{"id":2863,"date":"2017-03-28T10:13:43","date_gmt":"2017-03-28T09:13:43","guid":{"rendered":"https:\/\/www.natarom.com\/?p=2863"},"modified":"2017-03-28T10:13:43","modified_gmt":"2017-03-28T09:13:43","slug":"le-marketing-olfactif-un-parfum-et-tout-revient","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/le-marketing-olfactif-un-parfum-et-tout-revient\/","title":{"rendered":"Le marketing olfactif, un parfum et tout revient\u2026"},"content":{"rendered":"<h2>Une simple fragrance peut vous transporter dans vos souvenirs de voyages. Quel est donc le pouvoir du marketing olfactif\u00a0?<\/h2>\n<p><a href=\"https:\/\/www.natarom.com\/wp-content\/uploads\/2017\/03\/21-Fotolia_118332482_XS.jpg\" rel=\"attachment wp-att-2864\"><img decoding=\"async\" class=\"aligncenter wp-image-2864 size-medium\" title=\"marketing olfactif\" src=\"https:\/\/www.natarom.com\/wp-content\/uploads\/2017\/03\/21-Fotolia_118332482_XS-300x199.jpg\" alt=\"marketing olfactif\" width=\"300\" height=\"199\" srcset=\"https:\/\/www.natarom.com\/wp-content\/uploads\/2017\/03\/21-Fotolia_118332482_XS-300x199.jpg 300w, https:\/\/www.natarom.com\/wp-content\/uploads\/2017\/03\/21-Fotolia_118332482_XS.jpg 426w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Les \u00e9motions cr\u00e9ent l\u2019exp\u00e9rience et <strong>le marketing olfactif<\/strong> peut rappeler les \u00e9motions ressenties dans une ville, une r\u00e9gion ou un pays que vous avez visit\u00e9s. Ces derniers sont comme une marque\u00a0; ils ont tous une identit\u00e9 olfactive propre et inoubliable.<\/p>\n<p><strong>Quelle autre ville que Paris pour symboliser le parfum, aux yeux du monde entier\u00a0?<\/strong> Notre belle capitale est un symbole autant attractif que touristique et nous avons tous en m\u00e9moire une \u00e9motion li\u00e9e \u00e0 un moment marquant et sa fragrance associ\u00e9e. Le parfum d\u2019une boutique sur les Champs Elys\u00e9es, les senteurs d\u2019un jardin public, les effluves de la Seine, le fumet d\u2019un plat d\u00e9gust\u00e9 sur une terrasse\u2026<br \/>\nProfitez de votre visite pour d\u00e9couvrir aussi le tout nouveau <a href=\"http:\/\/www.grandmuseeduparfum.fr\/\">Grand Mus\u00e9e du Parfum<\/a> \u00e0 Paris, 73 rue du Fb St Honor\u00e9\u00a0!<\/p>\n<p><strong>Plus au sud<\/strong>, souvenez-vous des parfums de pins, de mimosa ou de lavande. Revivez votre \u00e9t\u00e9 avec l\u2019odeur d\u2019un bon vin ros\u00e9 ou d\u2019un simple pastis\u2026 Que dire alors du nougat, si fort en gout et en parfum\u00a0de miel ! Nous entendons de nouveau le chant des cigales\u2026<\/p>\n<p><strong>En Bretagne<\/strong>, nos souvenirs de plage sont indissociables des parfums d\u2019algues, de coquillages et de sable. C\u2019est l\u2019enfance qui revient d\u2019un coup au contact d\u2019un parfum de caramel au beurre sal\u00e9\u2026<\/p>\n<p><strong>Plus loin encore dans tous les pays du monde<\/strong>, les odeurs et parfums sont omnipr\u00e9sents et marquent profond\u00e9ment nos m\u00e9moires. Chaque pays, chaque culture poss\u00e8de ses propres caract\u00e9ristiques olfactives. Elles agissent sur les \u00e9motions et g\u00e9n\u00e8rent plaisir, surprise, excitation, ou parfois d\u00e9go\u00fbt\u00a0!<\/p>\n<p><em>Le parfum est comme une gigantesque \u00e9tiquette positionn\u00e9e sur un souvenir ou une \u00e9motion\u2026<\/em><br \/>\n<em> Il est souvent bien plus visible que les images ou les sons.<\/em><\/p>\n<p>Sp\u00e9cialiste du marketing olfactif, <strong>Natarom<\/strong> propose des <a href=\"https:\/\/www.natarom.com\/solutions-olfactives-applications-concretes\/\">solutions olfactives<\/a> et des applications concr\u00e8tes pour vos espaces d\u2019accueil ou de vente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une simple fragrance peut vous transporter dans vos souvenirs de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,91],"tags":[],"class_list":["post-2863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-olfactif","category-parfums-dambiance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le marketing olfactif, un parfum et tout revient\u2026<\/title>\n<meta name=\"description\" content=\"Une simple fragrance peut vous transporter dans vos souvenirs de voyages. 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