{"id":522,"date":"2013-05-24T17:30:20","date_gmt":"2013-05-24T17:30:20","guid":{"rendered":"https:\/\/www.natarom.com\/marketing-sensoriel\/?p=522"},"modified":"2022-05-31T16:14:50","modified_gmt":"2022-05-31T14:14:50","slug":"vous-avez-dit-marketing-olfactif","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/vous-avez-dit-marketing-olfactif\/","title":{"rendered":"Vous avez dit Marketing Olfactif ?"},"content":{"rendered":"<p style=\"text-align: justify;\">N\u2019avez-vous jamais \u00e9t\u00e9\u00a0interpell\u00e9\u00a0par un parfum\u00a0envo\u00fbtant\u00a0 en p\u00e9n\u00e9trant dans une boutique, un centre commercial\u00a0?<\/p>\n<p style=\"text-align: justify;\">Qui vous fait parvenir ces effluves captivantes et pour quelles raisons\u00a0?<\/p>\n<p style=\"text-align: justify;\">C\u2019est tout l\u2019objet du <strong>marketing olfactif<\/strong> une mati\u00e8re \u00e0 part enti\u00e8re du marketing sensoriel.<\/p>\n<p style=\"text-align: justify;\">Ce marketing olfactif consiste \u00e0 cr\u00e9er des ambiances, agr\u00e9ables, confortables, \u00a0autour d\u2019un produit, dans un lieu de vente ou simplement dans un espace public, par l\u2019utilisation de fragrances adapt\u00e9es \u00e0 l\u2019atmosph\u00e8re du lieu et du moment.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">Cette technique de marketing se fait de plus en plus pr\u00e9sente dans la strat\u00e9gie de renforcement des marques, tout le monde reconnait le c\u00e8dre de Natures et d\u00e9couverte. Et d\u00e9sormais les marques de pr\u00eat \u00e0 porter d\u00e9sirent se diff\u00e9rencier par ce sens li\u00e9 \u00e0 la m\u00e9moire et aux \u00e9motions.<\/p>\n<p style=\"text-align: justify;\">L\u2019odorat est le sens sur lequel de nombreuses marques travaillent pour conforter leur identit\u00e9. Leurs clients\u00a0reconna\u00eetront\u00a0leur marque pr\u00e9f\u00e9r\u00e9e et se souviendront de l\u2019accueil chaleureux de leur boutique\u00a0!<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>N\u2019avez-vous jamais \u00e9t\u00e9\u00a0interpell\u00e9\u00a0par un parfum\u00a0envo\u00fbtant\u00a0 en p\u00e9n\u00e9trant dans une boutique,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-522","post","type-post","status-publish","format-standard","hentry","category-marketing-olfactif"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vous avez dit Marketing Olfactif ? - Natarom<\/title>\n<meta name=\"description\" content=\"N\u2019avez-vous jamais \u00e9t\u00e9 interpell\u00e9 par un parfum envo\u00fbtant en p\u00e9n\u00e9trant dans une boutique, un centre commercial ? 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