de suivre les odeurs depuis la source \u00e0 partir\u00a0de laquelle elles sont \u00e9mises jusqu\u2019\u00e0 leurs perceptions par l\u2019\u00eatre humain. Retrouvez le <a href=\"http:\/\/www.isipca.fr\/sites\/isipca.fr\/files\/evenements\/file\/programme_congres_olfaction_et_perspectives_2015.pdf\">programme ici.<\/a><\/p>\n<p>2. \u00a0Le seizi\u00e8me symposium international sur l\u2019olfaction et le nez \u00e9lectronique (<a href=\"https:\/\/www.olfactionsociety.org\/\">ISOEN<\/a>), \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 se tiendra du 28 juin au 1er juillet 2015 \u00e0 Dijon. Au cours des 3 jours seront abord\u00e9s \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 plusieurs sujets, notamment sur <b>les sens \u00e9lectroniques, et l\u2019olfaction digitale, <\/b>etc.<\/p>\n<p>3.\u00a0Le salon am\u00e9ricain ScentWorld se d\u00e9roule sur deux jours, et expose des \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0informations pratiques pour les entreprises sp\u00e9cialis\u00e9es dans la vente,\u00a0qui apprennent \u00e0\u00a0:<\/p>\n<ul>\n<li>utiliser les sens pour augmenter leur chiffre d\u2019affaire<\/li>\n<li>am\u00e9liorer l\u2019exp\u00e9rience du consommateur<\/li>\n<li>accro\u00eetre la satisfaction et la fid\u00e9lit\u00e9 du client<\/li>\n<\/ul>\n<p>Gr\u00e2ce aux conseils <b>d\u2019experts en marketing olfactif<\/b> et sensoriel, pr\u00e9sents sur ce salon. La date du prochain ScentWorld n\u2019a pas \u00e9t\u00e9 encore communiqu\u00e9e, seul le lieu est sp\u00e9cifi\u00e9.<\/p>\n<p style=\"text-align: left;\" align=\"center\"><b>Zoom sur Natarom\u00a0: ses r\u00e9ussites 2014 et ses projets 2015<\/b><br \/>\nL\u2019ann\u00e9e 2014 f\u00fbt remplie de collaborations fructueuses pour Natarom\u00a0! Nous avons \u00e9t\u00e9 pr\u00e9sents au cours de plusieurs \u00e9v\u00e9nements, comme l\u2019ouverture du flagship store de la marque de luxe <a href=\"https:\/\/www.natarom.com\/natarom-parfume-un-defile-de-mode\">Grinko<\/a>, le <a href=\"https:\/\/www.natarom.com\/natarom-parfume-les-espaces-detente-du-salon-expo-protection\">salon Expo Protection<\/a>, la c\u00e9l\u00e9bration des <a href=\"https:\/\/www.natarom.com\/60-ans-de-lanrh\">60 ans de l\u2019ANRH<\/a>, et ant\u00e9rieurement le ch\u00e2teau <a href=\"https:\/\/www.natarom.com\/natarom-fete-noel-a-vaux-le-vicomte\">de Vaux Le Vicomte.<\/a> En esp\u00e9rant continuer sur cette lanc\u00e9e en 2015, avec encore de nombreux \u00e9v\u00e9nements \u00e0 parfumer\u00a0!<\/p>\n<p style=\"text-align: left;\" align=\"center\">En fin d\u2019ann\u00e9e, nous avons \u00e9galement lanc\u00e9 le tournage de films sur nos appareils, qui devraient \u00eatre diffus\u00e9s sur notre <a href=\"https:\/\/www.youtube.com\/channel\/UCbZ_rt0oJwIs1PQvAKtgKYQ\">chaine YouTube<\/a>\u00a0au d\u00e9but de cette ann\u00e9e. Une ann\u00e9e 2014 bien remplie que nous continuerons d\u2019enrichir en 2015\u00a0avec des projets de plus en plus novateurs et ambitieux\u2026 A suivre sur notre blog, et nos r\u00e9seaux sociaux (<a href=\"https:\/\/twitter.com\/NATAROMConcept\">Twitter,<\/a> <a href=\"https:\/\/www.facebook.com\/pages\/Natarom\/148563891882894?ref=hl\">Facebook<\/a>, <a href=\"https:\/\/plus.google.com\/u\/0\/b\/109527020447784818618\/109527020447784818618\/admin\/\">Google+<\/a>)!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2015 vient tout juste de d\u00e9buter et le calendrier du&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,56],"tags":[],"class_list":["post-2341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenement","category-marketing-olfactif"],"yoast_head":"<!-- This site is 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