{"id":410,"date":"2012-03-27T14:22:40","date_gmt":"2012-03-27T14:22:40","guid":{"rendered":"https:\/\/www.natarom.com\/marketing-sensoriel\/?p=410"},"modified":"2022-05-30T16:29:17","modified_gmt":"2022-05-30T14:29:17","slug":"marketing-et-communication-par-les-odeurs","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/marketing-et-communication-par-les-odeurs\/","title":{"rendered":"Marketing et communication par les odeurs"},"content":{"rendered":"<p><a href=\"https:\/\/www.natarom.com\/marketing-sensoriel\/marketing-et-communication-par-les-odeurs\/communication-odeurs\/\" rel=\"attachment wp-att-411\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-411\" title=\"communication odeurs\" src=\"https:\/\/www.natarom.com\/marketing-sensoriel\/wp-content\/uploads\/2012\/02\/communication-odeurs-300x113.jpg\" alt=\"\" width=\"300\" height=\"113\" \/><\/a><\/p>\n<p>Impr\u00e9gnant inconsciemment et durablement la m\u00e9moire, les odeurs laissent entrevoir une signature remarquable.<\/p>\n<p>Entreprises et collectivit\u00e9s utilisent les senteurs pour accentuer leur signature ou allier \u00e0 leur image s\u00e9duction et originalit\u00e9.<\/p>\n<p>La signature olfactive se retrouve sur les lieux de vente, mais \u00e9galement sur les objets promotionnels, les produits promotionnels, les produits eux-m\u00eames, les prospectus, les tableaux d\u2019affichage, etc.<\/p>\n<p>Influen\u00e7ant inconsciemment le comportement, les odeurs ont des qualit\u00e9s subliminales, et certaines soci\u00e9t\u00e9s les utilisent pour cr\u00e9er des contextes favorables et incitatifs.<\/p>\n<p>St\u00e9phanie Perrouty, Docteur en Sciences de l&#8217;information et de la Communication, sp\u00e9cialiste des odeurs, senteurs et fragrances, nous raconte une anecdote significative : \u201c<em>En Grande-Bretagne, une soci\u00e9t\u00e9 de recouvrement de cr\u00e9ances a impr\u00e9gn\u00e9 ses factures d\u2019une senteur \u00e0 base d\u2019androst\u00e9rone, substance contenue dans la senteur masculine. L\u2019odeur d\u00e9sagr\u00e9able \u00e9tait cens\u00e9e inciter les d\u00e9biteurs \u00e0 s\u2019acquitter rapidement de leurs dettes. Avec une augmentation de 17% du nombre de factures r\u00e9gl\u00e9es, l\u2019intention de la soci\u00e9t\u00e9 aura \u00e9t\u00e9 satisfaite<\/em>\u201d.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Impr\u00e9gnant inconsciemment et durablement la m\u00e9moire, les odeurs laissent entrevoir&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-410","post","type-post","status-publish","format-standard","hentry","category-marketing-olfactif"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing et communication par les odeurs - Natarom<\/title>\n<meta name=\"description\" content=\"Impr\u00e9gnant inconsciemment et durablement la m\u00e9moire, les odeurs laissent entrevoir une signature remarquable\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.natarom.com\/en\/marketing-et-communication-par-les-odeurs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing et communication par les odeurs - 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