![\"Marketing](\"https:\/\/www.natarom.com\/wp-content\/uploads\/2017\/02\/20-Fotolia_4627386_XS-300x201.jpg\" "\\"Marketing")
<\/a><\/p>\nLes odeurs exercent un puissant pouvoir sur nos \u00e9motions en stimulant des souvenirs qui remontent parfois \u00e0 l\u2019enfance. Bien choisies, elles cr\u00e9ent un environnement agr\u00e9able qui favorise notre bien-\u00eatre et nous plonge dans une attitude plus positive, susceptible de d\u00e9clencher l’acte d’achat.<\/p>\n
Il n\u2019y a pas de limite aux applications du marketing sensoriel<\/strong> et plus pr\u00e9cis\u00e9ment olfactif dans un centre commercial\u2026 En plus d\u2019apporter confort et bien \u00eatre aux visiteurs, la dimension olfactive permet aux marques de se diff\u00e9rencier.<\/p>\nMellow Yellow<\/strong>\u00a0(chaussures et sacs) : Depuis 2015, toutes leurs boutiques ont la m\u00eame signature olfactive, un parfum atypique reconnu d\u00e8s l\u2019entr\u00e9e dans le magasin.<\/p>\nImaginer et faire fabriquer son logo olfactif est devenu tendance et c\u2019est d\u00e9sormais au tour des mus\u00e9es, des banques ou de l\u2019h\u00f4tellerie de s\u2019y int\u00e9resser. Quelques exemples\u00a0:<\/p>\n
Le Cr\u00e9dit Agricole<\/strong>\u00a0: 300 agences en France sont parfum\u00e9es d\u2019une fragrance personnalis\u00e9e \u00e0 base de rhubarbe et d’agrumes pour cr\u00e9er un accueil agr\u00e9able aux clients et mieux faire accepter les temps d’attente.<\/p>\nH\u00f4tel Nelligan, Montr\u00e9al<\/strong>\u00a0: Dans un h\u00f4tel de luxe, les senteurs du hall d\u2019accueil d\u00e9terminent souvent votre choix de rester pas. La nouvelle fragrance diffus\u00e9e dans le lobby de l\u2019h\u00f4tel a eu un impact tr\u00e8s positif sur la client\u00e8le. Si l\u2019ambiance olfactive d\u2019un lieu est agr\u00e9able, il est naturel d\u2019imaginer que le service le sera aussi.<\/p>\nLe confort et le bien \u00eatre g\u00e9n\u00e9r\u00e9 par le marketing sensoriel offrent la garantie d\u2019attirer et de fid\u00e9liser les clients.<\/p>\n
Sp\u00e9cialiste du marketing sensoriel, Natarom vous conseille sur ses applications<\/a> quels que soient les lieux d\u2019accueil ou les commerces concern\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"Le marketing sensoriel utilise nos sens pour favoriser l\u2019acte d\u2019achat…<\/p>\n","protected":false},"author":1,"featured_media":2831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,103,80,56,91],"tags":[],"class_list":["post-2854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications","category-diffuseurs-de-parfum","category-evenement","category-marketing-olfactif","category-parfums-dambiance"],"yoast_head":"\n
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![\"Marketing](\"https:\/\/www.natarom.com\/wp-content\/uploads\/2017\/02\/20-Fotolia_4627386_XS.jpg\" "\\"Marketing")
<\/a><\/p>\n