{"id":51655,"date":"2022-10-14T11:30:38","date_gmt":"2022-10-14T09:30:38","guid":{"rendered":"https:\/\/www.natarom.com\/?p=51655"},"modified":"2022-10-14T11:46:37","modified_gmt":"2022-10-14T09:46:37","slug":"revue-de-presse-odorat-marketing","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/revue-de-presse-odorat-marketing\/","title":{"rendered":"REVUE DE PRESSE – “Odorat & Marketing”"},"content":{"rendered":"

\u00ab On donne vie \u00e0 des lieux gr\u00e2ce \u00e0 l\u2019olfactif \u00bb<\/em><\/h2>\n

\u00c9change et interview de Yohann Lavialle, directeur g\u00e9n\u00e9ral de Natarom, entreprise pionni\u00e8re dans le marketing olfactif.<\/strong><\/p>\n

\u00ab Aujourd\u2019hui, tout est digital, y compris la nourriture. On va commander en trois clics un produit sans le voir, le sentir, le go\u00fbter. \u00bb<\/p>\n

Comment se d\u00e9marquer de \u00e7a ? <\/strong><\/p>\n

\u00ab On va essayer de cr\u00e9er une ambiance, un contexte, pour favoriser une exp\u00e9rience client qui soit agr\u00e9able et la plus positive possible et que l\u2019on ne pourrait pas vivre avec le digital. \u00bb<\/p>\n

Et les odeurs gourmandes, dans tout \u00e7a ?<\/strong><\/p>\n

Elles sont utilis\u00e9es pour leur c\u00f4t\u00e9 r\u00e9confortant. Chez Natarom, on peut trouver des ar\u00f4mes synth\u00e9tiques (d\u2019un point de vue olfactif) de croissant, cr\u00eape, pain d\u2019\u00e9pices ou gaufre. \u00ab Avec l\u2019alimentaire, on peut s\u2019amuser \u00e0 faire des ambiances surprenantes ! Quand on travaille un parfum dans un lieu, c\u2019est un peu comme quand on associe un vin \u00e0 un plat. Soit on met quelque chose de logique, qui fonctionne, par exemple du foie gras avec un vin blanc, soit on va essayer de cr\u00e9er une alchimie nouvelle et diff\u00e9rente \u00bb, explique Yohann Lavialle.<\/p>\n

Parmi ses clients, le directeur g\u00e9n\u00e9ral compte des cuisinistes, chez qui il a d\u00e9j\u00e0 diffus\u00e9 des odeurs gourmandes lors de visites : \u00ab Le four \u00e9tait allum\u00e9, et pour simuler qu\u2019un g\u00e2teau \u00e9tait en train de cuire, on avait mis une odeur de madeleine. Quand on visite la pi\u00e8ce, on se rend compte qu\u2019on est en pleine situation de vie et qu\u2019on peut se projeter. \u00bb<\/p>\n

 <\/p>\n

Lire l’article en entier<\/a><\/p>\n

Source : Vital Food<\/a> – num\u00e9ro 32<\/p>\n

Auteur : Emilie Jamgotchian – Journaliste food<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab On donne vie \u00e0 des lieux gr\u00e2ce \u00e0 l\u2019olfactif…<\/p>\n","protected":false},"author":17,"featured_media":35240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103,327,56,91],"tags":[],"class_list":["post-51655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diffuseurs-de-parfum","category-huiles-essentielles","category-marketing-olfactif","category-parfums-dambiance"],"yoast_head":"\nREVUE DE PRESSE - "Odorat & Marketing" - Natarom<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez l'article de presse Vital Food d\u00e9di\u00e9 au marketing olfactif.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.natarom.com\/en\/revue-de-presse-odorat-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"REVUE DE PRESSE - 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