{"id":885,"date":"2013-11-19T08:30:11","date_gmt":"2013-11-19T08:30:11","guid":{"rendered":"https:\/\/www.natarom.com\/marketing-sensoriel\/?p=885"},"modified":"2022-05-30T14:51:46","modified_gmt":"2022-05-30T12:51:46","slug":"le-marketing-olfactif-sinvite-a-vaux-le-vicomte-2","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/le-marketing-olfactif-sinvite-a-vaux-le-vicomte-2\/","title":{"rendered":"Le marketing olfactif s\u2019invite \u00e0 Vaux Le Vicomte"},"content":{"rendered":"<p><strong><em><span style=\"font-size: 18px;\"><span style=\"font-family: times new roman,times;\">L<\/span><span style=\"font-family: times new roman,times;\">e 9, 10 et 11 novembre 2013 Vaux Le Vicomte a ouvert ses portes \u00e0 de c\u00e9l\u00e8bres chocolatiers. Le temps d&#8217;un week-end le ch\u00e2teau est devenu &#8220;Le Palais du Chocolat&#8221;&#8230;<\/span><\/span><\/em><\/strong><a href=\"https:\/\/www.natarom.com\/marketing-sensoriel\/wp-content\/uploads\/2013\/11\/Montage-photos-VLV.jpg\"><img decoding=\"async\" class=\" wp-image-886 aligncenter\" src=\"https:\/\/www.natarom.com\/marketing-sensoriel\/wp-content\/uploads\/2013\/11\/Montage-photos-VLV.jpg\" alt=\"Montage photos VLV\" width=\"476\" height=\"242\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><strong><span style=\"font-family: times new roman,times; font-size: 18px;\">Des jardins aux allures de chocolat<\/span><\/strong><\/p>\n<p><span style=\"font-family: times new roman,times; font-size: 16px;\">Comme tous les ans \u00e0 cette p\u00e9riode de l\u2019ann\u00e9e, le chocolat avait rendez-vous dans un <strong>lieu d\u2019exception\u00a0<\/strong>: le ch\u00e2teau de Vaux Le Vicomte. Et \u00e0 l\u2019occasion du <strong>400<\/strong><sup>\u00e8me<\/sup> anniversaire d\u2019Andr\u00e9 Le N\u00f4tre, les chocolatiers ont recr\u00e9\u00e9 les jardins de l\u2019\u00e9poque.<\/span><\/p>\n<p><span style=\"font-family: times new roman,times; font-size: 14px;\"><span style=\"font-size: 16px;\">De c\u00e9l\u00e8bres artisans se sont donc pr\u00eat\u00e9s au jeu en concevant des <strong>sculptures en chocolat<\/strong>, tel que le chef p\u00e2tissier Aoki qui a \u00e9rig\u00e9 un arrosoir, des statues et jardin du ch\u00e2teau dans le Grand Salon. Ou encore Fr\u00e9d\u00e9ric Cassel, Franck Daubos, Jacques Bellanger, etc. qui ont expos\u00e9 leurs <strong>\u0153uvres<\/strong> chocolat\u00e9es dans diff\u00e9rentes pi\u00e8ces du ch\u00e2teau<\/span>.<\/span><\/p>\n<p><span style=\"font-family: times new roman,times; font-size: 16px;\">Mais cette exposition est aussi l\u2019occasion d\u2019offrir un <strong>cadeau unique et savoureux<\/strong>, ou de d\u00e9guster et d\u2019assister \u00e0 des cours de cuisine dans un endroit unique.<\/span><\/p>\n<p align=\"center\"><span style=\"font-size: 16px;\"><span style=\"font-family: times new roman,times;\">Vous l\u2019aurez certainement compris, le Palais du Chocolat c\u2019est la rencontre entre <strong>savoir-faire et plaisir<\/strong>, o\u00f9 les sculptures chocolat\u00e9es se <strong>fondent<\/strong> parfaitement dans le <strong>d\u00e9cor de l\u2019\u00e9poque<\/strong><\/span><strong>!<\/strong><\/span><\/p>\n<p><span style=\"font-family: times new roman,times; font-size: 16px;\">Et cette ann\u00e9e encore ce f\u00fbt un r\u00e9el succ\u00e8s puisque vous \u00e9tiez pr\u00e8s de <strong>12 000<\/strong> visiteurs \u00e0 vous laisser tenter.<\/span><\/p>\n<p><!