{"id":484,"date":"2012-12-04T08:15:10","date_gmt":"2012-12-04T08:15:10","guid":{"rendered":"https:\/\/www.natarom.com\/marketing-sensoriel\/?p=484"},"modified":"2022-05-30T16:26:17","modified_gmt":"2022-05-30T14:26:17","slug":"lodeur-cest-aussi-la-saveur","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/lodeur-cest-aussi-la-saveur\/","title":{"rendered":"L\u2019odeur c\u2019est aussi la saveur"},"content":{"rendered":"<p>Les marketeurs sont conscients de l\u2019impact des odeurs sur la psychologie des consommateurs. Sans parfums l\u2019homme ne peut pas \u00e9prouver du plaisir \u00e0 l\u2019\u00e9gard des objets et des \u00eatres qui l\u2019entourent. La sensation olfactive occasionne ses envies et ses r\u00e9actions. Elle agit ainsi de mani\u00e8re remarquable sur ses go\u00fbts et son humeur.<\/p>\n<h3><strong>Un stimulus incontournable <\/strong><\/h3>\n<p>En marketing l\u2019odeur se veut un stimulus incontournable qui met en exergue les propri\u00e9t\u00e9s d\u2019un produit. Le consommateur tent\u00e9 par le bout du nez finit par succomber au charme ambiant dans un univers commercial et ne peut qu\u2019\u00eatre saisi par l\u2019empire des sens sans trop n\u00e9gocier les d\u00e9marches.<\/p>\n<p>Exhaler une douce odeur de pin et de c\u00e8dre ou des parfums exotiques dans un magasin, \u00e0 l\u2019occasion de No\u00ebl, incite les clients \u00e0 d\u00e9couvrir l\u2019espace et \u00e0 s\u2019attarder sur la vari\u00e9t\u00e9 de ses produits. R\u00e9pandre les senteurs des \u00e9pices dans un rayon destin\u00e9 aux amateurs de la gastronomie aiguise l\u2019app\u00e9tit et les phantasmes.<\/p>\n<h3><strong><a href=\"https:\/\/www.natarom.com\/marketing-sensoriel\/l%e2%80%99odeur-c%e2%80%99est-aussi-la-saveur\/odeur-et-saveur\/\" rel=\"attachment wp-att-488\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-488\" title=\"odeur et saveur\" src=\"https:\/\/www.natarom.com\/marketing-sensoriel\/wp-content\/uploads\/2012\/11\/odeur-et-saveur-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" \/><\/a> <\/strong><\/h3>\n<p>Rien n\u2019est plus efficace que les odeurs pour accroitre les ventes des produits alimentaires. En effet, la pr\u00e9sentation, le design se finalisent \u00e0 partir du moment o\u00f9 de loin la fra\u00eecheur des senteurs attire les acheteurs. Le marketing olfactif s\u2019apparente \u00e0 la voix suave d\u2019une vendeuse ou une h\u00f4tesse qui appelle les passants \u00e0 d\u00e9couvrir et \u00e0 d\u00e9guster ses produits. L\u2019odeur est l\u2019\u00e2me insuffl\u00e9e aux objets conditionn\u00e9e par une envie gourmande \u00e0 appr\u00e9hender tout l\u2019espace.<\/p>\n<p><!--more--><\/p>\n<p>Les grands cuisiniers se fient \u00e0 leur flair pour \u00e9valuer les go\u00fbts et l\u2019authenticit\u00e9 des ar\u00f4mes et \u00e9pices. D\u00e8s lors, la couleur, la marque et le design ne sont pas suffisants pour convaincre, le maitre mot de toute conviction est la senteur.<\/p>\n<p>L\u2019Odorat est de nos jours un crit\u00e8re fondamental d\u2019attractivit\u00e9 parce qu\u2019il permet au consommateur de trancher quant \u00e0 l\u2019achat de tout article. Il met fin \u00e0 l\u2019h\u00e9sitation et induit les coups de c\u0153urs.