{"id":466,"date":"2012-05-30T08:44:05","date_gmt":"2012-05-30T07:44:05","guid":{"rendered":"https:\/\/www.natarom.com\/marketing-sensoriel\/?p=466"},"modified":"2012-05-30T08:44:05","modified_gmt":"2012-05-30T07:44:05","slug":"le-marketing-sensoriel-manipulation","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/le-marketing-sensoriel-manipulation\/","title":{"rendered":"Le marketing sensoriel : manipulation?"},"content":{"rendered":"

\"\"Le marketing sensoriel est tr\u00e8s en vogue et France t\u00e9l\u00e9vision a profit\u00e9 de cet engouement pour diffuser r\u00e9cemment une \u00e9mission sur le sujet. Cette \u00e9mission qui s\u2019intitule \u00ab\u00a0Consommateurs pris au pi\u00e8ge\u00a0<\/em>\u00bb communique sur l\u2019\u00e9ventuel effet manipulatoire du marketing sensoriel.<\/p>\n

Toutes les actions marketing, sont par essence des gestes de s\u00e9duction du consommateur, et pourraient donc \u00eatre consid\u00e9r\u00e9es comme manipulatrices. Nous avons voulu interviewer le responsable de Natarom, pionnier de la profession (plus de 20 ans d\u2019exp\u00e9rience), pour nous \u00e9clairer sur le sujet. \u00ab\u00a0Natarom a toujours pr\u00e9sent\u00e9 \u00e0 ses clients les vertus du lien olfactif pour \u00e9tablir une relation de confiance et de p\u00e9rennit\u00e9 avec le consommateur\u00a0<\/em>\u00bb, nous confie Philippe Lavialle, le g\u00e9rant. \u00ab\u00a0Natarom gr\u00e2ce \u00e0 ses mat\u00e9riels discrets et son accompagnement dans la cr\u00e9ation des ambiances olfactives, contribue au bien \u00eatre du consommateu<\/em>r\u00a0\u00bb. De ce t\u00e9moignage nous comprenons l\u2019importance, pour cette entreprise, de proposer au client un environnement olfactif dans lequel il se sentira bien, ce qui permettra de cr\u00e9er un lien affectif gr\u00e2ce \u00e0 l\u2019odeur entre le consommateur et son magasin.<\/p>\n

<\/p>\n

Nombreux sont ceux qui ont d\u00e9couvert l\u2019attrait de l\u2019olfactif et son pouvoir manipulatoire dans le remarquable roman de Patrick S\u00fcskind \u00ab\u00a0Le parfum<\/em>\u00a0\u00bb. Mais cela reste du domaine de la fiction car, si dans son roman, le h\u00e9ros parvient \u00e0 manipuler les hommes et les femmes par une fragrance, dans la r\u00e9alit\u00e9 on ne peut pas manipuler les personnes comme cela. A l\u2019oppos\u00e9 de ce roman, le Concept Natarom propose de rendre plus agr\u00e9able l\u2019accueil et le souvenir que les clients de Natarom laissent \u00e0 leurs propres clients. \u00ab\u00a0Des consommateurs d\u00e9tendus\u00a0 et des clients heureux de faire partager les valeurs de leur entreprise, c\u2019est cela notre mission\u00a0<\/em>\u00bb, conclut Philippe Lavialle.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le marketing sensoriel est tr\u00e8s en vogue et France t\u00e9l\u00e9vision…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,56],"tags":[89,57,83,76,101],"class_list":["post-466","post","type-post","status-publish","format-standard","hentry","category-applications","category-marketing-olfactif","tag-manipulation","tag-marketing-olfactif","tag-marketing-sensoriel","tag-natarom","tag-patrick-suskind"],"yoast_head":"\nLe marketing sensoriel : manipulation? - Natarom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.natarom.com\/en\/le-marketing-sensoriel-manipulation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le marketing sensoriel : manipulation? 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