{"id":70,"date":"2010-09-22T06:43:33","date_gmt":"2010-09-22T05:43:33","guid":{"rendered":"https:\/\/www.natarom.com\/marketing-sensoriel\/ne-vous-contentez-pas-d%e2%80%99exhaler%e2%80%a6-signez\/"},"modified":"2022-05-31T15:38:18","modified_gmt":"2022-05-31T13:38:18","slug":"ne-vous-contentez-pas-dexhaler-signez","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/ne-vous-contentez-pas-dexhaler-signez\/","title":{"rendered":"Ne vous contentez pas d\u2019exhaler\u2026 signez !"},"content":{"rendered":"

Au m\u00eame titre que pour les individus, les lieux poss\u00e8dent et lib\u00e8rent une odeur que les passants ou usagers d\u00e9signeront par le terme d\u2019ambiance.<\/p>\n

Et si, comme au travers des parfums corporels, les enseignes adoptaient et v\u00e9hiculaient leur propre signature olfactive\u2026 Elles seraient alors en mesure d\u2019offrir ce qu\u2019elles ont, \u00e0 la fois, de plus physique et \u00e0 la fois de plus suggestif quant \u00e0 leur nature. Et bien plus qu\u2019un discours ou qu\u2019un d\u00e9cor, ce langage chimique et non rationnel s\u2019imprimerait en toute m\u00e9moire olfactive s\u2019y baignant, m\u00eame furtivement\u2026<\/p>\n

Concevez donc l\u2019effet produit sur un quidam, habitu\u00e9 \u00e0 venir chercher tel ou tel produit, toujours au m\u00eame endroit parce qu\u2019il s\u2019y sent bien, et qu\u2019au d\u00e9tour de quelques rues d\u2019ici et d\u2019ailleurs, il puisse retrouver ce m\u00eame bien-\u00eatre\u2026 c\u2019est \u00e0 coup s\u00fbr en ces lieux portant la m\u00eame signature que ses pas l\u2019emm\u00e8neront\u2026 c\u2019est aussi l\u00e0 qu\u2019il conseillera \u00e0 ses amis d\u2019aller\u2026 une tra\u00een\u00e9e de particules odorantes reconnaissables et inconsciemment identifi\u00e9es devenant un guide et le rep\u00e8re de milliers de consommateurs !…<\/p>\n

Ce rapport aux odeurs devient alors le signe d\u2019une identit\u00e9 de dimension humaine. Ajouter le support olfactif \u00e0 votre univers que constitue votre boutique, votre activit\u00e9 et vos produits, c\u2019est cr\u00e9er un moyen suppl\u00e9mentaire de vous ancrer dans les esprits, car votre signature olfactive ne sera pas seulement un parfum : elle renfermera et symbolisera \u00e0 la fois l\u2019ambiance de vos magasins, vos valeurs, votre accueil, et vos produits\u2026<\/p>\n

Cr\u00e9er votre signature olfactive, c\u2019est offrir \u00e0 vos visiteurs cette prise sur leur environnement dont nous avons tous un besoin inconscient, mais vital et automatique. C\u2019est supplanter l\u2019odeur proprette d\u2019une boutique bien tenue, et l\u2019\u00e9toffer d\u2019une personnalit\u00e9 olfactive reconnaissable et renfor\u00e7ant votre image, parce que vous l\u2019aurez d\u00e9finie, choisie et sign\u00e9e !<\/p>\n","protected":false},"excerpt":{"rendered":"

Au m\u00eame titre que pour les individus, les lieux poss\u00e8dent…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,56],"tags":[],"class_list":["post-70","post","type-post","status-publish","format-standard","hentry","category-applications","category-marketing-olfactif"],"yoast_head":"\nNe vous contentez pas d\u2019exhaler\u2026 signez ! - Natarom<\/title>\n<meta name=\"description\" content=\"Cr\u00e9er votre signature olfactive c\u2019est offrir \u00e0 vos visiteurs cette prise sur leur environnement dont nous avons tous un besoin inconscient\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.natarom.com\/en\/ne-vous-contentez-pas-dexhaler-signez\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ne vous contentez pas d\u2019exhaler\u2026 signez ! 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