{"id":2361,"date":"2015-09-30T16:00:19","date_gmt":"2015-09-30T15:00:19","guid":{"rendered":"http:\/\/natarom.enligne.paris\/?p=2361"},"modified":"2015-09-30T16:00:19","modified_gmt":"2015-09-30T15:00:19","slug":"le-marketing-olfactif-pour-votre-magasin","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/le-marketing-olfactif-pour-votre-magasin\/","title":{"rendered":"Le marketing olfactif pour votre magasin"},"content":{"rendered":"<h2><b>Diffusez un r\u00e9el sentiment de bien-\u00eatre dans votre magasin et d\u00e9couvrez les multiples avantages du marketing olfactif<\/b><\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-2362 aligncenter\" src=\"https:\/\/www.natarom.com\/wp-content\/uploads\/2015\/12\/04-Fotolia_66992639_XS-Mk-Olfact-Magasin.jpeg\" alt=\"04-Fotolia_66992639_XS-Mk-Olfact-Magasin\" width=\"320\" height=\"214\" srcset=\"https:\/\/www.natarom.com\/wp-content\/uploads\/2015\/12\/04-Fotolia_66992639_XS-Mk-Olfact-Magasin.jpeg 320w, https:\/\/www.natarom.com\/wp-content\/uploads\/2015\/12\/04-Fotolia_66992639_XS-Mk-Olfact-Magasin-300x201.jpeg 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/p>\n<p><strong>M\u00eame si nous n\u2019en sommes pas toujours conscients, <\/strong>notre sens olfactif joue sur notre comportement, nos \u00e9motions et il fait parfois ressurgir des souvenirs bien enfouis.<br \/>\nLe marketing olfactif est la touche finale qui rend coh\u00e9rent l\u2019ensemble d\u2019une d\u00e9marche marketing. Il repose sur la stimulation de sensations positives \u00e9veillant subtilement la m\u00e9moire et cr\u00e9ant un lien \u00e9motionnel entre l\u2019espace occup\u00e9 et son visiteur. Dans un magasin, il permet de capter imm\u00e9diatement l\u2019attention et d\u2019allonger le temps de pr\u00e9sence des acheteurs.<\/p>\n<p>Avec une identit\u00e9 olfactive r\u00e9ussie, une marque peut cr\u00e9er un lien imperceptible avec ses clients et leur procurer une sensation de bien-\u00eatre ind\u00e9niable\u2026<\/p>\n<h1>Les avantages du marketing olfactif<\/h1>\n<p>C\u2019est aujourd\u2019hui encore une innovation en \u00e9volution permanente et un outil de diff\u00e9renciation vis-\u00e0-vis des concurrents ancr\u00e9s dans des mod\u00e8les marketing plus classiques. Les fragrances sont infinies et r\u00e9alis\u00e9es \u00e0 l\u2019image d\u2019une marque ou d\u2019un concept.<\/p>\n<ul>\n<li><strong>Insufflez un r\u00e9el sentiment de bien-\u00eatre<\/strong> chez vos clients et r\u00e9duisez ainsi certaines contraintes ponctuelles comme une file d\u2019attente ou des nuisances sonores.<\/li>\n<li><strong>Optimisez vos ventes<\/strong> avec un message olfactif cr\u00e9ant une humeur positive qui facilite la d\u00e9cision et l\u2019acte d\u2019achat.<\/li>\n<li><strong>Fid\u00e9lisez vos clients gr\u00e2ce \u00e0 leur m\u00e9moire <\/strong>olfactive et le souvenir agr\u00e9able de leur passage dans votre lieu de vente.<\/li>\n<li><strong>D\u00e9veloppez votre image et votre notori\u00e9t\u00e9<\/strong> avec une fragrance subtile, distinctive et appr\u00e9ci\u00e9e de tous.<\/li>\n<\/ul>\n<p><b>Un bel exemple d\u2019application du marketing olfactif chez <a title=\"Mellow Yellow\" href=\"http:\/\/mellowyellow.fr\" target=\"_blank\" rel=\"noopener noreferrer\">Mellow Yellow<\/a>, la c\u00e9l\u00e8bre marque de chaussures et accessoires<\/b><\/p>\n<p>Mellow Yellow d\u00e9veloppe depuis 2013 un nouveau<b> <\/b>concept de boutiques \u00e0 l\u2019ambiance cosy pour donner le sentiment aux clientes d\u2019\u00eatre <i>comme \u00e0 la maison<\/i>. Dans cet esprit, la marque a choisi de parfumer ses points de vente parisiens et de mettre ainsi en application le concept de l\u2019identit\u00e9 olfactive.<br \/>\nCette marque color\u00e9e et cr\u00e9ative a ainsi choisi la framboise, une fragrance gourmande et p\u00e9tillante qui semble plaire \u00e0 toutes et \u00e0 tous, y compris les enfants\u00a0!<\/p>\n<p>D\u00e9couvrez ici <a href=\"https:\/\/www.natarom.com\/recharges-pour-diffuseur-de-parfum-professionnel\/\">les parfums<\/a> et le savoir-faire propos\u00e9s par Natarom.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diffusez un r\u00e9el sentiment de bien-\u00eatre dans votre magasin et&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,56],"tags":[],"class_list":["post-2361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications","category-marketing-olfactif"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le marketing olfactif pour votre magasin<\/title>\n<meta name=\"description\" content=\"Diffusez un r\u00e9el sentiment de bien-\u00eatre dans votre magasin et d\u00e9couvrez les multiples avantages du marketing olfactif\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.natarom.com\/en\/le-marketing-olfactif-pour-votre-magasin\/\" \/>\n<meta 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