{"id":388,"date":"2012-02-24T13:59:11","date_gmt":"2012-02-24T13:59:11","guid":{"rendered":"https:\/\/www.natarom.com\/marketing-sensoriel\/?p=388"},"modified":"2012-02-24T13:59:11","modified_gmt":"2012-02-24T13:59:11","slug":"marketing-olfactif-differentes-cultures","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/marketing-olfactif-differentes-cultures\/","title":{"rendered":"Marketing Olfactif : diff\u00e9rentes cultures"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-medium wp-image-389\" title=\"culture olfactif\" src=\"https:\/\/www.natarom.com\/marketing-sensoriel\/wp-content\/uploads\/2012\/02\/culture-olfactif-300x150.jpg\" alt=\"\" width=\"300\" height=\"150\" \/><\/p>\n<h2>Le marketing olfactif, outil de communication, doit prendre en compte les diff\u00e9rentes cultures.<\/h2>\n<p>Nous savons d\u00e9j\u00e0 que les couleurs ne signifient pas la m\u00eame chose selon les cultures, ainsi le blanc , choisi pour la robe de mari\u00e9e, est la couleur de deuil pour certains.<br \/>\nIl en est de m\u00eame pour les odeurs qui ne signifient pas la m\u00eame chose selon les continents, les cultures, etc&#8230; L\u2019odeur de citron par exemple, est tr\u00e8s utilis\u00e9 en France dans les produits de nettoyage, symbolisant la fra\u00eecheur, la propret\u00e9. Aux Etats-Unis, on \u00e9vitera de l\u2019employer ainsi, car il est synonyme d\u2019acidit\u00e9 et per\u00e7u de fa\u00e7on n\u00e9gative.<\/p>\n<p>Le choix de la fragrance tend \u00e0 renforcer l\u2019identit\u00e9 de la marque, se diff\u00e9renciant ainsi de la concurrence. La m\u00e9moire olfactive est la plus forte des m\u00e9moires sensitives, et se r\u00e9f\u00e8re \u00e0 tous nos codes et souvenirs. Rappelons \u00e9galement qu\u2019une odeur agr\u00e9able brouille la perception temporelle, justifiant le choix de nombreuses enseignes de d\u00e9terminer un nouveau logo olfactif.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le marketing olfactif, outil de communication, doit prendre en compte&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-388","post","type-post","status-publish","format-standard","hentry","category-marketing-olfactif"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Olfactif : diff\u00e9rentes cultures - Natarom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.natarom.com\/en\/marketing-olfactif-differentes-cultures\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Olfactif : diff\u00e9rentes cultures - Natarom\" \/>\n<meta property=\"og:description\" content=\"Le marketing olfactif, outil de communication, doit prendre en compte...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.natarom.com\/en\/marketing-olfactif-differentes-cultures\/\" \/>\n<meta property=\"og:site_name\" content=\"Natarom\" \/>\n<meta property=\"article:published_time\" content=\"2012-02-24T13:59:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.natarom.com\/marketing-sensoriel\/wp-content\/uploads\/2012\/02\/culture-olfactif-300x150.jpg\" \/>\n<meta name=\"author\" content=\"Natarom ADM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natarom ADM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/marketing-olfactif-differentes-cultures\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/marketing-olfactif-differentes-cultures\\\/\"},\"author\":{\"name\":\"Natarom ADM\",\"@id\":\"\\\/#\\\/schema\\\/person\\\/41f723fd0c61198a76a13eb057ce23bd\"},\"headline\":\"Marketing Olfactif : diff\u00e9rentes cultures\",\"datePublished\":\"2012-02-24T13:59:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/marketing-olfactif-differentes-cultures\\\/\"},\"wordCount\":186,\"commentCount\":1,\"publisher\":{\"@id\":\"\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/marketing-olfactif-differentes-cultures\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.natarom.com\\\/marketing-sensoriel\\\/wp-content\\\/uploads\\\/2012\\\/02\\\/culture-olfactif-300x150.jpg\",\"articleSection\":[\"Marketing