{"id":2813,"date":"2017-02-02T10:31:43","date_gmt":"2017-02-02T09:31:43","guid":{"rendered":"https:\/\/www.natarom.com\/?p=2813"},"modified":"2017-02-02T10:31:43","modified_gmt":"2017-02-02T09:31:43","slug":"le-marketing-sensoriel-selon-natarom","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/le-marketing-sensoriel-selon-natarom\/","title":{"rendered":"Le marketing sensoriel selon Natarom"},"content":{"rendered":"

Depuis quelques ann\u00e9es d\u00e9j\u00e0, le marketing sensoriel s’est largement d\u00e9mocratis\u00e9. Pourquoi les parfums sont-ils devenus si populaires et indissociables d\u2019une image de marque\u00a0?<\/h2>\n

\"Marketing<\/a><\/p>\n

Le marketing sensoriel<\/strong> rassemble l\u2019ensemble des techniques marketing visant \u00e0 utiliser nos sens pour favoriser l\u2019achat d\u2019un produit ou d\u2019un service. Le but est de s\u00e9duire le consommateur tout en stimulant ses sens face \u00e0 un produit ou lors d\u2019une visite dans une boutique.
\nLa vue, le toucher et le go\u00fbt sont \u00e9videmment sollicit\u00e9s depuis toujours, notamment pour les produits alimentaires, mais le marketing sensoriel a subtilement introduit l\u2019odorat<\/strong>.<\/p>\n

Le marketing sonore<\/strong>\u00a0: La musique est omnipr\u00e9sente dans les magasins, les centres commerciaux et m\u00eame les cabinets m\u00e9dicaux\u2026 Il vous est certainement d\u00e9j\u00e0 arriv\u00e9 d\u2019y porter une oreille attentive\u00a0? De nombreuses \u00e9tudes ont montr\u00e9 l\u2019impact de la musique sur le comportement des acheteurs et les fameux jingles reconnaissables d\u00e8s les premi\u00e8res secondes, en sont des exemples r\u00e9ussis.<\/p>\n

Le marketing olfactif<\/strong>\u00a0: Ajouter un parfum d\u2019ambiance dans un hall d\u2019accueil ou un magasin peut \u00eatre un v\u00e9ritable atout. L\u2019odorat est un sens puissant qui stimule \u00e0 la fois notre m\u00e9moire et nos \u00e9motions. De nombreuses marques et lieux prestigieux font d\u00e9sormais appel \u00e0 des sp\u00e9cialistes du marketing olfactif et leur demandent la cr\u00e9ation d\u2019une identit\u00e9 olfactive sp\u00e9cifique (logo olfactif).<\/p>\n

Le go\u00fbt avant tout<\/strong>\u00a0: Les \u00e9chantillons sont distribu\u00e9s pour promouvoir une marque, mais surtout pour permettre aux consommateurs de tester les produits. ”\u00a0Essayer, c\u2019est l\u2019adopter “.<\/em><\/p>\n

Le marketing tactile<\/strong>\u00a0: Le toucher du produit se doit d\u2019\u00eatre agr\u00e9able pour plaire et convaincre l\u2019acheteur. Il a une v\u00e9ritable influence sur le bien-\u00eatre et le temps pass\u00e9 sur le lieu de vente.<\/p>\n

Pour favoriser les \u00e9motions, quoi de mieux que le marketing sensoriel\u00a0!<\/strong><\/p>\n

Sp\u00e9cialiste du marketing olfactif<\/strong>, Natarom vous propose une large gamme de recharges de parfums<\/a> pour diffuseurs professionnels.<\/p>\n","protected":false},"excerpt":{"rendered":"

Depuis quelques ann\u00e9es d\u00e9j\u00e0, le marketing sensoriel s’est largement d\u00e9mocratis\u00e9….<\/p>\n","protected":false},"author":1,"featured_media":2815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103,56,91],"tags":[],"class_list":["post-2813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diffuseurs-de-parfum","category-marketing-olfactif","category-parfums-dambiance"],"yoast_head":"\nLe marketing sensoriel selon Natarom<\/title>\n<meta name=\"description\" content=\"Depuis quelques ann\u00e9es d\u00e9j\u00e0, le marketing sensoriel s'est largement d\u00e9mocratis\u00e9. 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