{"id":38834,"date":"2021-10-18T11:38:25","date_gmt":"2021-10-18T09:38:25","guid":{"rendered":"https:\/\/www.natarom.com\/?p=38834"},"modified":"2021-10-18T11:54:24","modified_gmt":"2021-10-18T09:54:24","slug":"le-marketing-olfactif-au-service-des-buralistes","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/le-marketing-olfactif-au-service-des-buralistes\/","title":{"rendered":"Le Marketing Olfactif au service des buralistes"},"content":{"rendered":"

A l\u2019occasion de sa participation au Salon LosangeExpo d\u2019octobre 2021, Natarom expert en Marketing olfactif, revient sur son accompagnement aupr\u00e8s des buralistes.<\/h2>\n

Le Marketing Olfactif<\/strong> s\u00e9duit de plus en plus de buralistes. Leur probl\u00e9matique commune est en effet d\u2019assurer le meilleur accu<\/strong>eil possible des clients, dans une ambiance olfactive agr\u00e9able. Tout le monde n\u2019appr\u00e9cie pas l\u2019odeur du tabac\u00a0!<\/p>\n

La solution Natarom<\/strong>\u00a0consiste \u00e0 leur proposer des diffuseurs de fragrances<\/strong><\/a> dispos\u00e9s discr\u00e8tement dans le commerce, pour r\u00e9tablir naturellement une ambiance agr\u00e9able<\/strong> o\u00f9 le client se sent bien d\u00e8s son arriv\u00e9e.<\/p>\n

V\u00e9ritables commerces de proximit\u00e9, les buralistes sont actuellement en pleine transformation<\/strong> au sein de leur r\u00e9seau.
\nParmi d\u2019autres axes de d\u00e9veloppement, le Marketing Olfactif<\/strong> fait d\u00e9sormais partie des dossiers \u00e9ligibles au fond de transformation<\/strong><\/a>. Cette aide sp\u00e9cifique est destin\u00e9e \u00e0 tous les buralistes qui souhaitent mener un projet de transformation et d\u00e9velopper leur commerce.<\/p>\n

Exemples de clients de Natarom<\/h3>\n

Natarom<\/strong> odorise d\u00e9j\u00e0 avec succ\u00e8s quelques bureaux de tabac \/ presse dont La Maison de la Presse de Massy<\/strong><\/a> (91) ou encore Le Tabac Presse L’Etoile<\/a><\/strong> (34). Ces derniers ont choisi de soigner tout particuli\u00e8rement l\u2019accueil de leurs clients.
\nLe r\u00e9sultat est probant puisque depuis, les \u00e9toiles et les commentaires attribu\u00e9s sur leurs profils Google ne font que progresser avec des mentions sp\u00e9ciales sur \u00ab l\u2019accueil \u00bb<\/p>\n

Le saviez-vous\u00a0?<\/strong><\/em>
\nTous les jours, 10 millions de personnes p\u00e9n\u00e8trent dans le commerce de l\u2019un des 24 000 buralistes<\/strong> de l\u2019hexagone, ouverts en moyenne 12 heures par jour et 6 jours sur 7.
\nLes buralistes ont un r\u00f4le \u00e0 la fois \u00e9conomique et social car en plus de la vente de tabac et de journaux, c\u2019est aussi un lieu d\u2019\u00e9changes et parfois m\u00eame, le si\u00e8ge d\u2019associations sportives ou culturelles.<\/p>\n

Le Salon LosangeExpo<\/h3>\n

Cette ann\u00e9e sous le signe de la relance et de la transformation du grand r\u00e9seau des buralistes, ce Salon rassemble les professionnels du secteur. Avec pr\u00e8s de 110 exposants<\/strong> cette ann\u00e9e, 8 000 visiteurs sont accueillis pendant 2 jours.<\/p>\n

Pr\u00e9sent au Salon 2021<\/strong>, Natarom est fier de travailler avec la Conf\u00e9d\u00e9ration des buralistes<\/strong><\/a> et d\u2019avoir toute sa confiance quant \u00e0 l\u2019accompagnement des commerces de tabac\u00a0\/ presse en France.<\/p>\n

 <\/p>\n

Vous \u00eates buraliste\u00a0? Natarom<\/strong>, sp\u00e9cialiste en Marketing olfactif, est votre meilleur interlocuteur pour des solutions adapt\u00e9es \u00e0 vos besoins. Contactez-nous<\/a> !<\/p>\n","protected":false},"excerpt":{"rendered":"

A l\u2019occasion de sa participation au Salon LosangeExpo d\u2019octobre 2021,…<\/p>\n","protected":false},"author":3,"featured_media":38840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103,459,56,91],"tags":[],"class_list":["post-38834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diffuseurs-de-parfum","category-espaces-commerciaux","category-marketing-olfactif","category-parfums-dambiance"],"yoast_head":"\nLe Marketing Olfactif au service des buralistes - Natarom<\/title>\n<meta name=\"description\" content=\"A l\u2019occasion de sa participation au Salon LosangeExpo d\u2019octobre 2021, Natarom expert en Marketing olfactif, revient sur son accompagnement aupr\u00e8s des buralistes. Le Marketing Olfactif s\u00e9duit de plus en plus de buralistes. 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