{"id":2971,"date":"2018-01-30T09:39:48","date_gmt":"2018-01-30T08:39:48","guid":{"rendered":"https:\/\/www.natarom.com\/?p=2971"},"modified":"2018-01-30T09:39:48","modified_gmt":"2018-01-30T08:39:48","slug":"levolution-du-marketing-olfactif","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/levolution-du-marketing-olfactif\/","title":{"rendered":"L\u2019\u00e9volution du Marketing olfactif"},"content":{"rendered":"

Creuset intarissable d\u2019id\u00e9es, le Marketing olfactif est tr\u00e8s utilis\u00e9 pour attirer et retenir les visiteurs. Des combinaisons avec le Digital voient le jour\u00a0!<\/h2>\n

\"Marketing<\/a><\/p>\n

Le Marketing olfactif<\/strong> utilise les odeurs (fragrances) pour communiquer sur un produit ou un point de vente. Selon de nombreuses exp\u00e9riences, il permet d\u2019augmenter jusqu\u2019\u00e0 plus de 30% les achats compulsifs. Une ambiance olfactive s\u00e9duisante et bien pens\u00e9e peut apporter aux visiteurs d\u2019un espace de vente ou d\u2019accueil, un sentiment irr\u00e9sistible de confort et de bien-\u00eatre.<\/p>\n

Quelques exemples d\u2019applications concr\u00e8tes du Marketing olfactif<\/strong> :<\/p>\n

> Le chocolatier<\/strong> qui diffuse une fragrance chocolat\u00e9e, provoque la gourmandise et l\u2019envie de d\u00e9guster.<\/p>\n

> De nombreux h\u00f4tels<\/strong> parfument discr\u00e8tement leurs espaces selon les saisons ou les r\u00e9gions du monde o\u00f9 ils se situent.<\/p>\n

Les grandes marques font aussi appel \u00e0 la signature olfactive<\/strong><\/em>,\u00a0 un parfum d\u2019ambiance sp\u00e9cialement cr\u00e9\u00e9 pour elles. En g\u00e9n\u00e9ral, ce parfum discret et raffin\u00e9 est diffus\u00e9 dans tous les magasins de la marque pour cr\u00e9er une habitude et fid\u00e9liser les clients.<\/p>\n

Quid du Digital\u00a0?<\/em><\/strong> Puisqu\u2019il est courant de faire ses achats via un PC, une tablette ou un smartphone, des solutions ont d\u00e9j\u00e0 \u00e9t\u00e9 imagin\u00e9es et r\u00e9alis\u00e9es pour apporter une exp\u00e9rience olfactive au client\u00a0! L\u2019exp\u00e9rience utilisateur n\u2019en est que plus fascinante et r\u00e9ussie. Citons par exemple l\u2019invention d\u2019un diffuseur connect\u00e9<\/strong> \u00e0 des applications, pour envoyer et recevoir des messages parfum\u00e9s\u2026<\/p>\n

En attendant d\u2019en savoir un peu plus sur le couple Digital \/ Marketing olfactif, les experts de Natarom<\/strong><\/a> sont \u00e0 l\u2019\u00e9coute des professionnels pour leur proposer des solutions olfactives originales pour tous les espaces.<\/p>\n","protected":false},"excerpt":{"rendered":"

Creuset intarissable d\u2019id\u00e9es, le Marketing olfactif est tr\u00e8s utilis\u00e9 pour…<\/p>\n","protected":false},"author":1,"featured_media":2972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,103,328,56,91],"tags":[],"class_list":["post-2971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications","category-diffuseurs-de-parfum","category-innovation","category-marketing-olfactif","category-parfums-dambiance"],"yoast_head":"\nL\u2019\u00e9volution du Marketing olfactif<\/title>\n<meta name=\"description\" content=\"Creuset intarissable d\u2019id\u00e9es, le Marketing olfactif est tr\u00e8s utilis\u00e9 pour attirer et retenir les visiteurs. 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