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<\/a><\/p>\nConscients de l\u2019impact des parfums sur la psychologie des consommateurs, les marketeurs jouent sur nos sensations olfactives. Fort en ar\u00f4mes, le chocolat fait partie de la large famille des fragrances utilis\u00e9es par le marketing olfactif.
\nPour la plupart d\u2019entre nous, il \u00e9voque plaisir et souvenirs d\u2019enfance. A P\u00e2ques par exemple, il est bien pr\u00e9sent dans les moments de partage et de convivialit\u00e9. La bonne odeur de chocolat est l\u00e0 aussi\u2026 quand on le fait fondre pour pr\u00e9parer un g\u00e2teau ou quand on d\u00e9guste une bonne tasse de chocolat chaud.<\/p>\n
Les ar\u00f4mes puissants du chocolat proviennent des nombreuses mol\u00e9cules volatiles pr\u00e9sentes dans la graine de cacao fra\u00eeche. Le chocolat d\u00e9veloppe des parfums diff\u00e9rents selon les vari\u00e9t\u00e9s, le terroir et bien s\u00fbr les proc\u00e9d\u00e9s de torr\u00e9faction.<\/p>\n
Le chocolat est utilis\u00e9 comme un stimulus. <\/b>Pour les amateurs de la gastronomie, il aiguise l\u2019app\u00e9tit et peut accroitre les ventes de produits alimentaires. Une odeur de chocolat suffisamment douce pour ne pas \u00eatre perceptible imm\u00e9diatement, <\/b>met tout simplement fin \u00e0 l\u2019h\u00e9sitation et induit les coups de c\u0153urs.<\/p>\n
D\u00e9j\u00e0 test\u00e9\u00a0!<\/i> La diffusion d\u2019une odeur de chocolat en librairie.
\n<\/i><\/b>Durant 10 jours, une \u00e9quipe de chercheurs de l’Universit\u00e9 de Hasslet (Belgique), s\u2019est install\u00e9e dans une librairie pour tester l\u2019impact de l\u2019odeur du chocolat sur le comportement des acheteurs. R\u00e9sultat\u00a0: les clients impr\u00e9gn\u00e9s de cette fragrance se montraient 2,22 fois plus<\/b> enclins <\/b>que les autres \u00e0 prendre en main des livres et \u00e0 \u00e9changer avec le libraire.\u00a0<\/b><\/p>\n
Le saviez-vous\u00a0?<\/i><\/b> Le chocolat est aussi pr\u00e9sent en parfumerie avec par exemple Kokorico<\/i> (Jean Paul Gaultier) \u00e9labor\u00e9 autour d\u2019un accord suave et l\u00e9g\u00e8rement amer de cacao. L\u2019Heure D\u00e9fendue<\/i> (Cartier) d\u00e9voile lui aussi une harmonie maitris\u00e9e de cacao. Enfin, dans Gourmand Coquin<\/i> (Guerlain), la tonalit\u00e9 chocolat\u00e9e est d\u00e9licatement m\u00eal\u00e9e \u00e0 de la vanille.<\/p>\n
Sp\u00e9cialiste du Marketing olfactif, Natarom vous propose une large gamme de recharges de parfums<\/a> pour diffuseurs professionnels.<\/p>\n","protected":false},"excerpt":{"rendered":"Senteur synonyme de saveur, le chocolat est parfois au service…<\/p>\n","protected":false},"author":1,"featured_media":2679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,91],"tags":[],"class_list":["post-2678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-olfactif","category-parfums-dambiance"],"yoast_head":"\n
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