olfactif\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/marketing-olfactif-differentes-cultures\\\/\",\"url\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/marketing-olfactif-differentes-cultures\\\/\",\"name\":\"Marketing Olfactif : diff\u00e9rentes cultures - Natarom\",\"isPartOf\":{\"@id\":\"\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/marketing-olfactif-differentes-cultures\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/marketing-olfactif-differentes-cultures\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.natarom.com\\\/marketing-sensoriel\\\/wp-content\\\/uploads\\\/2012\\\/02\\\/culture-olfactif-300x150.jpg\",\"datePublished\":\"2012-02-24T13:59:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/marketing-olfactif-differentes-cultures\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.natarom.com\\\/en\\\/marketing-olfactif-differentes-cultures\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/marketing-olfactif-differentes-cultures\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.natarom.com\\\/marketing-sensoriel\\\/wp-content\\\/uploads\\\/2012\\\/02\\\/culture-olfactif-300x150.jpg\",\"contentUrl\":\"http:\\\/\\\/www.natarom.com\\\/marketing-sensoriel\\\/wp-content\\\/uploads\\\/2012\\\/02\\\/culture-olfactif-300x150.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/marketing-olfactif-differentes-cultures\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\\\/\\\/www.natarom.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Olfactif : diff\u00e9rentes cultures\"}]},{\"@type\":\"WebSite\",\"@id\":\"\\\/#website\",\"url\":\"\\\/\",\"name\":\"Natarom\",\"description\":\"\",\"publisher\":{\"@id\":\"\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"\\\/#organization\",\"name\":\"Natarom\",\"url\":\"\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/www.natarom.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Logo_2019_Natarom-sansBASELINE-e1610620300146.png\",\"contentUrl\":\"http:\\\/\\\/www.natarom.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Logo_2019_Natarom-sansBASELINE-e1610620300146.png\",\"width\":694,\"height\":222,\"caption\":\"Natarom\"},\"image\":{\"@id\":\"\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"\\\/#\\\/schema\\\/person\\\/41f723fd0c61198a76a13eb057ce23bd\",\"name\":\"Natarom ADM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/904347848fec085f1c838742e3348a404a88db7b4f879f8137ec43af289526c1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/904347848fec085f1c838742e3348a404a88db7b4f879f8137ec43af289526c1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/904347848fec085f1c838742e3348a404a88db7b4f879f8137ec43af289526c1?s=96&d=mm&r=g\",\"caption\":\"Natarom ADM\"},\"sameAs\":[\"https:\\\/\\\/www.natarom.com\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Olfactif : diff\u00e9rentes cultures - Natarom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.natarom.com\/en\/marketing-olfactif-differentes-cultures\/","og_locale":"en_US","og_type":"article","og_title":"Marketing Olfactif : diff\u00e9rentes cultures - Natarom","og_description":"Le marketing olfactif, outil de communication, doit prendre en compte...","og_url":"https:\/\/www.natarom.com\/en\/marketing-olfactif-differentes-cultures\/","og_site_name":"Natarom","article_published_time":"2012-02-24T13:59:11+00:00","og_image":[{"url":"https:\/\/www.natarom.com\/marketing-sensoriel\/wp-content\/uploads\/2012\/02\/culture-olfactif-300x150.jpg","type":"","width":"","height":""}],"author":"Natarom ADM","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Natarom ADM","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.natarom.com\/en\/marketing-olfactif-differentes-cultures\/#article","isPartOf":{"@id":"https:\/\/www.natarom.com\/en\/marketing-olfactif-differentes-cultures\/"},"author":{"name":"Natarom ADM","@id":"\/#\/schema\/person\/41f723fd0c61198a76a13eb057ce23bd"},"headline":"Marketing Olfactif : diff\u00e9rentes