{"id":2891,"date":"2017-06-25T21:33:30","date_gmt":"2017-06-25T20:33:30","guid":{"rendered":"https:\/\/www.natarom.com\/?p=2891"},"modified":"2026-07-28T16:59:19","modified_gmt":"2026-07-28T14:59:19","slug":"lexperience-du-marketing-olfactif-chez-un-opticien-optic-2000","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/lexperience-du-marketing-olfactif-chez-un-opticien-optic-2000\/","title":{"rendered":"L\u2019exp\u00e9rience du marketing olfactif chez un opticien Optic 2000"},"content":{"rendered":"

L\u2019un de nos clients, J\u00e9r\u00f4me BENAIM, t\u00e9moigne de l\u2019utilisation du marketing olfactif dans ses deux magasins d\u2019optique. Une exp\u00e9rience positive\u00a0!<\/h2>\n

\"marketing<\/a><\/p>\n

 <\/p>\n

Depuis combien de temps utilisez-vous les diffuseurs NATAROM\u00a0?<\/strong><\/p>\n

Il y a maintenant plusieurs ann\u00e9es (2010), j\u2019ai achet\u00e9 le premier diffuseur Natarom pour l\u2019un de mes magasins \u00e0 Paris dans le 9\u00e8me, 41 rue de la Chauss\u00e9e d’Antin. D\u00e8s l\u2019ouverture de mon second magasin \u00e9galement dans le 9\u00e8me, au 34 rue des Martyrs, j\u2019ai fait l\u2019acquisition d\u2019un deuxi\u00e8me appareil.<\/p>\n

\"marketing<\/a><\/p>\n

Comment vous est venue l\u2019id\u00e9e de cr\u00e9er une ambiance parfum\u00e9e dans vos magasins\u00a0? <\/strong><\/p>\n

Pour moi, c\u2019est une \u00e9vidence et je consid\u00e8re le marketing olfactif comme indispensable et diff\u00e9renciant par rapport \u00e0 nos concurrents.
\nLa musique et l\u2019odeur sont deux points incontournables dans l\u2019accueil de nos clients. Cela cr\u00e9e une ambiance et selon les parfums, nous les faisons \u00ab\u00a0voyager\u00a0\u00bb.<\/p>\n

Quelle est la r\u00e9action de vos clients\u00a0?<\/strong><\/p>\n

C\u2019est tr\u00e8s bien per\u00e7u, ils le remarquent et souvent nous en parlent en expliquant que le parfum leur donne plut\u00f4t envie de s\u2019attarder dans le magasin.<\/p>\n

Etes-vous satisfait des produits et des services NATAROM\u00a0?<\/strong><\/p>\n

Oui, les diffuseurs sont fiables et notre premier appareil fonctionne toujours aussi bien qu\u2019au d\u00e9but\u00a0! Les \u00e9quipes sont tr\u00e8s r\u00e9actives. Les parfums sont agr\u00e9ables et pour les choisir, Natarom nous propose toujours des \u00e9chantillons que nous faisons tester \u00e0 nos \u00e9quipes.<\/p>\n

Avez-vous opt\u00e9 pour un seul parfum ou pour la diversit\u00e9\u00a0?<\/strong><\/p>\n

Nous avons tr\u00e8s longtemps diffus\u00e9 du figuier<\/strong>. C\u2019est un parfum que les clients aimaient beaucoup. Ils nous en parlaient souvent. Ensuite, nous avons eu envie de changer un peu et nous en avons d\u00e9couvert d\u2019autres.<\/p>\n

Natarom a quelques autres projets de partenariat avec Optic 2000. Vous en saurez plus au Salon du mois d\u2019octobre 2017\u2026<\/em><\/p>\n

Sp\u00e9cialiste du marketing olfactif, Natarom<\/a><\/strong> propose des solutions olfactives et des applications originales pour tous les espaces d\u2019accueil ou de vente.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019un de nos clients, J\u00e9r\u00f4me BENAIM, t\u00e9moigne de l\u2019utilisation du…<\/p>\n","protected":false},"author":1,"featured_media":2899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103,459,56,91],"tags":[],"class_list":["post-2891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diffuseurs-de-parfum","category-espaces-commerciaux","category-marketing-olfactif","category-parfums-dambiance"],"yoast_head":"\nL\u2019exp\u00e9rience du marketing olfactif chez un opticien Optic 2000<\/title>\n<meta name=\"description\" content=\"L\u2019un de nos clients, J\u00e9r\u00f4me BENAIM, t\u00e9moigne de l\u2019utilisation du marketing olfactif dans ses deux magasins d\u2019optique. 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