{"id":471,"date":"2022-09-30T08:26:54","date_gmt":"2022-09-30T06:26:54","guid":{"rendered":"https:\/\/www.natarom.com\/marketing-sensoriel\/?p=471"},"modified":"2022-10-06T16:24:10","modified_gmt":"2022-10-06T14:24:10","slug":"marketing-olfactif-nature-et-decouvertes","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/marketing-olfactif-nature-et-decouvertes\/","title":{"rendered":"Marketing sensoriel chez Nature &#038; D\u00e9couvertes"},"content":{"rendered":"<h2>Nature &amp; D\u00e9couvertes, enseigne pionni\u00e8re du marketing sensoriel<\/h2>\n<p><a href=\"https:\/\/www.natureetdecouvertes.com\/\">Nature &amp; D\u00e9couvertes<\/a> est l\u2019enseigne la plus cit\u00e9e en exemple pour illustrer la cr\u00e9ation d\u2019une ambiance faisant appel au marketing sensoriel.<\/p>\n<p>En effet, la marque Nature &amp; D\u00e9couvertes propose une v\u00e9ritable exp\u00e9rience sensorielle unique \u00e0 ses clients en communiquant avec les 5 sens :<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>La vue\u00a0:<\/strong> stimul\u00e9e par les mat\u00e9riaux naturels et une ambiance tamis\u00e9e de sous-bois, avec \u00e9galement des packagings de qualit\u00e9 et respectueux de l\u2019environnement.<\/li>\n<li><strong>Le toucher\u00a0:<\/strong> possibilit\u00e9 de manipuler les produits mis \u00e0 disposition dans les magasins Nature &amp; D\u00e9couvertes.<\/li>\n<li><strong>Le go\u00fbt\u00a0:<\/strong> r\u00e9veill\u00e9 par des tisanes naturelles offertes par la boutique \u00e0 tous ses clients.<\/li>\n<li><strong>L\u2019ou\u00efe\u00a0:<\/strong> mobilis\u00e9e avec la d\u00e9couverte de musiques d\u2019ambiance telles que des chants d\u2019oiseaux, des bruits de cascades, les clients sont plong\u00e9 au c\u0153ur m\u00eame de la nature.<\/li>\n<li><strong>L\u2019odorat :<\/strong> stimul\u00e9 par la diffusion d\u2019un parfum d\u2019ambiance aux notes de c\u00e8dre que l\u2019on peut sentir avant m\u00eame d\u2019avoir franchi les portes des magasins Nature &amp; D\u00e9couvertes.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Ces \u00e9l\u00e9ments sont de v\u00e9ritables d\u00e9clencheurs d\u2019achat et favorisent l\u2019envie de rester plus longtemps dans le point de vente o\u00f9 le client se sent bien. Les r\u00e9sultats ont mis en \u00e9vidence la pr\u00e9dominance du sens de l\u2019odorat. Les clients associent la note c\u00e8dre \u00e0 Nature &amp; D\u00e9couvertes, faisant d\u2019elle un v\u00e9ritable logo olfactif, qui la distingue de ses concurrents et renforce l\u2019image de l\u2019enseigne.<\/p>\n<p><strong>Et devinez quel proc\u00e9d\u00e9 a choisi Nature &amp; D\u00e9couvertes\u00a0pour parfumer ses magasins ?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Le<strong> concept Natarom propose la cr\u00e9ation d\u2019une ambiance alliant le bien-\u00eatre \u00e0 l\u2019agr\u00e9able<\/strong> afin d&#8217;<strong>humaniser les diff\u00e9rents points de vente<\/strong> dans lesquels il est pr\u00e9sent. Le but est de cr\u00e9er un <strong>lien affectif entre la marque et le client<\/strong> en instaurant une certaine proximit\u00e9 par le biais du marketing olfactif. Des consommateurs d\u00e9tendus et des clients heureux de faire partager les valeurs de leur entreprise, c\u2019est cela notre mission.<\/p>\n<blockquote><p>Faire de l\u2019air que l\u2019on respire en chaque lieu le plus bel outil de diff\u00e9renciation et de bien-\u00eatre<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Nature &amp; D\u00e9couvertes, enseigne pionni\u00e8re du marketing sensoriel Nature &amp;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":51404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,103,91],"tags":[102,104,105,57,106,83,107,60,108,109,110],"class_list":["post-471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications","category-diffuseurs-de-parfum","category-parfums-dambiance","tag-5-sens","tag-gout","tag-logo-olfactif","tag-marketing-olfactif","tag-marketing-olfactif-exemple","tag-marketing-sensoriel","tag-nature-et-decouvertes","tag-odorat","tag-ouie","tag-toucher","tag-vue"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing sensoriel chez Nature &amp; 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