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les marketeurs sont conscients de l\u2019impact des odeurs sur la&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[111,57,112,77,60,62,113],"class_list":["post-484","post","type-post","status-publish","format-standard","hentry","category-marketing-olfactif","tag-marketeurs","tag-marketing-olfactif","tag-nez","tag-odeurs","tag-odorat","tag-sens","tag-ventes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019odeur c\u2019est aussi la saveur - Natarom<\/title>\n<meta name=\"description\" content=\"La sensation olfactive occasionne ses envies et ses r\u00e9actions. Elle agit ainsi de mani\u00e8re remarquable sur ses go\u00fbts et son humeur\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.natarom.com\/en\/lodeur-cest-aussi-la-saveur\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019odeur c\u2019est aussi la saveur - Natarom\" \/>\n<meta property=\"og:description\" content=\"La sensation olfactive occasionne ses envies et ses r\u00e9actions. Elle agit ainsi de mani\u00e8re remarquable sur ses go\u00fbts et son humeur\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.natarom.com\/en\/lodeur-cest-aussi-la-saveur\/\" \/>\n<meta property=\"og:site_name\" content=\"Natarom\" \/>\n<meta property=\"article:published_time\" content=\"2012-12-04T08:15:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-30T14:26:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.natarom.com\/marketing-sensoriel\/wp-content\/uploads\/2012\/11\/odeur-et-saveur-300x225.jpg\" \/>\n<meta name=\"author\" content=\"Natarom ADM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natarom ADM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/lodeur-cest-aussi-la-saveur\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/lodeur-cest-aussi-la-saveur\\\/\"},\"author\":{\"name\":\"Natarom ADM\",\"@id\":\"\\\/#\\\/schema\\\/person\\\/41f723fd0c61198a76a13eb057ce23bd\"},\"headline\":\"L\u2019odeur c\u2019est aussi la saveur\",\"datePublished\":\"2012-12-04T08:15:10+00:00\",\"dateModified\":\"2022-05-30T14:26:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/lodeur-cest-aussi-la-saveur\\\/\"},\"wordCount\":355,\"publisher\":{\"@id\":\"\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/lodeur-cest-aussi-la-saveur\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.natarom.com\\\/marketing-sensoriel\\\/wp-content\\\/uploads\\\/2012\\\/11\\\/odeur-et-saveur-300x225.jpg\",\"keywords\":[\"marketeurs\",\"Marketing Olfactif\",\"nez\",\"Odeurs\",\"Odorat\",\"Sens\",\"ventes\"],\"articleSection\":[\"Marketing olfactif\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/lodeur-cest-aussi-la-saveur\\\/\",\"url\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/lodeur-cest-aussi-la-saveur\\\/\",\"name\":\"L\u2019odeur c\u2019est aussi la saveur - Natarom\",\"isPartOf\":{\"@id\":\"\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/lodeur-cest-aussi-la-saveur\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/lodeur-cest-aussi-la-saveur\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.natarom.com\\\/marketing-sensoriel\\\/wp-content\\\/uploads\\\/2012\\\/11\\\/odeur-et-saveur-300x225.jpg\",\"datePublished\":\"2012-12-04T08:15:10+00:00\",\"dateModified\":\"2022-05-30T14:26:17+00:00\",\"description\":\"La sensation olfactive occasionne ses envies et ses r\u00e9actions. Elle agit ainsi de mani\u00e8re remarquable sur ses go\u00fbts et son humeur\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/lodeur-cest-aussi-la-saveur\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.natarom.com\\\/en\\\/lodeur-cest-aussi-la-saveur\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/lodeur-cest-aussi-la-saveur\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.natarom.com\\\/marketing-sensoriel\\\/wp-content\\\/uploads\\\/2012\\\/11\\\/odeur-et-saveur-300x225.jpg\",\"contentUrl\":\"http:\\\/\\\/www.natarom.com\\\/marketing-sensoriel\\\/wp-content\\\/uploads\\\/2012\\\/11\\\/odeur-et-saveur-300x225.