{"id":2910,"date":"2017-07-23T11:43:51","date_gmt":"2017-07-23T10:43:51","guid":{"rendered":"https:\/\/www.natarom.com\/?p=2910"},"modified":"2017-07-23T11:43:51","modified_gmt":"2017-07-23T10:43:51","slug":"realite-virtuelle-et-marketing-olfactif-2","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/realite-virtuelle-et-marketing-olfactif-2\/","title":{"rendered":"R\u00e9alit\u00e9 virtuelle et Marketing olfactif"},"content":{"rendered":"

Le Marketing olfactif trouve de nouveaux d\u00e9bouch\u00e9s avec les nouvelles technologies\u00a0!<\/h2>\n

\"marketing<\/a><\/p>\n

Le 16 septembre 2016, lors de ses journ\u00e9es Portes Ouvertes dans son nouvel \u00e9tablissement de Bondoufle, Natarom pr\u00e9sentait pour la premi\u00e8re fois son \u00ab\u00a0th\u00e9\u00e2tre sensoriel\u00a0\u00bb<\/strong>. Nous avions \u00e0 cette occasion, fait r\u00eaver nos visiteurs en les \u00e9quipant de casques \u00e0 r\u00e9alit\u00e9 virtuelle et de casques audio. Install\u00e9s dans des espaces ferm\u00e9s et odoris\u00e9s, ils ont v\u00e9cu une v\u00e9ritable exp\u00e9rience sensorielle.<\/p>\n

Notre objectif \u00e9tait alors de leur montrer des exemples concrets de l’utilisation du marketing olfactif<\/strong> dans la communication ou la cr\u00e9ation d’espaces de bien-\u00eatre.<\/p>\n

Nos visiteurs ont unanimement appr\u00e9ci\u00e9 et t\u00e9moign\u00e9\u00a0:<\/p>\n

Superbe, tr\u00e8s surprenant. Bravo !<\/em><\/p>\n

Fabuleux ! On pourrait avoir le sentiment d’\u00eatre ailleurs\u2026 Une exp\u00e9rience unique !<\/em><\/p>\n

Faites des \u00e9conomies avec Natarom et voyagez avec vos sens, sans sortir de chez vous\u00a0!<\/em><\/p>\n

Absolument bluffant et spectaculaire, que d’\u00e9motions\u00a0!<\/em><\/p>\n

Une exp\u00e9rience sensorielle extraordinaire et unique\u00a0!<\/em><\/p>\n

Nous nous f\u00e9licitons d\u2019apprendre qu’une start-up japonaise (Vaqso), ait r\u00e9cemment\u00a0d\u00e9velopp\u00e9 un outil permettant d\u2019associer marketing visuel, auditif, et olfactif. L\u2019accessoire qu\u2019ils ont mis au point est connect\u00e9 sous le casque de r\u00e9alit\u00e9 virtuelle et charg\u00e9 de cartouches d\u2019odeurs diff\u00e9rentes. Une ligne de code informatique ins\u00e9r\u00e9e dans les logiciels, indique\u00a0quand lib\u00e9rer telle ou telle fragrance\u2026 Cette invention amplifie encore plus la sensation d\u2019immersion en r\u00e9alit\u00e9 virtuelle.<\/p>\n

Humer le parfum des mondes virtuels est d\u00e9sormais possible\u00a0! <\/strong><\/p>\n

Sp\u00e9cialiste du marketing olfactif, Natarom<\/a> propose des solutions olfactives originales et sur-mesure pour tous les espaces d\u2019accueil ou de vente.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le Marketing olfactif trouve de nouveaux d\u00e9bouch\u00e9s avec les nouvelles…<\/p>\n","protected":false},"author":1,"featured_media":2905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,56,91],"tags":[],"class_list":["post-2910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenement","category-marketing-olfactif","category-parfums-dambiance"],"yoast_head":"\nR\u00e9alit\u00e9 virtuelle et Marketing olfactif<\/title>\n<meta name=\"description\" content=\"Le Marketing olfactif trouve de nouveaux d\u00e9bouch\u00e9s avec les nouvelles technologies\u00a0!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.natarom.com\/en\/realite-virtuelle-et-marketing-olfactif-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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