{"id":599,"date":"2013-09-04T10:29:56","date_gmt":"2013-09-04T09:29:56","guid":{"rendered":"https:\/\/www.natarom.com\/marketing-sensoriel\/?p=599"},"modified":"2022-05-24T10:56:50","modified_gmt":"2022-05-24T08:56:50","slug":"le-marketing-olfactif-on-en-parle","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/le-marketing-olfactif-on-en-parle\/","title":{"rendered":"Le marketing olfactif, on en parle !"},"content":{"rendered":"

Ce mois d\u2019ao\u00fbt fut chaud mais \u00e9galement riche pour le marketing olfactif. Il acquiert ses lettres de noblesse au sein du \u00ab\u00a0marketing sensoriel\u00a0\u00bb \u00a0dans tous les m\u00e9dias.<\/span><\/strong><\/em><\/p>\n

\"Logos<\/a>

Logos Le Point, le Parisien, France 2<\/p><\/div>\n

Dans la presse<\/span><\/strong><\/h2>\n
D\u00e9but ao\u00fbt, c\u2019est le magazine d\u2019informations \u00ab\u00a0Le Point<\/i>\u00a0\u00bb qui, dans un de ses articles, montre \u00e0 quel point les odeurs influent sur notre cerveau\u00a0; allant m\u00eame jusqu\u2019\u00e0\u00a0\u00e9voquer une possible \u00ab manipulation<\/em> \u00bb.<\/span><\/h6>\n
<\/h6>\n
On apprend \u00e9galement que diffuser des huiles essentielles dans des magasins pourrait permettre d\u2019<\/strong>augmenter les ventes de 20%. Ou encore que mettre en place un diffuseur d\u2019odeur, lors d\u2019un concert, favorise les actes \u2018d\u2019amour\u2019\u2026 \u00a0Pour en savoir plus, retrouvez l’article dans le magazine n\u00b02133<\/a>.<\/span><\/h6>\n

<\/p>\n

Fin ao\u00fbt, le\u00a0\u00ab Parisien<\/em>\u00a0\u00bb\u00a0 nous fait l\u2019honneur de nous mentionner dans un article intitul\u00e9\u00a0: \u00a0 \u00ab\u00a0Ces odeurs qui nous font acheter<\/em>.\u00a0\u00bb Celui-ci explique le r\u00f4le des parfums de synth\u00e8se propag\u00e9s dans des enseignes telles que \u00ab\u00a0Abercrombie & Fitch\u00a0<\/em>\u00bb, ou encore \u00ab\u00a0Nature et D\u00e9couvertes<\/em>\u00a0\u00bb. Et que le but premier des fabricants de diffuseurs d\u2019huile essentielle ou de parfum, est de cr\u00e9er une atmosph\u00e8re o\u00f9 le client se sent bien,\u00a0et qui soit propre \u00e0 la marque\u00a0!<\/strong><\/span><\/p>\n

Pour plus d\u2019informations, rendez-vous page 10 du journal <\/a>paru le 30 ao\u00fbt.<\/span><\/p>\n

A la t\u00e9l\u00e9vision<\/span><\/strong><\/h2>\n

Le 26 ao\u00fbt, \u00ab\u00a0France 2<\/em>\u00a0\u00bb\u00a0 fait du marketing olfactif un de ses sujets dans son journal de 13h. En plus d\u2019expliquer l\u2019influence des odeurs sur notre cerveau<\/strong>, l\u2019\u00e9mission prend comme un exemple une boutique de pr\u00eat-\u00e0-porter \u00e9quip\u00e9e d\u2019un de nos produits phares\u00a0: le Z\u00e9phyr. Un diffuseur pouvant parfumer une pi\u00e8ce mesurant jusqu\u2019\u00e0 300 m<\/strong>2<\/strong>.<\/sup><\/span><\/p>\n

La directrice du magasin nous explique que gr\u00e2ce \u00e0 ce syst\u00e8me, son chiffre d\u2019affaires a augment\u00e9 d\u2019environ 20%.<\/strong><\/span><\/p>\n

N\u2019h\u00e9sitez pas \u00e0 regarder ce reportage en cliquant ici.<\/a><\/span><\/p>\n

 <\/p>\n

\u00a0<\/strong><\/h1>\n","protected":false},"excerpt":{"rendered":"

Ce mois d\u2019ao\u00fbt fut chaud mais \u00e9galement riche pour le…<\/p>\n","protected":false},"author":1,"featured_media":601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,56],"tags":[135,64,136,137,138,139,57,107,77,68,140],"class_list":["post-599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications","category-marketing-olfactif","tag-abercrombie-fitch","tag-diffuseur","tag-france-2","tag-huiles-essentielles","tag-le-parisien","tag-le-point","tag-marketing-olfactif","tag-nature-et-decouvertes","tag-odeurs","tag-parfum","tag-zephyr"],"yoast_head":"\nLe marketing olfactif, on en parle ! - Natarom<\/title>\n<meta name=\"description\" content=\"Ce mois d\u2019ao\u00fbt fut riche pour le marketing olfactif. 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