{"id":3067,"date":"2018-09-14T10:00:38","date_gmt":"2018-09-14T09:00:38","guid":{"rendered":"https:\/\/www.natarom.com\/?p=3067"},"modified":"2018-09-14T10:00:38","modified_gmt":"2018-09-14T09:00:38","slug":"pourquoi-sinteresser-au-sillage-dun-parfum","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/pourquoi-sinteresser-au-sillage-dun-parfum\/","title":{"rendered":"Pourquoi s\u2019int\u00e9resser au sillage d\u2019un parfum ?"},"content":{"rendered":"

La technologie permet d\u00e9sormais de mesurer le sillage d\u2019un parfum, autrement dit le volume qu\u2019il va occuper dans l\u2019espace apr\u00e8s sa diffusion.<\/h2>\n

\"sillage<\/p>\n

Le sillage d\u2019un parfum<\/strong> dans notre quotidien, c\u2019est l\u2019impression olfactive qui est per\u00e7ue dans l’air apr\u00e8s le passage d’une personne parfum\u00e9e. Si on le reconnait imm\u00e9diatement, cela signifie que le parfum a un sillage efficace.<\/p>\n

Dans un contexte soci\u00e9tal o\u00f9 les senteurs sont omnipr\u00e9sentes, la mesure du sillage d\u2019un parfum est devenue essentielle. Elle permet de mieux anticiper la r\u00e9action des individus et oriente les parfumeurs et les professionnels du Marketing olfactif vers des choix pertinents entre telle ou telle fragrance.<\/p>\n

Deux approches technologiques sont actuellement mises en \u0153uvre pour mesurer le sillage d\u2019un parfum et son impact sur la r\u00e9action \u00e9motionnelle de l\u2019individu.<\/p>\n

    \n
  1. L\u2019injection du parfum dans un tube de verre et la mesure du volume olfactif qu\u2019il occupe (mol\u00e9cules en suspend)<\/li>\n
  2. L\u2019utilisation de capteurs qui permettent de mesurer la r\u00e9action du cerveau ou la dilatation des pupilles en pr\u00e9sence d\u2019une fragrance<\/li>\n<\/ol>\n

    Si vous souhaitez en savoir plus sur le sujet, Natarom<\/strong> sp\u00e9cialiste du Marketing olfactif a s\u00e9lectionn\u00e9 pour vous ce reportage vid\u00e9o<\/a>.<\/p>\n

    Le saviez-vous\u00a0?<\/em> \u00a0Ce n\u2019est pas parce qu\u2019il agresse nos narines qu\u2019un parfum nous para\u00eet parfois \u00abfort<\/em>\u00bb, c\u2019est parce qu\u2019il excite nos neurones plus qu\u2019un autre\u2026<\/p>\n

    Sp\u00e9cialiste du marketing olfactif, Natarom<\/a><\/strong> propose des solutions olfactives et des applications originales pour vos espaces d\u2019accueil ou de vente.<\/p>\n","protected":false},"excerpt":{"rendered":"

    La technologie permet d\u00e9sormais de mesurer le sillage d\u2019un parfum,…<\/p>\n","protected":false},"author":1,"featured_media":3068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[328,56],"tags":[],"class_list":["post-3067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","category-marketing-olfactif"],"yoast_head":"\nPourquoi s\u2019int\u00e9resser au sillage d\u2019un parfum ?<\/title>\n<meta name=\"description\" content=\"La technologie permet d\u00e9sormais de mesurer le sillage d\u2019un parfum, autrement dit le volume qu\u2019il va occuper dans l\u2019espace apr\u00e8s sa diffusion. 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