{"id":453,"date":"2012-05-18T08:00:58","date_gmt":"2012-05-18T08:00:58","guid":{"rendered":"https:\/\/www.natarom.com\/marketing-sensoriel\/?p=453"},"modified":"2022-05-12T16:12:08","modified_gmt":"2022-05-12T14:12:08","slug":"enseigner-le-marketing-olfactif","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/enseigner-le-marketing-olfactif\/","title":{"rendered":"Enseigner le marketing olfactif"},"content":{"rendered":"

\"\"<\/p>\n

Patrick Legrand, chef d\u2019entreprise en conseil marketing, dispense des cours sur le comportement des consommateurs \u00e0 des \u00e9tudiants en Licence et Master. Passionn\u00e9 par son travail, il aime transmettre ses connaissances en utilisant des techniques nouvelles et interactives pour rendre ses cours attractifs et communicatifs. Pour la partie de son cours sur le marketing sensoriel, Patrick Legrand souhaite d\u00e9montrer \u00e0 ses \u00e9tudiants les apports de l\u2019olfactif dans ce domaine. Pour cela, il a rencontr\u00e9 une entreprise sp\u00e9cialis\u00e9e dans le marketing olfactif qui lui a propos\u00e9 plusieurs \u00e9tudes de cas pour sensibiliser les \u00e9tudiants \u00e0 ce canal. Face \u00e0 cette exp\u00e9rience, Patrick Legrand a fait un constat \u00e9tonnant puisque dans un premier temps tous les \u00e9tudiants adoptent un comportement de consommateur alors qu\u2019ils \u00e9taient avertis d\u00e8s le d\u00e9but que c\u2019\u00e9tait une d\u00e9marche marketing. Ils tombent tous dans le panneau!! En effet, ils \u00e9voquent les souvenirs d\u2019enfance puis la peur d\u2019\u00eatre manipul\u00e9. Ce n\u2019est que dans un deuxi\u00e8me temps que les \u00e9tudiants ont pris du recul et ont v\u00e9ritablement pris conscience que c\u2019\u00e9tait un outil marketing. Il existe un r\u00e9el int\u00e9r\u00eat par les \u00e9tudiants pour le canal olfactif, ce qui r\u00e9jouit Patrick Legrand et l\u2019encourage \u00e0 \u00e9duquer l\u2019odorat de ses \u00e9l\u00e8ves en termes de marketing\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"

Patrick Legrand, chef d\u2019entreprise en conseil marketing, dispense des cours…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[99,100,58,83,61],"class_list":["post-453","post","type-post","status-publish","format-standard","hentry","category-marketing-olfactif","tag-connaissances","tag-cours","tag-marketing","tag-marketing-sensoriel","tag-olfactif"],"yoast_head":"\nEnseigner le marketing olfactif - Natarom<\/title>\n<meta name=\"description\" content=\"Patrick Legrand, chef d\u2019entreprise en conseil marketing, dispense des cours sur le comportement des consommateurs \u00e0 des \u00e9tudiants.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.natarom.com\/en\/enseigner-le-marketing-olfactif\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enseigner le marketing olfactif - 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