cultures","datePublished":"2012-02-24T13:59:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.natarom.com\/en\/marketing-olfactif-differentes-cultures\/"},"wordCount":186,"commentCount":1,"publisher":{"@id":"\/#organization"},"image":{"@id":"https:\/\/www.natarom.com\/en\/marketing-olfactif-differentes-cultures\/#primaryimage"},"thumbnailUrl":"https:\/\/www.natarom.com\/marketing-sensoriel\/wp-content\/uploads\/2012\/02\/culture-olfactif-300x150.jpg","articleSection":["Marketing olfactif"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.natarom.com\/en\/marketing-olfactif-differentes-cultures\/","url":"https:\/\/www.natarom.com\/en\/marketing-olfactif-differentes-cultures\/","name":"Marketing Olfactif : diff\u00e9rentes cultures - Natarom","isPartOf":{"@id":"\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.natarom.com\/en\/marketing-olfactif-differentes-cultures\/#primaryimage"},"image":{"@id":"https:\/\/www.natarom.com\/en\/marketing-olfactif-differentes-cultures\/#primaryimage"},"thumbnailUrl":"https:\/\/www.natarom.com\/marketing-sensoriel\/wp-content\/uploads\/2012\/02\/culture-olfactif-300x150.jpg","datePublished":"2012-02-24T13:59:11+00:00","breadcrumb":{"@id":"https:\/\/www.natarom.com\/en\/marketing-olfactif-differentes-cultures\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.natarom.com\/en\/marketing-olfactif-differentes-cultures\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.natarom.com\/en\/marketing-olfactif-differentes-cultures\/#primaryimage","url":"https:\/\/www.natarom.com\/marketing-sensoriel\/wp-content\/uploads\/2012\/02\/culture-olfactif-300x150.jpg","contentUrl":"https:\/\/www.natarom.com\/marketing-sensoriel\/wp-content\/uploads\/2012\/02\/culture-olfactif-300x150.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.natarom.com\/en\/marketing-olfactif-differentes-cultures\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.natarom.com\/en\/"},{"@type":"ListItem","position":2,"name":"Marketing Olfactif : diff\u00e9rentes cultures"}]},{"@type":"WebSite","@id":"\/#website","url":"\/","name":"Natarom","description":"","publisher":{"@id":"\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"\/#organization","name":"Natarom","url":"\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"\/#\/schema\/logo\/image\/","url":"https:\/\/www.natarom.com\/wp-content\/uploads\/2020\/07\/Logo_2019_Natarom-sansBASELINE-e1610620300146.png","contentUrl":"https:\/\/www.natarom.com\/wp-content\/uploads\/2020\/07\/Logo_2019_Natarom-sansBASELINE-e1610620300146.png","width":694,"height":222,"caption":"Natarom"},"image":{"@id":"\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"\/#\/schema\/person\/41f723fd0c61198a76a13eb057ce23bd","name":"Natarom ADM","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/904347848fec085f1c838742e3348a404a88db7b4f879f8137ec43af289526c1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/904347848fec085f1c838742e3348a404a88db7b4f879f8137ec43af289526c1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/904347848fec085f1c838742e3348a404a88db7b4f879f8137ec43af289526c1?s=96&d=mm&r=g","caption":"Natarom ADM"},"sameAs":["https:\/\/www.natarom.com\/"]}]}},"publishpress_future_action":{"enabled":false,"date":"2026-08-28 23:36:32","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.natarom.com\/en\/wp-json\/wp\/v2\/posts\/388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.natarom.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.natarom.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.natarom.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.natarom.com\/en\/wp-json\/wp\/v2\/comments?post=388"}],"version-history":[{"count":0,"href":"https:\/\/www.natarom.com\/en\/wp-json\/wp\/v2\/posts\/388\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.natarom.com\/en\/wp-json\/wp\/v2\/media?parent=388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.natarom.com\/en\/wp-json\/wp\/v2\/categories?post=388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.natarom.com\/en\/wp-json\/wp\/v2\/tags?post=388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}