{"id":2461,"date":"2010-05-01T18:44:39","date_gmt":"2010-05-01T17:44:39","guid":{"rendered":"https:\/\/www.natarom.com\/marketing\/?p=3"},"modified":"2022-05-12T15:54:09","modified_gmt":"2022-05-12T13:54:09","slug":"definition-audit-marketing","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/definition-audit-marketing\/","title":{"rendered":"D\u00e9finition : Audit marketing"},"content":{"rendered":"<p>Voici une d\u00e9finition de l&#8217;audit marketing<\/p>\n<p>Un audit marketing est une analyse approfondie de votre organisation du point de vue du marketing et de communication.<\/p>\n<p>Il en r\u00e9sulte un diagnostic complet comprenant 3 aspects:<\/p>\n<ul>\n<li style=\"margin-left: 15px;\">analyse de la soci\u00e9t\u00e9 elle-m\u00eame,<\/li>\n<li style=\"margin-left: 15px;\">\u00e9tude de son march\u00e9 (march\u00e9 potentiel de la soci\u00e9t\u00e9 au sens large du terme, y compris une analyse de votre client\u00e8le, vos relations avec les clients, \u2026),<\/li>\n<li style=\"margin-left: 15px;\">analyse de son environnement (\u00e9tude de la concurrence).<\/li>\n<\/ul>\n<p>Ce processus vous donne une id\u00e9e pr\u00e9cise de l\u2019organisation de la commercialisation de vos produits ou services<\/p>\n<p>Entre autres choses, il met en \u00e9vidence les probl\u00e8mes \u00e0 r\u00e9soudre :<\/p>\n<ul>\n<li style=\"margin-left: 15px;\">forces,<\/li>\n<li style=\"margin-left: 15px;\">faiblesses,<\/li>\n<li style=\"margin-left: 15px;\">opportunit\u00e9s<\/li>\n<li style=\"margin-left: 15px;\">menaces<\/li>\n<\/ul>\n<p>L\u2019audit est une condition n\u00e9cessaire \u00e0 l\u2019\u00e9laboration de votre plan de marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voici une d\u00e9finition de l&#8217;audit marketing Un audit marketing est&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,56],"tags":[58,62],"class_list":["post-2461","post","type-post","status-publish","format-standard","hentry","category-applications","category-marketing-olfactif","tag-marketing","tag-sens"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9finition : Audit marketing - Natarom<\/title>\n<meta name=\"description\" content=\"Un audit marketing est une analyse approfondie de votre organisation du point de vue du marketing et de communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.natarom.com\/en\/definition-audit-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9finition : Audit marketing - Natarom\" \/>\n<meta property=\"og:description\" content=\"Un audit marketing est une analyse approfondie de votre organisation du point de vue du marketing et de communication.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.natarom.com\/en\/definition-audit-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Natarom\" \/>\n<meta property=\"article:published_time\" content=\"2010-05-01T17:44:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-12T13:54:09+00:00\" \/>\n<meta name=\"author\" content=\"Natarom ADM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natarom ADM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/definition-audit-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/definition-audit-marketing\\\/\"},\"author\":{\"name\":\"Natarom ADM\",\"@id\":\"\\\/#\\\/schema\\\/person\\\/41f723fd0c61198a76a13eb057ce23bd\"},\"headline\":\"D\u00e9finition : Audit marketing\",\"datePublished\":\"2010-05-01T17:44:39+00:00\",\"dateModified\":\"2022-05-12T13:54:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/definition-audit-marketing\\\/\"},\"wordCount\":133,\"publisher\":{\"@id\":\"\\\/#organization\"},\"keywords\":[\"Marketing olfactif &amp; 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