{"id":2358,"date":"2015-07-25T15:59:21","date_gmt":"2015-07-25T14:59:21","guid":{"rendered":"http:\/\/natarom.enligne.paris\/?p=2358"},"modified":"2015-07-25T15:59:21","modified_gmt":"2015-07-25T14:59:21","slug":"origines-et-applications-du-marketing-olfactif","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/origines-et-applications-du-marketing-olfactif\/","title":{"rendered":"Origines et applications du marketing olfactif"},"content":{"rendered":"

Le marketing olfactif s\u2019appuie sur l\u00b4exp\u00e9rience olfactive qui rappelle des souvenirs et g\u00e9n\u00e8re des \u00e9motions. <\/b><\/h2>\n

\"Chvrefeuille\"<\/p>\n

Aviez-vous d\u00e9j\u00e0 remarqu\u00e9 ou plut\u00f4t senti<\/i> un parfum particulier dans un magasin en ville, le hall d\u2019un centre commercial, des bureaux ou tout simplement un parking\u00a0? C\u2019est ce que l\u2019on appelle une exp\u00e9rience sensorielle olfactive.<\/p>\n

Les applications du marketing olfactif sont nombreuses<\/strong><\/p>\n

Le marketing olfactif utilise les parfums \u00e0 des fins de\u00a0bien \u00eatre en c\u00e2linant le visiteur ou le consommateur et en \u00e9veillant agr\u00e9ablement son attention. Le lieu dans lequel il \u00e9volue, d\u00e9gage une atmosph\u00e8re qui l\u2019encourage\u00a0inconsciemment \u00e0 rester plus longtemps.\u00a0Cette sensation de bien-\u00eatre cr\u00e9\u00e9e est certainement propice \u00e0\u00a0d\u00e9clencher l\u2019acte\u00a0d\u2019achat<\/strong>\u2026<\/p>\n

Le parfum laisse au visiteur une empreinte positive et durable\u00a0qui fait du marketing olfactif un outil tr\u00e8s efficace de fid\u00e9lisation<\/strong>\u00a0: <\/b>les clients auront envie de revenir.<\/p>\n

Qu\u2019est-ce que la signature olfactive\u00a0?<\/strong><\/p>\n

La signature olfactive est le parfum d\u2019ambiance qu\u2019un point de vente, un accueil ou tout lieu public choisit de diffuser \u00e0 ses visiteurs et clients. Comme un logo, un slogan publicitaire ou une affiche, c\u2019est un \u00e9l\u00e9ment qui doit parfaitement correspondre \u00e0 l\u2019image de l\u2019entreprise ou la marque qui le diffuse. Il est fait pour rester en m\u00e9moire de celui qui le re\u00e7oit\u2026
\nCette identit\u00e9<\/i> olfactive peut \u00eatre transform\u00e9e en produits d\u00e9riv\u00e9s<\/strong> portant le m\u00eame parfum, comme des bougies, des brochures ou des cartes de visite parfum\u00e9es.<\/p>\n

Les sp\u00e9cialistes du marketing olfactif sont de tr\u00e8s bon conseil pour accompagner les marques, les commerces ou m\u00eame les collectivit\u00e9s locales dans leur d\u00e9marche d\u2019accueil des visiteurs. Les diffuseurs\u00a0professionnels\u00a0de parfum d\u2019ambiance<\/strong> font d\u00e9sormais partie int\u00e9grante des plans marketing innovants.<\/p>\n

D\u00e9couvrez ici Z\u00e9phyr<\/a>, le diffuseur de parfum d\u2019ambiance pour les espaces jusqu\u2019\u00e0 200 m2, avec variateur d\u2019intensit\u00e9, faible encombrement et branchement simple sur secteur 230 V.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le marketing olfactif s\u2019appuie sur l\u00b4exp\u00e9rience olfactive qui rappelle des…<\/p>\n","protected":false},"author":1,"featured_media":2359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,103,56],"tags":[],"class_list":["post-2358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications","category-diffuseurs-de-parfum","category-marketing-olfactif"],"yoast_head":"\nOrigines et applications du marketing olfactif<\/title>\n<meta name=\"description\" content=\"Le marketing olfactif s\u2019appuie sur l\u00b4exp\u00e9rience olfactive qui rappelle des souvenirs et g\u00e9n\u00e8re des \u00e9motions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.natarom.com\/en\/origines-et-applications-du-marketing-olfactif\/\" \/>\n<meta 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