{"id":803,"date":"2013-10-11T11:45:03","date_gmt":"2013-10-11T10:45:03","guid":{"rendered":"https:\/\/www.natarom.com\/marketing-sensoriel\/?p=803"},"modified":"2013-10-11T11:45:03","modified_gmt":"2013-10-11T10:45:03","slug":"une-odeur-de-sport","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/une-odeur-de-sport\/","title":{"rendered":"Une odeur de sport !"},"content":{"rendered":"

Plus qu\u2019un ph\u00e9nom\u00e8ne de mode, le fitness fait parti de notre quotidien. C\u2019est ce que\u00a0montre le dossier sp\u00e9cial du magazine L\u2019Equipe, n\u00b01629. Zoom sur ce sujet qui a attir\u00e9 notre attention.<\/span><\/strong><\/em><\/span><\/p>\n

\"sport<\/p>\n

Fans de fitness<\/span><\/strong><\/p>\n

Combien d\u2019entre vous se sont d\u00e9j\u00e0 rendus dans une salle de sport, et ont souscrit \u00e0 un abonnement?<\/span><\/p>\n

Sachez qu\u2019en France nous sommes 4 millions<\/strong> \u00e0 l\u2019avoir fait. En comparaison, on comptabilise 7,9 millions d\u2019abonn\u00e9s en Espagne, 7,4 millions en Angleterre et 7,1 millions d\u2019adh\u00e9rents en Allemagne.<\/span><\/p>\n

L\u2019aquabike, la Zumba, le v\u00e9lo en salle, etc. sont les grandes tendances<\/strong> de ces trois derni\u00e8res ann\u00e9es. Et on y trouve aussi des produits d\u00e9riv\u00e9s comme des jeux vid\u00e9o, des v\u00eatements,\u00a0…<\/span><\/p>\n

Un r\u00e9el business<\/strong> qu\u2019ont su d\u00e9velopper des marques comme Club Med Gym avec 70 000 <\/strong>clients en Ile de France, ou encore, Fitness First,\u00a0Les Mills International. Rien que pour ce dernier on compte 15 200 clubs <\/strong>dans plus de 80 pays.<\/span><\/p>\n

<\/p>\n

Mais plus qu\u2019une salle de sport, on recherche avant tout un moment de d\u00e9tente, de bien-\u00eatre,<\/strong> o\u00f9 l\u2019on se lib\u00e8re du stress quotidien\u00a0: \u00ab\u00a0On ne se rend plus en salle pour \u00eatre affut\u00e9, mais pour \u00eatre bien.<\/em>\u00a0\u00bb Karim Ben-Isma\u00ebl (journaliste pour L’Equipe<\/em>).<\/span><\/p>\n

\n

Le marketing olfactif fait du sport<\/span><\/strong><\/p>\n

Etre bien quand on pratique un sport c\u2019est avant tout \u00eatre dans un environnement agr\u00e9able<\/strong>, qui nous procure une sensation de confort.<\/strong><\/span><\/p>\n

De nombreux clubs l\u2019ont bien compris, puisqu\u2019ils investissent dans un d\u00e9cor esth\u00e9tique, avec des lumi\u00e8res tamis\u00e9es, de la musique entrainante, etc\u00a0; en bref une ambiance propice au bien-\u00eatre.<\/strong><\/span><\/p>\n

Mais le bien-\u00eatre passe aussi par notre odorat\u00a0!<\/span><\/p>\n

Qui n\u2019appr\u00e9cie pas de sentir l\u2019odeur de la nature<\/strong> quand il court dehors\u00a0!? Et bien il est encore plus important d\u2019avoir une odeur agr\u00e9able dans une salle de sport.<\/span><\/p>\n

C\u2019est pourquoi Natarom con\u00e7oit des parfums et mat\u00e9riels<\/strong> qui s\u2019adaptent parfaitement<\/strong> aux structures sportives, afin de cr\u00e9er une ambiance o\u00f9 l\u2019on se sent bien, m\u00eame lorsque l\u2019on transpire de tout son corps\u2026<\/span><\/p>\n

Pour plus d’informations cliquez ici.<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Plus qu\u2019un ph\u00e9nom\u00e8ne de mode, le fitness fait parti de…<\/p>\n","protected":false},"author":1,"featured_media":3334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,103,56,91],"tags":[164,133,165,166,167,168,170,169,57,77,60,171,172,173],"class_list":["post-803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications","category-diffuseurs-de-parfum","category-marketing-olfactif","category-parfums-dambiance","tag-aquabike","tag-bien-etre","tag-club-de-fitness","tag-club-med-gym","tag-fitness","tag-gym","tag-lequipe","tag-les-mills","tag-marketing-olfactif","tag-odeurs","tag-odorat","tag-salle-de-sport","tag-sport","tag-zumba"],"yoast_head":"\nUne odeur de sport !<\/title>\n<meta name=\"description\" content=\"Plus qu\u2019un ph\u00e9nom\u00e8ne de mode, le fitness fait parti de notre quotidien. 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