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.natarom.com\\\/en\\\/lodeur-cest-aussi-la-saveur\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\\\/\\\/www.natarom.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L\u2019odeur c\u2019est aussi la saveur\"}]},{\"@type\":\"WebSite\",\"@id\":\"\\\/#website\",\"url\":\"\\\/\",\"name\":\"Natarom\",\"description\":\"\",\"publisher\":{\"@id\":\"\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"\\\/#organization\",\"name\":\"Natarom\",\"url\":\"\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/www.natarom.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Logo_2019_Natarom-sansBASELINE-e1610620300146.png\",\"contentUrl\":\"http:\\\/\\\/www.natarom.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Logo_2019_Natarom-sansBASELINE-e1610620300146.png\",\"width\":694,\"height\":222,\"caption\":\"Natarom\"},\"image\":{\"@id\":\"\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"\\\/#\\\/schema\\\/person\\\/41f723fd0c61198a76a13eb057ce23bd\",\"name\":\"Natarom ADM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/904347848fec085f1c838742e3348a404a88db7b4f879f8137ec43af289526c1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/904347848fec085f1c838742e3348a404a88db7b4f879f8137ec43af289526c1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/904347848fec085f1c838742e3348a404a88db7b4f879f8137ec43af289526c1?s=96&d=mm&r=g\",\"caption\":\"Natarom ADM\"},\"sameAs\":[\"https:\\\/\\\/www.natarom.com\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L\u2019odeur c\u2019est aussi la saveur - Natarom","description":"La sensation olfactive occasionne ses envies et ses r\u00e9actions. Elle agit ainsi de mani\u00e8re remarquable sur ses go\u00fbts et son humeur","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.natarom.com\/en\/lodeur-cest-aussi-la-saveur\/","og_locale":"en_US","og_type":"article","og_title":"L\u2019odeur c\u2019est aussi la saveur - Natarom","og_description":"La sensation olfactive occasionne ses envies et ses r\u00e9actions. Elle agit ainsi de mani\u00e8re remarquable sur ses go\u00fbts et son humeur","og_url":"https:\/\/www.natarom.com\/en\/lodeur-cest-aussi-la-saveur\/","og_site_name":"Natarom","article_published_time":"2012-12-04T08:15:10+00:00","article_modified_time":"2022-05-30T14:26:17+00:00","og_image":[{"url":"https:\/\/www.natarom.com\/marketing-sensoriel\/wp-content\/uploads\/2012\/11\/odeur-et-saveur-300x225.jpg","type":"","width":"","height":""}],"author":"Natarom ADM","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Natarom ADM","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.natarom.com\/en\/lodeur-cest-aussi-la-saveur\/#article","isPartOf":{"@id":"https:\/\/www.natarom.com\/en\/lodeur-cest-aussi-la-saveur\/"},"author":{"name":"Natarom ADM","@id":"\/#\/schema\/person\/41f723fd0c61198a76a13eb057ce23bd"},"headline":"L\u2019odeur c\u2019est aussi la saveur","datePublished":"2012-12-04T08:15:10+00:00","dateModified":"2022-05-30T14:26:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.natarom.com\/en\/lodeur-cest-aussi-la-saveur\/"},"wordCount":355,"publisher":{"@id":"\/#organization"},"image":{"@id":"https:\/\/www.natarom.com\/en\/lodeur-cest-aussi-la-saveur\/#primaryimage"},"thumbnailUrl":"https:\/\/www.natarom.com\/marketing-sensoriel\/wp-content\/uploads\/2012\/11\/odeur-et-saveur-300x225.jpg","keywords":["marketeurs","Marketing Olfactif","nez","Odeurs","Odorat","Sens","ventes"],"articleSection":["Marketing olfactif"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.natarom.com\/en\/lodeur-cest-aussi-la-saveur\/","url":"https:\/\/www.natarom.com\/en\/lodeur-cest-aussi-la-saveur\/","name":"L\u2019odeur