{"id":938,"date":"2013-11-26T08:51:21","date_gmt":"2013-11-26T07:51:21","guid":{"rendered":"https:\/\/www.natarom.com\/marketing-sensoriel\/?p=938"},"modified":"2022-05-31T16:10:25","modified_gmt":"2022-05-31T14:10:25","slug":"un-voyage-historique-a-travers-les-odeurs","status":"publish","type":"post","link":"https:\/\/www.natarom.com\/en\/un-voyage-historique-a-travers-les-odeurs\/","title":{"rendered":"Un voyage historique \u00e0 travers les odeurs"},"content":{"rendered":"

En continuit\u00e9 de la saga sur les demeures historiques<\/a>, d\u00e9couvrez les coulisses d\u2019un ch\u00e2teau des plus insolites\u2026<\/span><\/em><\/strong>\"chateau\"<\/a>1)\u00a0 \u00a0Xavier Lelev\u00e9, propri\u00e9taire du ch\u00e2teau de Meung sur Loire \u00e0 proximit\u00e9 d\u2019Orl\u00e9ans, parle de ce lieu \u00e9tonnant, th\u00e9\u00e2tre de son projet professionnel et familial :<\/span><\/strong><\/span><\/p>\n

Le ch\u00e2teau de Meung sur Loire est un des plus anciens ch\u00e2teaux du Val de Loire. R\u00e9sidence des \u00e9v\u00eaques d\u2019Orl\u00e9ans, il a accueilli de grands noms de l\u2019Histoire<\/strong> France<\/strong> tels que le roi Louis XI, Jeanne D\u2019Arc, Fran\u00e7ois 1er<\/sup> ou encore Fran\u00e7ois Villon.<\/span><\/p>\n

On l\u2019appelle le ch\u00e2teau au 2 visages en raison de ses deux fa\u00e7ades du XII\u00e8me et XVIII\u00e8me si\u00e8cle.<\/span><\/p>\n

Nous avons \u00e9t\u00e9 totalement s\u00e9duit par son authenticit\u00e9<\/strong>. C\u2019est un ch\u00e2teau dit de \u00ab\u00a0fonction<\/em>\u00a0\u00bb, dans lequel on retrouve des espaces de vies d\u2019origines, tels que les bains, l\u2019herboristerie, la salle de com\u00e9die, le poudrier, etc.<\/span><\/p>\n

Cette demeure historique est ouverte au public<\/strong> (familles\/groupes \/associations, etc.) mais \u00e9galement aux professionnels<\/strong> puisque nous mettons \u00e0 leur disposition 2 salles r\u00e9serv\u00e9es pour des \u00e9v\u00e9nements particuliers.<\/span><\/p>\n

 <\/p>\n

2)\u00a0 \u00a0Quel est le parcours type qu\u2019effectuent les visiteurs\u00a0?<\/span><\/strong><\/p>\n

Lorsque l\u2019on arrive au ch\u00e2teau de Meung sur Loire, le visiteur a la possibilit\u00e9 de commencer soit par la d\u00e9couverte des jardins, soit par celle du ch\u00e2teau.<\/span><\/p>\n

Au cours de sa visite, il va d\u00e9couvrir la vie<\/strong> que menaient ses habitants \u00e0 l\u2019\u00e9poque.<\/strong> Il va alors traverser de nombreuses pi\u00e8ces telles que la cuisine, la chapelle, la biblioth\u00e8que, la prison, les souterrains dans lequel on projette une vid\u00e9o qui retrace l\u2019histoire du ch\u00e2teau, etc.<\/span><\/p>\n

Nous mettons \u00e9galement \u00e0 disposition des \u00ab\u00a0Boitakoi<\/em>\u00a0\u00bb. Ce sont des objets du quotidien<\/strong> tomb\u00e9s en d\u00e9su\u00e9tude: les visiteurs doivent deviner leur fonction d\u2019origine<\/strong>. En restant dans cet esprit, nous avons aussi dispos\u00e9 des objets anachroniques<\/strong> que les enfants doivent rep\u00e9rer au cours de leur visite.<\/span><\/p>\n

Lorsque vous venez au ch\u00e2teau de Meung sur Loire, vous n\u2019effectuez donc pas qu\u2019une simple visite des lieux, vous d\u00e9couvrez la vie au 13\u00e8me<\/sup> si\u00e8cle\u2026<\/strong><\/span><\/p>\n

 <\/p>\n

\u00a03)\u00a0\u00a0\u00a0Comment vous est venue l’id\u00e9e de l’odorama ?<\/strong><\/span><\/p>\n

Ce que nous souhaitons avant tout dans ce ch\u00e2teau, c\u2019est faire vivre une exp\u00e9rience unique<\/strong> aux visiteurs, en les plongeant dans des lieux authentiques<\/strong>. Pour cela nous faisons appel \u00e0 nos diff\u00e9rents sens,<\/strong> en compl\u00e9ment des meubles et des objets expos\u00e9s (il y en a plus de 2 000 pr\u00e9sent\u00e9s), nous diffusons de la musique ainsi que des odeurs<\/strong> \u00e0 leur passage<\/span><\/p>\n

