{"id":2364,"date":"2015-10-19T16:09:25","date_gmt":"2015-10-19T15:09:25","guid":{"rendered":"http:\/\/natarom.enligne.paris\/?p=2364"},"modified":"2015-10-19T16:09:25","modified_gmt":"2015-10-19T15:09:25","slug":"le-marketing-olfactif-un-lien-direct-avec-le-cerveau","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/le-marketing-olfactif-un-lien-direct-avec-le-cerveau\/","title":{"rendered":"Le marketing olfactif, un lien direct avec le cerveau"},"content":{"rendered":"<h2>Ne vous m\u00e9prenez pas, le marketing olfactif n\u2019est pas une mode\u00a0! Il repose sur un fonctionnement bien connu du cerveau.<\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-2365 aligncenter\" src=\"https:\/\/www.natarom.com\/wp-content\/uploads\/2015\/12\/05-Fotolia_85745439_XS-Oct-2015-marketing-olfactif-lien-direct-cerveau.jpg\" alt=\"Krbissack\" width=\"425\" height=\"283\" srcset=\"https:\/\/www.natarom.com\/wp-content\/uploads\/2015\/12\/05-Fotolia_85745439_XS-Oct-2015-marketing-olfactif-lien-direct-cerveau.jpg 425w, https:\/\/www.natarom.com\/wp-content\/uploads\/2015\/12\/05-Fotolia_85745439_XS-Oct-2015-marketing-olfactif-lien-direct-cerveau-300x200.jpg 300w\" sizes=\"(max-width: 425px) 100vw, 425px\" \/><\/p>\n<p>La zone du cerveau o\u00f9 sont stock\u00e9s nos souvenirs est \u00e9galement celle o\u00f9 l\u2019on m\u00e9morise les \u00e9motions (<strong>le syst\u00e8me limbique<\/strong>). Gr\u00e2ce aux neurones, <strong>le bulbe olfactif<\/strong> est directement li\u00e9 au syst\u00e8me limbique. Situ\u00e9 \u00e0 proximit\u00e9 des fosses nasales, il traite les informations olfactives (<a href=\"http:\/\/sante-medecine.journaldesfemmes.com\/faq\/20883-odeur-definition\">odeurs<\/a>) qui parviennent \u00e0 nos <a href=\"http:\/\/sante-medecine.journaldesfemmes.com\/faq\/20834-narine-definition\">narines<\/a>. On parle alors de <strong>m\u00e9moire olfactive<\/strong> car les odeurs sont propices \u00e0 l\u2019enregistrement d\u2019associations mentales.<\/p>\n<p>Souvenez-vous par exemple des parfums de No\u00ebl qui contribuent \u00e0 raviver vos souvenirs d\u2019enfance, aux parfums de l\u2019\u00e9t\u00e9 qui rappellent vos premiers flirts, \u00e0 l\u2019odeur du doudou de votre enfant qui conforte votre attachement maternel ou paternel.<\/p>\n<p><strong>Les parfums sont un extraordinaire creuset pour les souvenirs.<br \/>\n<\/strong>Ils suscitent souvent des \u00e9motions.<b> <\/b>C\u2019est ainsi que le marketing olfactif sensibilise les personnes et tente de leur rendre plus agr\u00e9able l\u2019espace dans lequel elles \u00e9voluent.<\/p>\n<p align=\"center\"><i>\u00ab\u00a0Qui ma\u00eetrisait les odeurs, ma\u00eetrisait le c\u0153ur des hommes\u2026\u00a0\u00bb\u00a0 <\/i><\/p>\n<p align=\"center\"><i>Patrick S\u00fcskind (le parfum)<\/i><i><\/i><\/p>\n<p><strong>Les applications du marketing olfactif<\/strong> sont nombreuses\u00a0et s\u2019adressent aux centres commerciaux, aux magasins, aux bureaux, aux espaces d\u2019accueil priv\u00e9s ou publics, aux parkings, etc. Quelques exemples concrets :<\/p>\n<ul>\n<li>La cr\u00e9ation d\u2019un parfum original pour un emballage<\/li>\n<li>La mise en valeur de l\u2019odeur naturelle d\u2019un produit<\/li>\n<li>La diffusion de parfums d\u2019ambiance dans des bureaux, sur un lieu de vente ou lors d\u2019un \u00e9v\u00e8nement<\/li>\n<li>La diffusion d\u2019une fragrance li\u00e9e \u00e0 une <strong>sensation de propret\u00e9<\/strong><\/li>\n<li>La cr\u00e9ation d\u2019une identit\u00e9 in\u00e9dite (logo olfactif) pour une marque ou un produit sp\u00e9cifique<\/li>\n<\/ul>\n<p><strong>Le marketing olfactif utilise la m\u00e9moire olfactive de notre cerveau<\/strong>. Nos comportements et nos d\u00e9cisions d\u00e9pendent fr\u00e9quemment de notre r\u00e9action aux parfums ou aux odeurs que nous sentons autour de nous. Le marketing olfactif pr\u00e9conise les parfums d\u2019ambiance pour \u00e9veiller subtilement l\u2019attention des visiteurs ou des clients et laisser dans leur m\u00e9moire une empreinte positive et durable de leur passage.<\/p>\n<p>Sp\u00e9cialiste du Marketing olfactif, Natarom vous propose ses conseils, un v\u00e9ritable savoir-faire et <a href=\"https:\/\/www.natarom.com\/recharges-pour-diffuseur-de-parfum-professionnel\/\">des parfums<\/a> sur-mesure.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ne vous m\u00e9prenez pas, le marketing olfactif n\u2019est pas une&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,56],"tags":[],"class_list":["post-2364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications","category-marketing-olfactif"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le marketing olfactif, un lien direct avec le cerveau<\/title>\n<meta name=\"description\" content=\"Ne vous m\u00e9prenez pas, le marketing olfactif n\u2019est pas une mode ! 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