{"id":485,"date":"2012-11-29T08:20:34","date_gmt":"2012-11-29T08:20:34","guid":{"rendered":"https:\/\/www.natarom.com\/marketing-sensoriel\/?p=485"},"modified":"2022-05-30T16:17:53","modified_gmt":"2022-05-30T14:17:53","slug":"limpact-du-marketing-olfactif","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/limpact-du-marketing-olfactif\/","title":{"rendered":"L\u2019impact du marketing olfactif"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/www.natarom.com\/marketing-sensoriel\/l%e2%80%99impact-du-marketing-olfactif\/influence-des-odeurs\/\" rel=\"attachment wp-att-487\"><img decoding=\"async\" class=\"alignleft size-full wp-image-487\" title=\"influence des odeurs\" src=\"https:\/\/www.natarom.com\/marketing-sensoriel\/wp-content\/uploads\/2012\/11\/influence-des-odeurs.jpg\" alt=\"\" width=\"200\" height=\"200\" \/><\/a>L\u2019influence des odeurs sur l\u2019attitude du consommateur est de grande envergure. D\u00e9sormais la magie des senteurs d\u00e9termine la conduite des individus, tant elle est puissante et efficace. De ce fait, plus elle use de ses pouvoirs, plus elle sera rentable.<\/p>\n<p style=\"text-align: justify;\">Les magasins souffrent de la concurrence et appr\u00e9hendent le fait de ressembler aux autres ou \u00eatre anachroniques par rapport \u00e0 leurs concurrents. Toutefois, leur souci de se d\u00e9marquer est devenu un v\u00e9ritable booster commercial. La d\u00e9coration, la musique et les articles devraient \u00eatre exclusifs et in\u00e9dits.<\/p>\n<p style=\"text-align: justify;\">L\u2019objectif r\u00e9side souvent dans le fait d\u2019attirer le plus de client\u00e8le possible et de concourir \u00e0 son assiduit\u00e9. Mais, si certains ont opt\u00e9 pour la musique en tant outil charmeur, procurant la d\u00e9tente et le plaisir aux visiteurs, d\u2019autres ont travaill\u00e9 sur les stimuli des consommateurs et ce par des senteurs diffus\u00e9es dans les magasins et cr\u00e9atrices d\u2019envie.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">En effet, tout l\u2019impact se fait selon les produits et \u00e0 travers les rayons. Les Galeries Lafayette diffusent par exemple une odeur de cr\u00e8me \u00e0 bronzer dans le rayon maillots de bains. D\u2019autres surfaces r\u00e9pandent des parfums de potager dans le rayon fruits et l\u00e9gumes. Les boulangeries charment les passants par les odeurs all\u00e9chantes du pain et finiront par d\u00e9clencher une faim subite et indomptable, que seul l\u2019achat de ce pain pourrait rassasier.<\/p>\n<p style=\"text-align: justify;\">Dans un autre contexte, il s\u2019est av\u00e9r\u00e9 que la perception d\u2019une atmosph\u00e8re est tr\u00e8s significative, du moment o\u00f9 elle informe le consommateur sur la qualit\u00e9 d\u2019un produit ou d\u2019un cadre. Par exemple une certaine senteur indiquerait au consommateur qu\u2019il a affaire \u00e0 un parfum de luxe ou non. Il lui serait possible aussi de reconna\u00eetre les composantes de certains produits \u00e0 travers leurs odeurs.<\/p>\n<p style=\"text-align: justify;\">Ainsi, en mettant en place des produits dans un contexte ad\u00e9quat \u00e0 travers la diffusion des odeurs qui vont avec le point de vente, on parvient facilement \u00e0 doper les achats et renforcer le territoire de marque de toute enseigne.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019influence des odeurs sur l\u2019attitude du consommateur est de grande&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[114,84,77,115],"class_list":["post-485","post","type-post","status-publish","format-standard","hentry","category-marketing-olfactif","tag-galerie-lafayettes","tag-marketing-olfatif","tag-odeurs","tag-senteurs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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