{"id":395,"date":"2012-03-06T14:03:51","date_gmt":"2012-03-06T13:03:51","guid":{"rendered":"https:\/\/www.natarom.com\/marketing-sensoriel\/?p=395"},"modified":"2022-05-31T15:13:54","modified_gmt":"2022-05-31T13:13:54","slug":"marketing-sensoriel-lofactif","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/marketing-sensoriel-lofactif\/","title":{"rendered":"Marketing sensoriel : l&#8217;olfactif"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-medium wp-image-399\" title=\"Marketing sensoriel et olfactif\" src=\"https:\/\/www.natarom.com\/marketing-sensoriel\/wp-content\/uploads\/2012\/03\/Marketing-sensoriel-et-olfactif-300x142.jpg\" alt=\"\" width=\"300\" height=\"142\" \/><\/p>\n<h2>Le marketing olfactif appartient \u00e0 la grande famille du marketing sensoriel :<\/h2>\n<ul>\n<li>la vue avec les couleurs,<\/li>\n<li>le go\u00fbt avec la d\u00e9gustation de certains produits<\/li>\n<li>l\u2019ou\u00efe avec la musique<\/li>\n<li>l\u2019odorat avec le nez<\/li>\n<\/ul>\n<p>Il int\u00e9gre l\u2019odeur dans la conceptualisation du produit et\/ou dans le merchandising du point de vente.<\/p>\n<p>Les odeurs d\u00e9clenchent inconsciemment un processus \u00e9motionnel fort chez le consommateur, l\u2019attirant au sein des boutiques concern\u00e9es, modifiant \u00e9galement sa perception du temps.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le marketing olfactif appartient \u00e0 la grande famille du marketing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-395","post","type-post","status-publish","format-standard","hentry","category-marketing-olfactif"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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