{"id":406,"date":"2012-03-23T14:19:07","date_gmt":"2012-03-23T14:19:07","guid":{"rendered":"https:\/\/www.natarom.com\/marketing-sensoriel\/?p=406"},"modified":"2022-05-30T16:49:10","modified_gmt":"2022-05-30T14:49:10","slug":"marketing-olfactif-les-produits-menagers","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/marketing-olfactif-les-produits-menagers\/","title":{"rendered":"Marketing olfactif : les produits m\u00e9nagers"},"content":{"rendered":"<p><a href=\"https:\/\/www.natarom.com\/marketing-sensoriel\/marketing-olfactif-les-produits-menagers\/marketing-olfactif-produit-menager\/\" rel=\"attachment wp-att-407\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-407\" title=\"marketing olfactif produit m\u00e9nager\" src=\"https:\/\/www.natarom.com\/marketing-sensoriel\/wp-content\/uploads\/2012\/02\/marketing-olfactif-produit-m\u00e9nager-300x173.jpg\" alt=\"\" width=\"300\" height=\"173\" \/><\/a>Les applications du marketing olfactif sont nombreuses. Les premiers \u00e0 l\u2019avoir utilis\u00e9 sont les lessiviers, avec \u201cl\u2019odorisation\u201d des produits m\u00e9nagers. Dans un premier temps, le but \u00e9tait de renforcer les odeurs de propret\u00e9. Depuis quelques ann\u00e9es, on assiste \u00e0 une volont\u00e9 de rappeler des souvenirs d\u2019enfance, d\u2019emmener le consommateur dans un monde traditionnel, et l\u2019on trouve les odeurs d\u2019antan dans de nombreux produits.<\/p>\n<p>Mais attention, la fronti\u00e8re est t\u00e9nue entre l\u2019attirance et la r\u00e9pulsion, et le parfum le plus s\u00e9duisant peut aussi amener \u00e0 l\u2019\u00e9coeurement. Il faut donc savoir allier image et odeur, et rester dans la retenue diff\u00e9renci\u00e9e. En effet, lavande, citron et menthe se retrouveront aussi bien dans les toilettes, que dans les parfums d\u2019ambiance, ou les lessives et produits m\u00e9nagers. L\u2019identification olfactive n\u2019est donc pas simplement \u201codoriser\u201d un espace, mais bien cr\u00e9er un lien fort entre la marque, l\u2019enseigne, et l\u2019odeur.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les applications du marketing olfactif sont nombreuses. Les premiers \u00e0&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-406","post","type-post","status-publish","format-standard","hentry","category-marketing-olfactif"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing olfactif : les produits m\u00e9nagers - Natarom<\/title>\n<meta name=\"description\" content=\"Les applications du marketing olfactif sont nombreuses Les premiers \u00e0 l\u2019avoir utilis\u00e9 sont les lessiviers avec l\u2019odorisation des produits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.natarom.com\/en\/marketing-olfactif-les-produits-menagers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing olfactif : les produits m\u00e9nagers - 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