{"id":2355,"date":"2015-06-30T15:57:44","date_gmt":"2015-06-30T14:57:44","guid":{"rendered":"http:\/\/natarom.enligne.paris\/?p=2355"},"modified":"2015-06-30T15:57:44","modified_gmt":"2015-06-30T14:57:44","slug":"des-parfums-dambiance-dans-les-espaces-commerciaux","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/des-parfums-dambiance-dans-les-espaces-commerciaux\/","title":{"rendered":"Des parfums d\u2019ambiance dans les espaces commerciaux"},"content":{"rendered":"<h2><b>Les espaces commerciaux utilisent fr\u00e9quemment les parfums d\u2019ambiance pour am\u00e9liorer l\u2019accueil et le confort des visiteurs et des clients.<\/b><\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-2356 aligncenter\" src=\"https:\/\/www.natarom.com\/wp-content\/uploads\/2015\/12\/02-Fotolia_82878726_XS-Parfums-esp-commerciaux.jpg\" alt=\"Two young girls walking with shopping at the store\" width=\"424\" height=\"283\" srcset=\"https:\/\/www.natarom.com\/wp-content\/uploads\/2015\/12\/02-Fotolia_82878726_XS-Parfums-esp-commerciaux.jpg 424w, https:\/\/www.natarom.com\/wp-content\/uploads\/2015\/12\/02-Fotolia_82878726_XS-Parfums-esp-commerciaux-300x200.jpg 300w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/p>\n<p>Vous \u00eates-vous d\u00e9j\u00e0 retrouv\u00e9 dans un magasin ou le hall d\u2019un centre commercial o\u00f9 vous sentez un parfum particulier\u00a0? C\u2019est agr\u00e9able, accueillant et vous en gardez g\u00e9n\u00e9ralement un bon souvenir\u2026. Vous \u00eates en fait capt\u00e9 par le <strong>marketing olfactif<\/strong>\u2026<\/p>\n<p>Les salles de spectacle, les cin\u00e9mas, les grands magasins, les discoth\u00e8ques, les restaurants utilisent le marketing olfactif pour susciter des <strong>\u00e9motions<\/strong> chez les consommateurs. Il sont inconsciemment encourag\u00e9s \u00e0 rester plus longtemps et \u00e0 acheter\u2026 Cette approche est tr\u00e8s efficace pour les <strong>ventes<\/strong> et la <strong>fid\u00e9lisation<\/strong> des clients.<\/p>\n<p>Pour les espaces commerciaux, le choix parmi les parfums d\u2019ambiance (fragrances) est large et chacun y trouve sa propre <i>signature olfactive,<\/i> en harmonie avec son identit\u00e9 et sa marque commerciale.<\/p>\n<p><strong>Comment fonctionnent les diffuseurs de parfums d\u2019ambiance dans les espaces commerciaux\u00a0?<\/strong><\/p>\n<ul>\n<li><strong>Le mode de diffusion<\/strong>\u00a0: Les diffuseurs de parfums d\u2019ambiance con\u00e7us pour les volumes importants sont diffus\u00e9s via les gaines de ventilation. L\u2019entretien est simple et les recharges de parfums faciles \u00e0 remplacer (autonomie longue).<\/li>\n<li><strong>L\u2019intensit\u00e9 de diffusion<\/strong>\u00a0: Pour les grands espaces, son r\u00e9glage est tr\u00e8s important. En effet, une diffusion trop faible est inefficace alors qu\u2019une diffusion trop importante est d\u00e9sagr\u00e9able.\u00a0 La bonne intensit\u00e9 est obtenue apr\u00e8s quelques tests et elle tient compte de la surface du magasin.<\/li>\n<li><strong>La fr\u00e9quence de diffusion<\/strong>\u00a0: Elle est programm\u00e9e pour la semaine par microprocesseur et selon des horaires adapt\u00e9s \u00e0 la fr\u00e9quentation de l\u2019espace commercial. Diff\u00e9rents parfums peuvent \u00eatre diffus\u00e9s en alternance.<\/li>\n<\/ul>\n<p>Pour les projets de tr\u00e8s grande envergure, les \u00e9tudes techniques sont faites sur-mesure afin de r\u00e9pondre du mieux possible aux attentes et aux contraintes de l\u2019espace commercial concern\u00e9.<b><\/b><\/p>\n<p>D\u00e9couvrez ici <a href=\"https:\/\/www.natarom.com\/un-diffuseur-de-parfum-pour-votre-espace\/\">Modul\u2019Air<\/a>, diffuseur pour les grands espaces commerciaux (moyennes et grandes surfaces) et les configurations particuli\u00e8res de locaux\u00a0(\u00e9tages, salles multiples).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les espaces commerciaux utilisent fr\u00e9quemment les parfums d\u2019ambiance pour am\u00e9liorer&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,103,56],"tags":[],"class_list":["post-2355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications","category-diffuseurs-de-parfum","category-marketing-olfactif"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Des parfums d&#039;ambiance dans les espaces commerciaux<\/title>\n<meta name=\"description\" content=\"Les espaces commerciaux utilisent fr\u00e9quemment les parfums d&#039;ambiance pour am\u00e9liorer l\u2019accueil et le confort des visiteurs et des clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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