L\u2019odorama est une compl\u00e9mentarit\u00e9 tr\u00e8s int\u00e9ressante \u00e0 la sc\u00e9nographie, qui nous permet de toucher le visiteur, de toucher sa m\u00e9moire \u00e9motionnelle<\/strong> d\u2019une nouvelle mani\u00e8re pour \u00eatre au c\u0153ur de la vie de ch\u00e2teau.<\/span><\/p>\n

Ce parcours des odeurs est \u00e9voqu\u00e9 dans notre publicit\u00e9 mais nous laissons la surprise aux visiteurs. Et c\u2019est un v\u00e9ritable succ\u00e8s<\/strong> car \u00e0 l\u2019heure actuelle nous avons un tr\u00e8s bon retour via les questionnaires que nous distribuons. En effet, il s\u2019av\u00e8re que ce qui pla\u00eet le plus sont\u00a0l\u2019odorama et la vid\u00e9o projet\u00e9e dans les souterrains.<\/span><\/p>\n

\u00a0<\/p>\n

4)\u00a0 \u00a0Quels parfums diffusez-vous\u00a0? Pourquoi avoir choisi ces parfums\u00a0?<\/span><\/strong><\/p>\n

Nous diffusons divers parfums en fonction de la pi\u00e8ce que vous visitez<\/strong>. Par exemple, dans la cuisine m\u00e9di\u00e9vale vous pouvez sentir une odeur de feu de bois, ou de la cire<\/strong> dans un couloir. Dans la pi\u00e8ce \u00e0 lingerie nous avons d\u00e9cid\u00e9 de diffuser une odeur de \u00ab\u00a0propre\u00a0\u00bb compos\u00e9e notamment de lavande. Mais aussi de l\u2019encens dans la chapelle ou de l\u2019eau de Hongrie<\/strong> dans les salles de bains.\u00a0<\/span><\/p>\n

L\u2019eau de Hongrie existe depuis 1370<\/strong> et f\u00fbt utilis\u00e9e \u00e0 diverses \u00e9poques. Entre autre celle du roi\u00a0Charles V<\/a>, ou de Louis XIV<\/a>. C\u2019est une eau un peu \u00ab\u00a0m\u00e9dicalis\u00e9e\u00a0\u00bb dont nous avons retrouv\u00e9 la trace dans les inventaires du ch\u00e2teau.<\/span><\/p>\n

Chaque parfum diffus\u00e9 a donc un rapport direct avec l\u2019histoire et immerge les visiteurs dans cette atmosph\u00e8re pass\u00e9e.<\/span><\/strong><\/p>\n

 <\/p>\n

5)\u00a0\u00a0 Pourquoi avoir choisi Natarom ?<\/span><\/strong><\/p>\n

Nous travaillons avec Natarom depuis 7 ans<\/strong>. Ce qui nous a plu dans cette entreprise c\u2019est la \u00ab\u00a0simplicit\u00e9\u00a0\u00bb du produit.<\/strong> En effet, son usage est pratique et facile d\u2019utilisation, une fois le concept expliqu\u00e9 tout le monde peut se servir des diffuseurs et recharges.\u00a0<\/span><\/p>\n

Les appareils sont \u00e9galement discrets<\/strong> et peuvent se dissimuler facilement.<\/span><\/p>\n

 <\/p>\n

6)\u00a0\u00a0 Quel est pour vous le principal b\u00e9n\u00e9fice de cette collaboration avec <\/span>N<\/span><\/strong><\/span>atarom\u00a0?<\/strong><\/p>\n

Avant toute chose, c\u2019est le choix et la recherche des parfums<\/strong> qui nous ont s\u00e9duit. Il n\u2019est pas toujours facile de s\u00e9lectionner une fragrance, surtout dans un lieu tel que celui-ci. Cela d\u00e9pend beaucoup de l\u2019ambiance que l\u2019on veut instaurer.<\/span><\/p>\n

Avec Natarom nous avons eu la chance de pouvoir sentir et essayer des \u00e9chantillons <\/strong>de nos choix, ce qui nous a aid\u00e9 dans notre d\u00e9marche.<\/span><\/p>\n

Ajouter \u00e0 cela une \u00e9quipe qui est r\u00e9active, et \u00e0 notre \u00e9coute<\/strong> d\u00e8s que nous avons une interrogation.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

En continuit\u00e9 de la saga sur les demeures historiques, d\u00e9couvrez…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,91],"tags":[102,132,183,64,57,83,190,77,125,85],"class_list":["post-938","post","type-post","status-publish","format-standard","hentry","category-marketing-olfactif","category-parfums-dambiance","tag-5-sens","tag-ambiance-olfactive","tag-chateau","tag-diffuseur","tag-marketing-olfactif","tag-marketing-sensoriel","tag-meung-sur-loire","tag-odeurs","tag-odorama","tag-parfums"],"yoast_head":"\nUn voyage historique \u00e0 travers les odeurs - Natarom<\/title>\n<meta name=\"description\" content=\"En continuit\u00e9 de la saga sur les demeures historiques, d\u00e9couvrez les coulisses d\u2019un ch\u00e2teau des plus insolites \u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.natarom.com\/en\/un-voyage-historique-a-travers-les-odeurs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un voyage historique \u00e0 travers les odeurs - 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