--more--><\/p>\n<p><strong><span style=\"font-family: times new roman,times; font-size: 18px;\">Natarom \u00e0 Vaux Le Vicomte<\/span><\/strong><\/p>\n<p><span style=\"font-family: times new roman,times; font-size: 16px;\">Ce f\u00fbt un honneur de participer \u00e0 cet \u00e9v\u00e9nement en <b>parfumant<\/b> une partie de l\u2019enceinte du ch\u00e2teau.<\/span><\/p>\n<p><span style=\"font-family: times new roman,times; font-size: 14px;\"><span style=\"font-size: 16px;\">Et suite \u00e0 une enqu\u00eate effectu\u00e9e sur le terrain, il a \u00e9t\u00e9 constat\u00e9 que la majeure partie des visiteurs se sont<\/span> <span style=\"font-size: 16px;\">sentis<\/span><\/span><span style=\"font-family: times new roman,times; font-size: 16px;\"> immerg\u00e9s <\/span><span style=\"font-family: times new roman,times; font-size: 14px;\"><span style=\"font-size: 16px;\">dans l\u2019exposition, notamment gr\u00e2ce<\/span> <span style=\"font-size: 16px;\">\u00e0<\/span> <strong><span style=\"font-size: 16px;\">l\u2019odeur qu\u2019ils sentaient d\u00e8s leur arriv\u00e9e<\/span><\/strong>.<span style=\"font-size: 16px;\"> Une sensation agr\u00e9able qui donnait davantage envie d\u2019assister au &#8221;\u00a0<\/span><\/span><span style=\"font-family: times new roman,times; font-size: 16px;\"><em>Palais du Chocolat.&#8221;<\/em><\/span><\/p>\n<p><span style=\"font-family: times new roman,times; font-size: 14px;\"><span style=\"font-size: 16px;\">Les visiteurs ont \u00e9galement partag\u00e9 ce que leur \u00e9voquait l\u2019odeur du chocolat en g\u00e9n\u00e9ral. Et <strong>29%<\/strong> d\u2019entre eux ont r\u00e9pondu\u00a0: \u00ab\u00a0<strong><em>le plaisir\u00a0<\/em><\/strong>\u00bb. Vient ensuite la <strong>gourmandise<\/strong>, et les souvenirs li\u00e9s \u00e0 <strong>l\u2019enfance.<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-family: times new roman,times; font-size: 16px;\">Le chocolat a \u00e9galement la facult\u00e9 de vous <strong>d\u00e9tendre pour 15%<\/strong> d\u2019entre vous. Sans oublier les notions de <strong>bonheur et de bien-\u00eatre<\/strong> qui\u00a0sont revenus r\u00e9guli\u00e8rement.<\/span><\/p>\n<p style=\"text-align: left;\" align=\"center\"><span style=\"font-family: times new roman,times; font-size: 16px;\"><b>Partagez-vous aussi <\/b>ce que vous \u00e9voque l\u2019odeur du chocolat, et quel effet cela produit sur vous, en laissant un <strong>commentaire.<\/strong><\/span><\/p>\n<p align=\"center\"><span style=\"font-family: times new roman,times; font-size: 16px;\">Et pour ceux \u00a0et celles d\u2019entre vous qui n\u2019ont pas pu assister \u00e0 cette exposition, retrouvez toutes les <strong>photos<\/strong> sur notre page <a href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.575533215852624.1073741831.148563891882894&amp;type=1\">Facebook<\/a>!<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 9, 10 et 11 novembre 2013 Vaux Le Vicomte&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,56],"tags":[183,184,185,81,186,187,57,59,188,68,189],"class_list":["post-885","post","type-post","status-publish","format-standard","hentry","category-evenement","category-marketing-olfactif","tag-chateau","tag-chocolat","tag-chocolatier","tag-evenement","tag-jardins","tag-le-notre","tag-marketing-olfactif","tag-odeur","tag-palais-du-chocolat","tag-parfum","tag-vaux-le-vicomte"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le marketing olfactif s\u2019invite \u00e0 Vaux Le Vicomte - Natarom<\/title>\n<meta name=\"description\" content=\"Le temps d\u2019un week-end le ch\u00e2teau est devenu Le Palais du Chocolat. 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