c\u2019est aussi la saveur - Natarom","isPartOf":{"@id":"\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.natarom.com\/en\/lodeur-cest-aussi-la-saveur\/#primaryimage"},"image":{"@id":"https:\/\/www.natarom.com\/en\/lodeur-cest-aussi-la-saveur\/#primaryimage"},"thumbnailUrl":"https:\/\/www.natarom.com\/marketing-sensoriel\/wp-content\/uploads\/2012\/11\/odeur-et-saveur-300x225.jpg","datePublished":"2012-12-04T08:15:10+00:00","dateModified":"2022-05-30T14:26:17+00:00","description":"La sensation olfactive occasionne ses envies et ses r\u00e9actions. Elle agit ainsi de mani\u00e8re remarquable sur ses go\u00fbts et son humeur","breadcrumb":{"@id":"https:\/\/www.natarom.com\/en\/lodeur-cest-aussi-la-saveur\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.natarom.com\/en\/lodeur-cest-aussi-la-saveur\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.natarom.com\/en\/lodeur-cest-aussi-la-saveur\/#primaryimage","url":"https:\/\/www.natarom.com\/marketing-sensoriel\/wp-content\/uploads\/2012\/11\/odeur-et-saveur-300x225.jpg","contentUrl":"https:\/\/www.natarom.com\/marketing-sensoriel\/wp-content\/uploads\/2012\/11\/odeur-et-saveur-300x225.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.natarom.com\/en\/lodeur-cest-aussi-la-saveur\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.natarom.com\/en\/"},{"@type":"ListItem","position":2,"name":"L\u2019odeur c\u2019est aussi la saveur"}]},{"@type":"WebSite","@id":"\/#website","url":"\/","name":"Natarom","description":"","publisher":{"@id":"\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"\/#organization","name":"Natarom","url":"\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"\/#\/schema\/logo\/image\/","url":"https:\/\/www.natarom.com\/wp-content\/uploads\/2020\/07\/Logo_2019_Natarom-sansBASELINE-e1610620300146.png","contentUrl":"https:\/\/www.natarom.com\/wp-content\/uploads\/2020\/07\/Logo_2019_Natarom-sansBASELINE-e1610620300146.png","width":694,"height":222,"caption":"Natarom"},"image":{"@id":"\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"\/#\/schema\/person\/41f723fd0c61198a76a13eb057ce23bd","name":"Natarom ADM","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/904347848fec085f1c838742e3348a404a88db7b4f879f8137ec43af289526c1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/904347848fec085f1c838742e3348a404a88db7b4f879f8137ec43af289526c1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/904347848fec085f1c838742e3348a404a88db7b4f879f8137ec43af289526c1?s=96&d=mm&r=g","caption":"Natarom ADM"},"sameAs":["https:\/\/www.natarom.com\/"]}]}},"publishpress_future_action":{"enabled":false,"date":"2026-08-28 09:27:57","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.natarom.com\/en\/wp-json\/wp\/v2\/posts\/484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.natarom.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.natarom.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.natarom.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.natarom.com\/en\/wp-json\/wp\/v2\/comments?post=484"}],"version-history":[{"count":2,"href":"https:\/\/www.natarom.com\/en\/wp-json\/wp\/v2\/posts\/484\/revisions"}],"predecessor-version":[{"id":46758,"href":"https:\/\/www.natarom.com\/en\/wp-json\/wp\/v2\/posts\/484\/revisions\/46758"}],"wp:attachment":[{"href":"https:\/\/www.natarom.com\/en\/wp-json\/wp\/v2\/media?parent=484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.natarom.com\/en\/wp-json\/wp\/v2\/categories?post=484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.natarom.com\/en\/wp-json\/wp\/v2\/tags?post=484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}