{"id":414,"date":"2012-04-03T14:26:46","date_gmt":"2012-04-03T14:26:46","guid":{"rendered":"https:\/\/www.natarom.com\/marketing-sensoriel\/?p=414"},"modified":"2022-05-30T16:43:40","modified_gmt":"2022-05-30T14:43:40","slug":"marketing-olfactif-linfluence","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/marketing-olfactif-linfluence\/","title":{"rendered":"Marketing olfactif  : l&#8217;influence"},"content":{"rendered":"<p><a href=\"https:\/\/www.natarom.com\/marketing-sensoriel\/marketing-olfactif-linfluence\/marketing-et-influence\/\" rel=\"attachment wp-att-415\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-415\" title=\"marketing et influence\" src=\"https:\/\/www.natarom.com\/marketing-sensoriel\/wp-content\/uploads\/2012\/02\/marketing-et-influence-300x128.jpg\" alt=\"\" width=\"300\" height=\"128\" \/><\/a>Le consommateur est inform\u00e9 d\u2019abord sur son environnement gr\u00e2ce \u00e0 ses divers m\u00e9canismes de perception. Mais ceux-ci ne font pas que le renseigner, ils le stimulent \u00e9galement :<\/p>\n<p>Une premi\u00e8re r\u00e9action est d\u00e9clench\u00e9e (cela sent bon), puis la construction d\u2019un jugement appara\u00eet, y associant l\u2019odeur (c\u2019est sain, c\u2019est r\u00e9sistant).<\/p>\n<p>Ainsi que l\u2019\u00e9nonce D. Darpy, en 2003, une sensation est engendr\u00e9e lorsqu\u2019une stimulation externe ou interne influence le comportement avec des manifestations imm\u00e9diates ou diff\u00e9r\u00e9es (achat, fid\u00e9lisation,\u2026). Ainsi \u00ab les organes sensoriels jouent un r\u00f4le de transmetteur de tous les stimuli marketing, que nous recevons dans le but de cr\u00e9er de l\u2019attention. \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le consommateur est inform\u00e9 d\u2019abord sur son environnement gr\u00e2ce \u00e0&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-414","post","type-post","status-publish","format-standard","hentry","category-marketing-olfactif"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing olfactif : l&#039;influence - Natarom<\/title>\n<meta name=\"description\" content=\"Le consommateur est inform\u00e9 d\u2019abord sur son environnement gr\u00e2ce \u00e0 ses divers m\u00e9canismes de perception. 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