![\"\"](\"https:\/\/www.natarom.com\/marketing-sensoriel\/wp-content\/uploads\/2012\/02\/marqueur-identit\u00e9-300x139.jpg\" "\\"marqueur")
<\/a>Le marketing ayant ouvert la multiplication des supports susceptibles de v\u00e9hiculer la marque, le discours de la marque s\u2019appuie dor\u00e9navant sur une multitude de discours et de r\u00e9f\u00e9rences sans cesse r\u00e9p\u00e9t\u00e9s. Ainsi, une odeur, bien choisie, pourra devenir une des figures embl\u00e9matiques d\u2019une marque. Edwin T. Morris, auteur d\u2019 \u00bbUne histoire parfum\u00e9e de l\u2019Antiquit\u00e9 \u00e0 nos jours \u00bb, nous rappelle qu\u2019 \u00ab il n\u2019y a pratiquement pas de m\u00e9moire olfactive \u00e0 court terme ; en revanche, elle est florissante \u00e0 long terme \u00bb. L\u2019odeur a besoin d\u2019un peu de temps pour engendrer une vraie relation, et celle-ci sera durable. Souvenons-nous de Proust et ses madeleines.<\/p>\n","protected":false},"excerpt":{"rendered":"Les odeurs peuvent servir de marqueurs d\u2019identit\u00e9 d\u2019une entreprise. Le…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-391","post","type-post","status-publish","format-standard","hentry","category-marketing-olfactif"],"yoast_head":"\n
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