{"id":269,"date":"2011-09-14T08:00:59","date_gmt":"2011-09-14T08:00:59","guid":{"rendered":"https:\/\/www.natarom.com\/marketing-sensoriel\/?p=269"},"modified":"2022-05-30T15:13:33","modified_gmt":"2022-05-30T13:13:33","slug":"le-marketing-olfactif-un-bon-conseil-a-prendre-au-serieux","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/le-marketing-olfactif-un-bon-conseil-a-prendre-au-serieux\/","title":{"rendered":"Le Marketing olfactif : un bon conseil \u00e0 prendre au s\u00e9rieux"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Le fort d\u00e9veloppement du marketing sensoriel dans le commerce moderne a mis en \u00e9vidence le<strong> marketing olfactif.<\/strong><\/p>\n<p><a href=\"https:\/\/www.natarom.com\/marketing-sensoriel\/le-marketing-olfactif-un-bon-conseil-a-prendre-au-serieux\/nouvelle-image-3-2\/\" rel=\"attachment wp-att-287\"><img decoding=\"async\" class=\"size-full wp-image-287 alignleft\" title=\"Diaporama espaces accueillant du public : Salle de sport - Remise en forme ; Espace commercial ; Bureaux et entreprises ; Salle d'attente \" src=\"https:\/\/www.natarom.com\/marketing-sensoriel\/wp-content\/uploads\/2011\/09\/Nouvelle-image-31.png\" alt=\"\" width=\"141\" height=\"599\" \/><\/a><\/p>\n<p>Enfin, on allait s\u2019occuper de l\u2019odorat, certainement le sens le plus oubli\u00e9 dans la <strong>communication<\/strong> des marques jusqu\u2019\u00e0 pr\u00e9sent.<\/p>\n<p>Malheureusement, si la nouveaut\u00e9 attire toujours une frange de clients pionniers, novateurs et passionn\u00e9s, les nouvelles tendances sont vite rattrap\u00e9es par des r\u00e9flexes anciens, ancr\u00e9s dans des\u00a0principes di si\u00e8cle dernier.<\/p>\n<p>Ainsi, est r\u00e9apparue la vente standard :<\/p>\n<ul>\n<li>Des machines identiques<\/li>\n<li>Des parfums standard<\/li>\n<li>Et m\u00eame \u00e0 commander sur liste par internet\u2026<\/li>\n<\/ul>\n<p>Le parfum est toujours subtil, il doit donc s\u2019implanter <strong>subtilement<\/strong> !<\/p>\n<p>Le marketing olfactif est en fait la clef de voute des marketings, il permet de d\u2019int\u00e9grer plus vite, plus profond\u00e9ment dans la m\u00e9moire, le message de l\u2019ensemble des modes de communication de la marque.<\/p>\n<p>Pour r\u00e9ellement atteindre son objectif, il doit donc s\u2019appuyer sur une large gamme de mat\u00e9riel adapt\u00e9e aux espaces accueillant du public, mais surtout il doit \u00a0comprendre :<\/p>\n<ul>\n<li>l\u2019histoire,<\/li>\n<li>les valeurs,<\/li>\n<li>les objectifs de la marque,<\/li>\n<\/ul>\n<p style=\"padding-left: 180px;\">pour<strong> parfaitement<\/strong> choisir la fragrance qui portera ce message.<\/p>\n<p>&nbsp;<\/p>\n<p>Pour cela, Natarom a d\u00e9velopp\u00e9 un r\u00e9seau de partenaires de proximit\u00e9 performants, r\u00e9guli\u00e8rement form\u00e9s au <strong>concept NATAROM<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Le fort d\u00e9veloppement du marketing sensoriel dans le commerce&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[72,73,74,58,75,76,77,61,63],"class_list":["post-269","post","type-post","status-publish","format-standard","hentry","category-marketing-olfactif","tag-communication","tag-conseil","tag-fragance","tag-marketing","tag-marque","tag-natarom","tag-odeurs","tag-olfactif","tag-sensoriel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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